Kraft General Foods The Merger (A) Case Study Solution

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Kraft General Foods The Merger (A) Case Solution

Kraft General Foods The Merger (A) Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. Case Study Analysis is a leading brand in convenient treats, foods and drinks with its existence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at everywhere places. The company is doing efforts to make product development as its brand-new source of competitive advantage.
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The report contains a deep analysis of numerous aspects of the social obligations of significant business in the food and beverage industry in general, and business in particular. The report likewise provides an assessment of the degree of sustainability and CSR in the Kraft General Foods The Merger (A) Case Study Help's organisation strategy along with the determination of how Case Study Solution produces value for its consumers.

Concerns Recognition

Case Study Help had actually taken particular crucial steps concerning the ecological impacts of its items, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental concerns. This is needed to take certain strategic actions to alter the market position of its specific well-known brand names and present Case Study Help as a business producing healthy items in the market. In this regard, company and other food and beverage business must utilize their power to move the customer taste towards much healthier items to remove the restrictions in the growth of food industry.

Crucial Analysis

For the couple of decades, consumer food patterns have been altered considerably. The shift from the use of health food to made food has actually extremely affected the health of the consumers. Despite of the discovery of modern health strategies, the overall health of people in couple of years have been extremely affected. Presently about 1 billion of the people In US are overweight and a minimum of 300 million of them have obesity. Children also facing the issue of obesity. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health methods and modern-day methods to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of produced food in the market explain the frequency of the health issues connected to food system. These issues are indirectly the result of numerous practices of the food and beverage business for developing value for their consumers.

Value Creation at Kraft General Foods The Merger (A) Case Study Analysis

Kraft General Foods The Merger (A) Case Study Analysis being a giant business in the food and drink market, offers high value to its customers by numerous ways. Case Study Solution has a competitive benefit in providing its products far and large globally. The company is provided in about 200 countries with a large number of popular global brand names.

The business produces value for its customers by methods of providing big number of delicious food products including salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the consumer's brain. The Kraft General Foods The Merger (A) Case Study Solution together with other huge food and beverages business develop value for its customers by manipulating these active ingredients in its products. Case Study Solution along with other huge business is interested in finding ways to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business likewise produces value by methods of including the healthy point in its items. The business has actually done particular efforts in order to offer healthy products and reduce the share of Kraft General Foods The Merger (A) Case Study Analysis in overall ecological destruction. Case Study Solution has taken specific actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and dedications related to Case Study Analysis items, marketplace and the neighborhood.

All of these means have actually achieved success at developing value for the business consumers. These ways have likewise lead to the increased environmental issues and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for creating consumer worth deals with high amount of criticism. These components are the main cause of certain fatal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated concerns have actually raised the criticism for Kraft General Foods The Merger (A) Case Study Analysis.

Useful Role of Significant Food and Drink Companies in Addressing Social and Ecological Costs Associated with the Industry

Significant food and beverage companies consisting of Kraft General Foods The Merger (A) Case Study Analysis etc. can play an useful role in resolving social and environmental expenses associated with the industry. The ecological costs related to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a huge threat to the existence of humankind in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage companies should play an useful function in attending to these problems to remove their development restrictions related to the criticism from the environmental communities.

The companies ought to prevent usage of nitrogen fertilizers and should browse out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the environmental costs there are particular social expenses associated with the food and drink market which should be attended to by the huge food and beverage business to attain the industry growth and to avoid the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes and so on. The giant business might play an useful role in attending to these issues.

The companies could move towards more healthy products by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could also do efforts to move consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of decades.

Examination of Sustainability at Kraft General Foods The Merger (A) Case Study Solution

There was a potential shift in the corporate method and objectives at Case Study Solution. The new CEO was concentrated on buying healthier items for achieving sustainable development for the company in addition to offering healthier future for the people and the world both. Under the new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quake Oats included numerous ingredients which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Kraft General Foods The Merger (A) Case Study Analysis has taken particular sustainability actions for its market places. Among major examples in this regard is the Business's marketing technique associated to schools. The company markets just low calories and healthy drinks choices in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The company has actually increased its research and advancement spending plan and has introduced an army of health researchers to design certain healthy items.

Ecological Sustainability

In addition to the human sustainability, Kraft General Foods The Merger (A) Case Study Analysis has taken several actions towards environmental sustainability. The company has dedicated to various objectives connected to water, land, product packaging, climate change and community. In this regard, the business committed to lower its packaging by millions of tones to prevent high amount of wastages. The business has devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy use. company has actually also attempted certain philanthropic activities including a commitment to provide safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not adequate to accomplish the preferred commercial growth and to lower the criticism over the social responsibility of Case Study Analysis.


Specific long term tactical options could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would make it possible for the business to achieve its objective of potential development and decrease the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The initial step that Kraft General Foods The Merger (A) Case Study Help might take is to introduce a brand-new product line connected to healthy food and drinks. The company has currently introduced particular heath associated brands, however, the number of these brand names in its portfolio is not prospective to minimize the criticism and achieve possible development. The company must introduce a large variety of much healthier items by utilizing its substantial research study and development expenses. The pros and cons connected to the intro of a healthy product line in the portfolio are given listed below:


• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.


• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addictive nature of hazardous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Big cost of research and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the potential growth and decrease the criticism is to obtain the health related companies at a high level. Investment in these kind of companies would permit Kraft General Foods The Merger (A) Case Study Help to introduce a large variety of healthier items within a short time duration without any need of considerable research study and development expenses. The benefits and drawbacks associated with alternative 3 are given below:


• Saving of substantial amount of research and advancement expenses for new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.


• The acquisition might not show to alter the image of Kraft General Foods The Merger (A) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of dangerous items.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kraft General Foods The Merger (A) Case Study Analysis is to replace all of its harmful items with much healthier items. This could be a huge shift in the business technique and the business design at company. The replacement of hazardous products with healthier products would totally change the marketplace position of the business and would need a a great deal of required steps to be taken. The advantages and disadvantages connected to alternative 3 are given listed below:


• Change of market position of Kraft General Foods The Merger (A) Case Study Help
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social responsibility


• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• Substantial cost of research study and advancement required to develop new healthy items.
• Worker might withstand over the modification in the business design and service technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the business and the current industry circumstance, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of huge quantity of research study and development expenses for brand-new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target large number of consumers.

This Kraft General Foods The Merger (A) case study is writen by : David J Collis

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