Corning Glass Works International (A) (B1) And (B2) Case Study Help

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Corning Glass Works International (A) (B1) And (B2) Case Help

Corning Glass Works International (A) (B1) And (B2) Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink market. business is a prominent brand name in convenient treats, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of various aspects of the social responsibilities of significant companies in the food and beverage industry in basic, and business in specific. The report likewise provides an examination of the level of sustainability and CSR in the Corning Glass Works International (A) (B1) And (B2) Case Study Analysis's organisation strategy along with the determination of how Case Study Analysis creates value for its customers.

Issues Identification

Case Study Solution had taken specific essential steps relating to the environmental effects of its items, but, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. This is required to take specific strategic actions to alter the market position of its certain popular brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and drink business need to utilize their power to move the consumer taste towards healthier items to remove the restraints in the growth of food market.

Important Analysis

For the couple of years, consumer food patterns have been altered dramatically. The shift from using natural food to produced food has actually extremely impacted the health of the consumers. Despite of the discovery of modern-day health techniques, the total health of individuals in couple of decades have actually been highly impacted. Currently about 1 billion of individuals In United States are overweight and at least 300 million of them have weight problems. Children likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health strategies and contemporary methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of made food in the market discuss the prevalence of the health concerns related to food system. These concerns are indirectly the outcome of various practices of the food and beverage companies for producing value for their consumers.

Value Development at Corning Glass Works International (A) (B1) And (B2) Case Study Help

Corning Glass Works International (A) (B1) And (B2) Case Study Help being a giant business in the food and drink market, offers high value to its customers by various ways. Case Study Help has a competitive benefit in providing its products far and wide internationally. The company is presented in about 200 nations with a large number of famous worldwide brand names.

The business develops value for its consumers by means of supplying big number of tasty food products including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Corning Glass Works International (A) (B1) And (B2) Case Study Solution in addition to other giant food and drinks companies develop value for its consumers by manipulating these ingredients in its items. Case Study Analysis in addition to other giant companies is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business also develops worth by means of including the healthy point in its products. The company has actually done specific efforts in order to offer healthy items and minimize the share of Corning Glass Works International (A) (B1) And (B2) Case Study Analysis in overall ecological destruction. Case Study Analysis has actually taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications related to Case Study Solution products, market and the community.

All of these methods have achieved success at developing value for the company customers. Nevertheless, these ways have likewise result in the increased environmental issues and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for developing customer worth deals with high amount of criticism. These active ingredients are the primary cause of certain lethal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health related concerns have actually raised the criticism for Corning Glass Works International (A) (B1) And (B2) Case Study Help.

Useful Role of Major Food and Beverage Business in Addressing Social and Ecological Costs Related To the Market

Undoubtedly, significant food and beverage companies consisting of business, and so on can play a positive role in attending to social and environmental expenses associated with the industry. The eco-friendly expenses related to food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge danger to the presence of humanity in future.

Significant reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the components by the food and beverage companies. Food and beverage business must play an useful role in resolving these problems to eliminate their development restrictions related to the criticism from the environmental communities.

In order to resolve these concerns, the companies might either decrease their usage of nitrogen abundant components or take specific actions to minimize the quantity of nitrogen in the total environment. The business need to avoid usage of nitrogen fertilizers and need to seek the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business could also buy reducing greenhouse gas emissions worldwide. For example, the companies might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

In addition to the environmental expenses there are particular social expenses related to the food and drink market which should be attended to by the huge food and drink companies to attain the market growth and to prevent the criticism from the ecological neighborhoods. Social costs associated with the industry consists of the increasing health problems associated with weight problems, heart problem, diabetes and so on. The huge business might play a positive function in dealing with these issues.

The business might move towards more healthy items by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might also do efforts to move customer tastes towards healthy items as they have controlled the customer taste for couple of years.

Evaluation of Sustainability at Corning Glass Works International (A) (B1) And (B2) Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Solution. The brand-new CEO was concentrated on investing in healthier products for accomplishing sustainable growth for the business in addition to supplying healthier future for individuals and the planet both. Under the new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand name, the items of Quake Oats contained a number of active ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (A) (B1) And (B2) Case Study Help has taken particular sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and healthy drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget and has presented an army of health scientists to design certain healthy products.

Environmental Sustainability

In this regard, the business dedicated to decrease its packaging by millions of tones to avoid high quantity of wastages. The company has dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be figured out that the company has actually taken several actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to achieve the wanted industrial development and to decrease the criticism over the social responsibility of Corning Glass Works International (A) (B1) And (B2) Case Study Help.

Alternatives

Specific long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the company to achieve its objective of potential growth and minimize the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and dangers related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Corning Glass Works International (A) (B1) And (B2) Case Study Analysis might take is to introduce a brand-new line of product connected to healthy food and drinks. Although, the business has already introduced specific heath related brands, but, the number of these brands in its portfolio is not prospective to minimize the criticism and attain prospective development. The business should present a wide variety of healthier items by utilizing its considerable research study and advancement expenditures. The benefits and drawbacks connected to the intro of a healthy product line in the portfolio are provided listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social obligation by payment of the hazardous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addicting nature of hazardous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Big expense of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the possible growth and reduce the criticism is to obtain the health related business at a high level. Financial investment in these kind of business would permit Corning Glass Works International (A) (B1) And (B2) Case Study Analysis to present a big range of much healthier products within a short time period with no need of considerable research and development expenses. The advantages and disadvantages related to alternative 3 are given listed below:

Pros:

• Saving of big amount of research and advancement costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social duty by settlement of the hazardous items with healthy items.

Cons:

• The acquisition may not show to alter the image of Corning Glass Works International (A) (B1) And (B2) Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Corning Glass Works International (A) (B1) And (B2) Case Study Help is to replace all of its harmful products with much healthier products. The replacement of hazardous products with much healthier products would completely change the market position of the company and would need a large number of necessary actions to be taken.

Pros:

• Modification of market position of Corning Glass Works International (A) (B1) And (B2) Case Study Help
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• Substantial expense of research and advancement needed to construct new healthy items.
• Worker might withstand over the modification in the business design and business method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the existing market scenario, Corning Glass Works International (A) (B1) And (B2) Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of substantial quantity of research and advancement expenses for new product development. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years together with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require big quantity of financial investment funds. Furthermore, the organizations might not be able to reduce the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Corning Glass Works International (A) (B1) And (B2) Case Study Analysis might prove to be effective in achieving the targets.

This Corning Glass Works International (A) (B1) And (B2) case study is writen by : David J Collis

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