Creating Corporate Advantage Case Study Solution

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Creating Corporate Advantage Case Help

Creating Corporate Advantage Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and beverage market. Case Study Help is a leading brand in practical snacks, foods and drinks with its presence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere places. The company is doing efforts to make product development as its new source of competitive benefit.
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The report consists of a deep analysis of various elements of the social obligations of significant business in the food and drink market in basic, and Case Solution in specific. It also offers an analysis of the growing health and ecological problems including obesity, heart diseases, ecological destruction etc. in the Western countries and the function of the business in the food and beverage industry to attend to these problems. The report also supplies an examination of the extent of sustainability and CSR in the Creating Corporate Advantage Case Study Solution's business strategy in addition to the determination of how Case Study Analysis develops value for its customers. Furthermore, the report likewise supplies certain strategic alternatives for Case Analysis to incorporate the criticism over its social responsibility with certain suggestions and an application plan.

Concerns Recognition

Case Study Help had taken specific important steps concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly concerns. This is required to take specific tactical actions to change the market position of its certain famous brands and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink business need to use their power to shift the customer taste towards healthier products to remove the constraints in the growth of food industry.

Important Analysis

For the few decades, customer food patterns have been changed considerably. The shift from the use of health food to manufactured food has actually extremely impacted the health of the customers. Despite of the discovery of modern health techniques, the overall health of individuals in couple of decades have been highly impacted. Presently about 1 billion of the people In United States are overweight and at least 300 countless them have obesity. Children also dealing with the issue of obesity. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health methods and contemporary methods to manage weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of produced food in the market discuss the frequency of the health concerns connected to food system. These issues are indirectly the result of numerous practices of the food and drink companies for producing worth for their customers.

Value Production at Creating Corporate Advantage Case Study Solution

Creating Corporate Advantage Case Study Help being a giant business in the food and drink industry, supplies high worth to its consumers by different ways. Worth development in the food and drink industry is done through 2 ways i.e. taste and availability of the product. Case Study Analysis has a competitive benefit in supplying its products everywhere globally. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 countries with a large number of popular worldwide brands. The everywhere presence of the business products offers high worth to customers.

Furthermore, the company creates value for its customers by means of providing a great deal of tasty food products including salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the customer's brain. The Creating Corporate Advantage Case Study Analysis in addition to other huge food and drinks companies develop value for its consumers by controling these ingredients in its items. Case Study Solution in addition to other giant business has an interest in discovering methods to increase the customer value from its items through exploiting the vulnerability.

Along with it, the company likewise develops worth by ways of including the healthy point in its products. The company has actually done particular efforts in order to provide healthy items and reduce the share of Creating Corporate Advantage Case Study Help in total environmental devastation. Case Study Solution has taken certain steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and dedications associated with Case Study Analysis products, marketplace and the community.

All of these ways have been successful at developing worth for the business consumers. These means have also lead to the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for producing consumer worth deals with high quantity of criticism. These components are the main cause of particular fatal illness in human including obesity, diabetes, heart problem etc. Increasing health associated concerns have raised the criticism for Creating Corporate Advantage Case Study Analysis.

Positive Function of Significant Food and Beverage Business in Attending To Social and Ecological Expenses Connected With the Market

Major food and drink companies including Creating Corporate Advantage Case Study Solution and so on can play an useful function in dealing with social and ecological costs associated with the market. The eco-friendly expenses connected to food and beverage industry include the environmental devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a big danger to the presence of mankind in future.

Significant cause of these environmental changes is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. Therefore, food and beverage companies need to play a positive role in addressing these concerns to eliminate their development restrictions related to the criticism from the environmental communities.

In order to attend to these problems, the companies might either lower their usage of nitrogen rich active ingredients or take specific actions to minimize the amount of nitrogen in the overall environment. The business should avoid use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in decreasing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly expenses there are specific social expenses related to the food and drink industry which must be addressed by the giant food and beverage business to attain the market growth and to prevent the criticism from the ecological communities. Social expenses connected with the industry includes the increasing health concerns connected to obesity, heart problem, diabetes and so on. However, the giant business could play an useful function in addressing these concerns.

The business might move towards more healthy items by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in lethal human diseases. The business could also do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for couple of decades.

Examination of Sustainability at Creating Corporate Advantage Case Study Solution

There was a possible shift in the corporate strategy and objectives at Case Study Help. The brand-new CEO was focused on purchasing healthier items for accomplishing sustainable development for the business together with providing healthier future for individuals and the planet both. Under the new vision, the motto of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quaker Oats contained several active ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Creating Corporate Advantage Case Study Help has taken specific sustainability steps for its market locations. One of major examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health researchers to develop specific healthy items.

Ecological Sustainability

Along with the human sustainability, Creating Corporate Advantage Case Study Analysis has taken several actions towards ecological sustainability. The company has actually committed to numerous objectives connected to water, land, product packaging, environment change and community. In this regard, the company devoted to lower its product packaging by millions of tones to prevent high amount of wastages. Moreover, the company has dedicated to lower greenhouse gas emissions in addition to the achievement of performance in the energy usage. company has actually likewise attempted certain humanitarian activities consisting of a commitment to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be identified that the company has actually taken a number of actions towards human and environmental sustainability. Nevertheless these steps are still not sufficient to accomplish the desired industrial growth and to minimize the criticism over the social obligation of Creating Corporate Advantage Case Study Help.


Certain long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would make it possible for the business to accomplish its goal of prospective development and reduce the criticism over the business. Additionally, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed together with the expense and dangers connected to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Creating Corporate Advantage Case Study Solution might take is to introduce a new line of product related to healthy food and beverages. Although, the business has actually already presented certain heath related brand names, however, the variety of these brand names in its portfolio is not potential to lower the criticism and achieve prospective growth. For that reason, the company needs to introduce a wide variety of healthier products by using its considerable research and advancement expenditures. The benefits and drawbacks connected to the intro of a healthy product line in the portfolio are given listed below:


• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social duty by settlement of the hazardous items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of harmful products.
• The dangerous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Big expense of research study and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the possible growth and reduce the criticism is to obtain the health associated companies at a high level. Investment in these type of business would enable Creating Corporate Advantage Case Study Help to present a large range of healthier items within a short time duration without any need of substantial research study and development expenses. The benefits and drawbacks associated with alternative 3 are given below:


• Saving of big amount of research and development expenses for new product development.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by payment of the harmful products with healthy items.


• The acquisition might not show to change the image of Creating Corporate Advantage Case Study Analysis as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addictive nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Creating Corporate Advantage Case Study Help is to change all of its harmful items with healthier products. The replacement of dangerous products with much healthier products would completely change the market position of the company and would need a big number of required steps to be taken.


• Modification of market position of Creating Corporate Advantage Case Study Help
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of harmful items.
• Huge expense of research and development needed to construct new healthy items.
• Employee might resist over the change in business design and company technique.
• Variety of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues dealt with by the company and the present market scenario, Creating Corporate Advantage Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to conserve of substantial amount of research and advancement costs for new item advancement. In addition to it, acquisitions would enable incorporation of new products within 2 years along with the ability to target a great deal of consumers. Furthermore, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would require big quantity of investment funds. Moreover, the organizations may not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, business could show to be successful in accomplishing the targets.

This Creating Corporate Advantage case study is writen by : David J Collis

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