Kraft General Foods: The Merger (B) Case Study Help

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Kraft General Foods: The Merger (B) Case Help

Kraft General Foods: The Merger (B) Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. company is a leading brand name in practical treats, foods and drinks with its presence in about 200 countries.
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The report consists of a deep analysis of various aspects of the social duties of significant companies in the food and drink market in basic, and Case Solution in particular. It likewise offers an analysis of the growing health and environmental issues including weight problems, cardiovascular disease, environmental devastation etc. in the Western nations and the function of the business in the food and drink market to deal with these problems. The report also offers an examination of the level of sustainability and CSR in the Kraft General Foods: The Merger (B) Case Study Help's business method along with the determination of how Case Study Help develops worth for its consumers. The report also supplies certain tactical options for business to include the criticism over its social responsibility with specific recommendations and an implementation strategy.

Concerns Recognition

The huge food and beverage business was going through a criticism over its duty towards different social and eco-friendly problems including; weight problems, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reconsider about the corporate strategy of Kraft General Foods: The Merger (B) Case Study Help. The David J Collis has actually realized that the general society, the lifestyle of people and individuals at whole have been altered now. In this situation with increasing trends towards much healthier products and the increasing environmental concerns, Case Study Help ought to change its direction towards healthier items. Although, Case Study Help had taken particular important steps relating to the environmental effects of its products, however, these actions are inadequate to end up the criticism over the company's responsibility towards social and ecological problems. For that reason, the is required to take certain tactical actions to change the marketplace position of its particular popular brand names and present Kraft General Foods: The Merger (B) Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies ought to use their power to move the customer taste towards healthier products to remove the restraints in the development of food market.

Important Analysis

For the couple of years, consumer food patterns have actually been altered drastically. The shift from making use of health food to produced food has highly impacted the health of the customers. Despite of the discovery of contemporary health methods, the general health of individuals in couple of years have actually been highly impacted. Presently about 1 billion of the people In US are overweight and a minimum of 300 million of them have obesity. Children likewise facing the problem of obesity. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern-day ways to control obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of made food in the market discuss the frequency of the health concerns connected to food system. These concerns are indirectly the result of different practices of the food and beverage business for creating worth for their consumers.

Worth Production at Kraft General Foods: The Merger (B) Case Study Solution

Kraft General Foods: The Merger (B) Case Study Analysis being a giant business in the food and drink industry, offers high worth to its customers by various ways. Case Study Help has a competitive benefit in offering its items far and wide globally. The company is provided in about 200 nations with a large number of famous international brand names.

The business creates worth for its consumers by ways of supplying big number of delicious food items including salt, fat and sugar, which are the components that are directly linked with the psychological core of the consumer's brain. The Kraft General Foods: The Merger (B) Case Study Solution along with other giant food and drinks companies produce value for its customers by controling these ingredients in its items. Case Study Solution in addition to other huge companies has an interest in discovering methods to increase the customer value from its products through making use of the vulnerability.

Along with it, the company also develops value by ways of incorporating the healthy point in its items. The business has done certain efforts in order to provide healthy products and decrease the share of Kraft General Foods: The Merger (B) Case Study Solution in overall ecological devastation. Case Study Solution has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and commitments related to Case Study Help items, market and the community.

All of these ways have actually succeeded at creating value for the company customers. Nevertheless, these ways have likewise cause the increased environmental concerns and the criticism over the company's function in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the company items for creating customer value deals with high amount of criticism. These active ingredients are the primary cause of specific fatal illness in human including obesity, diabetes, heart diseases and so on. Increasing health associated concerns have actually raised the criticism for Kraft General Foods: The Merger (B) Case Study Analysis.

Constructive Function of Major Food and Drink Business in Addressing Social and Ecological Costs Related To the Market

Significant food and beverage companies consisting of Kraft General Foods: The Merger (B) Case Study Help and so on can play a constructive function in attending to social and eco-friendly expenses associated with the market. The environmental expenses connected to food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge danger to the presence of humankind in future.

Major cause of these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and beverage companies. For that reason, food and beverage companies must play a positive role in resolving these issues to eliminate their development restrictions related to the criticism from the ecological neighborhoods.

The business must prevent usage of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental expenses there are particular social expenses associated with the food and beverage industry which must be addressed by the giant food and beverage companies to accomplish the market growth and to avoid the criticism from the ecological communities. Social costs associated with the market consists of the increasing health concerns connected to weight problems, heart disease, diabetes etc. However, the giant companies might play a constructive function in resolving these issues.

The companies might move towards more healthy items by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in deadly human illness. In addition to it, the business ought to use more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to move consumer tastes towards healthy items as they have controlled the consumer taste for few decades. In this method the huge food and beverage companies could play a positive function in resolving social and ecological expenses connected to the market.

Assessment of Sustainability at Kraft General Foods: The Merger (B) Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Help. The brand-new CEO was focused on buying healthier items for achieving sustainable development for the company together with supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand, the items of Quake Oats included several ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Kraft General Foods: The Merger (B) Case Study Help has taken particular sustainability actions for its market locations. One of major examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The company has actually increased its research and development budget plan and has actually introduced an army of health scientists to design certain healthy products.

Ecological Sustainability

In this regard, the business dedicated to reduce its packaging by millions of tones to avoid high amount of wastes. The company has devoted to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the company has actually taken a number of steps towards human and ecological sustainability. These steps are still not sufficient to attain the preferred industrial growth and to reduce the criticism over the social duty of Case Study Solution.


Particular long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would allow the business to achieve its objective of possible development and reduce the criticism over the business. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the expense and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first action that Kraft General Foods: The Merger (B) Case Study Analysis could take is to present a brand-new item line related to healthy food and drinks. The business needs to present a large range of much healthier items by using its significant research study and advancement expenses.


• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility by settlement of the harmful items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.
• Substantial cost of research and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the possible development and minimize the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would allow Kraft General Foods: The Merger (B) Case Study Help to present a big range of much healthier products within a short time period without any need of significant research and advancement expenditures. The pros and cons associated with alternative 3 are offered listed below:


• Saving of substantial quantity of research study and advancement costs for new product advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy products.


• The acquisition might not show to change the image of Kraft General Foods: The Merger (B) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kraft General Foods: The Merger (B) Case Study Analysis is to replace all of its dangerous products with healthier products. The replacement of dangerous products with much healthier products would completely alter the market position of the company and would need a big number of needed actions to be taken.


• Modification of market position of Kraft General Foods: The Merger (B) Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation


• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of dangerous items.
• Big cost of research study and development needed to construct new healthy products.
• Staff member might withstand over the change in business design and company technique.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns dealt with by the company and the existing market situation, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of substantial amount of research study and development costs for brand-new item advancement. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target big number of consumers.

This Kraft General Foods: The Merger (B) case study is writen by : David J Collis

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