Marks And Spencer Ltd (A) (B) And (C) Case Study Help

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Marks And Spencer Ltd (A) (B) And (C) Case Solution

Marks And Spencer Ltd (A) (B) And (C) Case Study Help is a well-known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a leading brand name in convenient treats, foods and drinks with its presence in about 200 countries. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere locations. Additionally, the company is doing efforts to make product development as its brand-new source of competitive advantage.
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The report contains a deep analysis of different aspects of the social duties of major companies in the food and drink market in basic, and business in specific. The report likewise offers an assessment of the extent of sustainability and CSR in the Marks And Spencer Ltd (A) (B) And (C) Case Study Solution's business strategy along with the decision of how Case Study Solution produces worth for its consumers.

Issues Identification

The giant food and beverage company was going through a criticism over its duty towards different social and environmental problems consisting of; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to rethink about the business method of Marks And Spencer Ltd (A) (B) And (C) Case Study Solution. The David J Collis has actually realized that the total society, the way of life of people and the people at whole have been changed now. In this situation with increasing trends towards much healthier items and the increasing environmental issues, Case Study Solution ought to change its direction towards much healthier items. Although, Case Study Analysis had taken specific vital steps concerning the environmental impacts of its products, but, these steps are insufficient to wind up the criticism over the business's responsibility towards social and eco-friendly concerns. For that reason, the is needed to take particular strategic steps to alter the marketplace position of its certain well-known brands and present Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage business should utilize their power to shift the consumer taste towards healthier products to remove the restrictions in the development of food industry.

Important Analysis

The shift from the usage of natural food to manufactured food has actually extremely affected the health of the consumers. All of the information related to the health concerns with the incorporation of produced food in the market discuss the occurrence of the health issues related to food system. These concerns are indirectly the result of numerous practices of the food and beverage companies for producing worth for their consumers.

Worth Development at Marks And Spencer Ltd (A) (B) And (C) Case Study Help

Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis being a giant business in the food and drink industry, supplies high worth to its clients by various means. Case Study Analysis has a competitive benefit in offering its items far and wide internationally. The business is presented in about 200 nations with a large number of well-known international brands.

The business creates value for its customers by ways of supplying large number of tasty food items consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Marks And Spencer Ltd (A) (B) And (C) Case Study Help in addition to other giant food and beverages business develop value for its customers by manipulating these active ingredients in its items. Case Study Help along with other giant companies has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

Together with it, the company also develops worth by ways of incorporating the healthy point in its products. The company has done specific efforts in order to provide healthy items and reduce the share of Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis in overall ecological destruction. Case Study Analysis has actually taken specific actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and commitments associated with Case Study Solution items, marketplace and the community.

All of these methods have actually been effective at developing worth for the Case Study Analysis customers. Increasing health associated problems have actually raised the criticism for Case Study Help.

Useful Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Related To the Industry

Major food and drink companies including Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis etc. can play an useful role in resolving social and environmental costs associated with the industry. The eco-friendly costs associated with food and drink market consist of the ecological devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big danger to the presence of humankind in future.

Major reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Food and beverage business ought to play a constructive function in addressing these concerns to eliminate their development restrictions related to the criticism from the environmental communities.

In order to address these problems, the business could either decrease their use of nitrogen rich components or take particular steps to minimize the amount of nitrogen in the general environment. The companies should prevent use of nitrogen fertilizers and should seek the items of those farmers that do not use fertilizers for their crop. The companies might also invest in lowering greenhouse gas emissions worldwide. For example, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

In addition to the environmental expenses there are particular social costs associated with the food and drink market which must be dealt with by the huge food and drink companies to attain the industry development and to avoid the criticism from the ecological communities. Social costs associated with the industry consists of the increasing health problems associated with obesity, cardiovascular disease, diabetes etc. The giant business might play a positive function in addressing these problems.

The business could move towards healthier products by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human diseases. In addition to it, the business must utilize more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies could also do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for couple of years. In this way the giant food and drink companies could play a positive role in dealing with social and environmental costs connected to the industry.

Assessment of Sustainability at Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis

There was a possible shift in the corporate technique and objectives at Case Study Analysis. The brand-new CEO was concentrated on purchasing much healthier items for achieving sustainable growth for the business in addition to offering much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced certain goals and dedications related to human sustainability and the environmental sustainability. Marks And Spencer Ltd (A) (B) And (C) Case Study Help got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to present different much healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats contained a number of ingredients which were harmful to health. These harmful ingredients were not advertised which have actually ended up being the base for criticism over the healthy brand names of Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Marks And Spencer Ltd (A) (B) And (C) Case Study Help has actually taken certain sustainability actions for its market places. Among significant examples in this regard is the Business's marketing method related to schools. The business markets just low calories and healthy beverages options in schools.
Case Study Analysis
Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has actually increased its research and development spending plan and has introduced an army of health researchers to create particular healthy items.

Environmental Sustainability

Together with the human sustainability, Marks And Spencer Ltd (A) (B) And (C) Case Study Help has taken a number of actions towards environmental sustainability. The company has devoted to different goals associated with water, land, product packaging, environment modification and community. In this regard, the company committed to decrease its product packaging by countless tones to avoid high quantity of wastes. The company has actually committed to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use. business has actually also tried certain humanitarian activities including a dedication to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it could be figured out that the business has actually taken numerous actions towards human and environmental sustainability. Nevertheless these actions are still not enough to attain the wanted commercial development and to decrease the criticism over the social obligation of Marks And Spencer Ltd (A) (B) And (C) Case Study Solution.


Certain long term strategic alternatives could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the company to achieve its objective of possible growth and decrease the criticism over the business. Furthermore, the alternatives might be examined on the basis of the time frame that would be taken by an option to be carried out in addition to the cost and dangers associated with the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Marks And Spencer Ltd (A) (B) And (C) Case Study Analysis could take is to introduce a new line of product connected to healthy food and drinks. The business has actually currently introduced particular heath related brands, but, the number of these brands in its portfolio is not potential to decrease the criticism and attain potential growth. The company should introduce a wide range of much healthier items by using its considerable research and development expenses. The advantages and disadvantages connected to the intro of a healthy line of product in the portfolio are provided listed below:


• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to lower criticism.
• Big expense of research study and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the possible growth and reduce the criticism is to obtain the health related companies at a high level. Investment in these kind of business would allow Marks And Spencer Ltd (A) (B) And (C) Case Study Solution to introduce a big variety of much healthier products within a brief time period without any need of considerable research and advancement expenses. The advantages and disadvantages related to alternative 3 are offered listed below:


• Saving of big amount of research and development costs for new item development.
• Incorporation of new items within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social duty by settlement of the harmful products with healthy products.


• The acquisition might not prove to alter the image of Marks And Spencer Ltd (A) (B) And (C) Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Marks And Spencer Ltd (A) (B) And (C) Case Study Solution is to replace all of its harmful items with healthier products. The replacement of harmful items with much healthier products would entirely change the market position of the business and would need a large number of necessary steps to be taken.


• Modification of market position of Marks And Spencer Ltd (A) (B) And (C) Case Study Help
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation


• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of hazardous items.
• Substantial cost of research study and development required to construct new healthy items.
• Employee may withstand over the change in the business design and company technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, problems faced by the business and the present market situation, Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of substantial amount of research study and development costs for brand-new product development. Along with it, acquisitions would permit incorporation of new items within two years along with the capability to target large number of consumers.

This Marks And Spencer Ltd (A) (B) And (C) case study is writen by : David J Collis

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