Cat Fight In The Pet Food Industry (C) Case Study Analysis

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Cat Fight In The Pet Food Industry (C) Case Help

Cat Fight In The Pet Food Industry (C) Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage market. business is a leading brand name in hassle-free snacks, foods and drinks with its presence in about 200 countries.
Case Study Solution
The report consists of a deep analysis of different elements of the social obligations of significant companies in the food and beverage industry in general, and Case Analysis in particular. It also offers an analysis of the growing health and ecological issues including obesity, heart diseases, ecological devastation etc. in the Western nations and the role of the companies in the food and beverage industry to deal with these concerns. The report also provides an evaluation of the degree of sustainability and CSR in the Cat Fight In The Pet Food Industry (C) Case Study Solution's organisation method along with the determination of how Case Study Analysis produces worth for its consumers. Additionally, the report likewise supplies specific tactical alternatives for Case Analysis to include the criticism over its social responsibility with particular suggestions and an execution plan.

Concerns Identification

Case Study Help had actually taken particular essential steps concerning the environmental effects of its items, however, these actions are not enough to end up the criticism over the company's obligation towards social and environmental problems. This is needed to take particular strategic actions to change the market position of its particular popular brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, company and other food and beverage business must utilize their power to shift the customer taste towards healthier products to remove the constraints in the growth of food industry.

Vital Analysis

For the few years, consumer food patterns have actually been altered significantly. The shift from the use of healthy food to made food has highly affected the health of the customers. Despite of the discovery of modern-day health methods, the overall health of individuals in few decades have actually been extremely impacted. Currently about 1 billion of individuals In United States are obese and a minimum of 300 countless them have obesity. Children likewise facing the issue of obesity. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health techniques and contemporary ways to control obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of made food in the market describe the prevalence of the health issues associated with food system. These issues are indirectly the outcome of various practices of the food and drink business for developing worth for their consumers.

Value Production at Cat Fight In The Pet Food Industry (C) Case Study Solution

Cat Fight In The Pet Food Industry (C) Case Study Help being a huge company in the food and drink industry, provides high worth to its customers by various ways. Worth development in the food and beverage industry is done through two methods i.e. taste and availability of the item. Case Study Help has a competitive benefit in providing its items everywhere internationally. Its marketing capability makes it able to target a big base of consumers. The business exists in about 200 countries with a large number of popular global brand names. The everywhere existence of the business items offers high value to consumers.

The business creates value for its customers by ways of providing big number of yummy food items including salt, fat and sugar, which are the ingredients that are straight linked with the psychological core of the consumer's brain. The Cat Fight In The Pet Food Industry (C) Case Study Solution together with other giant food and drinks business create value for its customers by controling these active ingredients in its products. Case Study Help along with other huge companies is interested in finding ways to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the business likewise creates worth by ways of incorporating the healthy point in its products. The company has done specific efforts in order to provide healthy items and minimize the share of Cat Fight In The Pet Food Industry (C) Case Study Solution in overall ecological devastation. Case Study Solution has actually taken particular actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and dedications related to Case Study Solution items, market and the neighborhood.

All of these ways have succeeded at producing value for the business customers. Nevertheless, these means have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the company items for creating consumer worth faces high quantity of criticism. These active ingredients are the main cause of certain deadly diseases in human including obesity, diabetes, heart diseases and so on. Increasing health associated problems have raised the criticism for Cat Fight In The Pet Food Industry (C) Case Study Help.

Positive Function of Major Food and Beverage Business in Addressing Social and Ecological Expenses Related To the Market

Certainly, significant food and drink business consisting of company, etc. can play an useful role in attending to social and environmental costs associated with the market. The environmental costs connected to food and drink market include the ecological devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a huge threat to the presence of mankind in future.

Major cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and beverage companies ought to play a constructive function in dealing with these concerns to remove their development restraints connected to the criticism from the environmental communities.

The companies must prevent use of nitrogen fertilizers and must browse out the products of those farmers that do not use fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental costs there are specific social expenses connected with the food and drink industry which should be dealt with by the giant food and beverage business to achieve the industry development and to avoid the criticism from the environmental communities. Social expenses related to the industry consists of the increasing health issues connected to obesity, heart problem, diabetes and so on. However, the huge business might play a positive role in addressing these problems.

The companies could move towards more healthy products by lowering the amount of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human illness. Together with it, the companies should use more healthy components instead of derivatives of Corn and Soy to increase number of calories from their items. The business might likewise do efforts to move customer tastes towards healthy items as they have controlled the consumer taste for few years. In this method the giant food and drink companies might play a constructive role in dealing with social and environmental costs connected to the industry.

Evaluation of Sustainability at Cat Fight In The Pet Food Industry (C) Case Study Solution

There was a possible shift in the corporate strategy and objectives at Case Study Analysis. The brand-new CEO was focused on investing in healthier products for achieving sustainable development for the company together with providing much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the products of Quaker Oats contained a number of ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Cat Fight In The Pet Food Industry (C) Case Study Help has taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious beverages options in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research and development budget and has actually introduced an army of health researchers to create particular healthy items.

Environmental Sustainability

Together with the human sustainability, Cat Fight In The Pet Food Industry (C) Case Study Help has actually taken a number of actions towards environmental sustainability. The business has committed to various goals connected to water, land, packaging, climate modification and neighborhood. In this regard, the business committed to reduce its product packaging by countless tones to prevent high amount of wastages. Furthermore, the business has devoted to lower greenhouse gas emissions together with the accomplishment of performance in the energy use. business has also attempted certain humanitarian activities including a commitment to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be figured out that the business has actually taken several steps towards human and environmental sustainability. These steps are still not enough to attain the desired industrial growth and to decrease the criticism over the social responsibility of Case Study Solution.


Particular long term tactical options might be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would allow the business to attain its objective of potential development and minimize the criticism over the business. Moreover, the alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Cat Fight In The Pet Food Industry (C) Case Study Help could take is to present a brand-new product line related to healthy food and beverages. The business should present a broad range of healthier products by using its considerable research and development expenditures.


• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Big expense of research and advancement required to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the potential development and decrease the criticism is to get the health associated business at a high level. Investment in these type of companies would enable Cat Fight In The Pet Food Industry (C) Case Study Help to present a large variety of healthier products within a brief time duration with no need of considerable research and advancement expenses. The pros and cons related to alternative 3 are offered below:


• Saving of big quantity of research study and development expenses for brand-new product advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy items.


• The acquisition might not show to alter the image of Cat Fight In The Pet Food Industry (C) Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cat Fight In The Pet Food Industry (C) Case Study Help is to replace all of its hazardous items with much healthier items. This could be a substantial shift in the business technique and the business design at company. The replacement of dangerous items with much healthier products would entirely change the market position of the company and would need a large number of necessary steps to be taken. The advantages and disadvantages related to alternative 3 are offered listed below:


• Change of market position of Cat Fight In The Pet Food Industry (C) Case Study Solution
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social duty


• Threat of failure of the new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of harmful items.
• Substantial cost of research and development needed to construct brand-new healthy items.
• Staff member may resist over the change in the business model and business method.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns faced by the business and the present industry situation, Cat Fight In The Pet Food Industry (C) Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to save of huge quantity of research study and development costs for new product advancement. Together with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would require substantial amount of financial investment funds. Furthermore, the organizations might not be able to decrease the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Cat Fight In The Pet Food Industry (C) Case Study Help could show to be successful in accomplishing the targets.

This Cat Fight In The Pet Food Industry (C) case study is writen by : David J Collis

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