Novartis: A Transformative Deal Case Study Solution

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Novartis: A Transformative Deal Case Solution

Novartis: A Transformative Deal Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand in hassle-free treats, foods and drinks with its presence in about 200 countries. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the item at far and wide locations. Furthermore, the business is doing efforts to make product development as its brand-new source of competitive advantage.
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The report contains a deep analysis of various elements of the social duties of major companies in the food and beverage industry in general, and Case Help in specific. It likewise provides an analysis of the growing health and environmental issues consisting of weight problems, cardiovascular disease, environmental destruction and so on in the Western countries and the function of the companies in the food and drink market to resolve these problems. The report likewise provides an examination of the extent of sustainability and CSR in the Novartis: A Transformative Deal Case Study Solution's service technique together with the determination of how Case Study Analysis produces worth for its customers. Moreover, the report also offers specific tactical alternatives for Case Solution to include the criticism over its social obligation with specific recommendations and an implementation plan.

Concerns Identification

Case Study Solution had taken particular crucial actions relating to the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is needed to take particular tactical steps to alter the market position of its specific popular brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink companies need to utilize their power to shift the consumer taste towards much healthier items to eliminate the constraints in the growth of food market.

Important Analysis

For the couple of years, consumer food patterns have actually been altered dramatically. The shift from using natural food to made food has extremely affected the health of the consumers. Despite of the discovery of modern health methods, the general health of people in couple of years have been highly affected. Presently about 1 billion of the people In US are overweight and a minimum of 300 countless them have obesity. Kids also facing the problem of weight problems. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health techniques and modern ways to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health problems with the incorporation of made food in the market explain the occurrence of the health problems associated with food system. These problems are indirectly the outcome of different practices of the food and beverage business for creating value for their consumers.

Value Development at Novartis: A Transformative Deal Case Study Help

Novartis: A Transformative Deal Case Study Help being a giant company in the food and beverage industry, offers high value to its clients by different means. Value production in the food and beverage market is done through two methods i.e. taste and accessibility of the item. Case Study Analysis has a competitive advantage in providing its items far and wide globally. Its marketing ability makes it able to target a big base of consumers. The business is presented in about 200 nations with a a great deal of popular global brands. The far and wide existence of the business products supplies high worth to customers.

Moreover, the business produces worth for its consumers by ways of offering large number of yummy foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Novartis: A Transformative Deal Case Study Analysis in addition to other huge food and drinks companies produce value for its consumers by manipulating these ingredients in its products. Case Study Solution in addition to other giant companies has an interest in discovering ways to increase the customer worth from its products through exploiting the vulnerability.

Along with it, the business likewise creates value by means of integrating the healthy point in its items. The company has done specific efforts in order to supply healthy items and minimize the share of Novartis: A Transformative Deal Case Study Analysis in overall environmental devastation. Case Study Help has actually taken specific steps connected to the sustainability of individuals and environment including the 2009 statement of the ambitious goals and dedications associated with Case Study Solution products, market and the neighborhood.

All of these ways have actually achieved success at creating worth for the company consumers. These means have likewise lead to the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for developing consumer worth faces high quantity of criticism. These components are the primary reason for certain deadly illness in human consisting of obesity, diabetes, heart diseases etc. Increasing health associated issues have actually raised the criticism for Novartis: A Transformative Deal Case Study Solution.

Constructive Role of Major Food and Beverage Companies in Addressing Social and Ecological Expenses Connected With the Industry

Significant food and drink companies consisting of Novartis: A Transformative Deal Case Study Analysis and so on can play an useful function in attending to social and environmental costs associated with the market. The eco-friendly expenses connected to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a big threat to the existence of mankind in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink business. Therefore, food and drink companies must play a positive role in addressing these issues to remove their development restrictions associated with the criticism from the environmental communities.

In order to resolve these issues, the business might either lower their usage of nitrogen rich active ingredients or take certain actions to reduce the quantity of nitrogen in the overall environment. The business must avoid use of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in decreasing greenhouse gas emissions worldwide. For example, the companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Together with the ecological costs there are specific social expenses connected with the food and beverage market which should be attended to by the giant food and drink companies to accomplish the market growth and to prevent the criticism from the ecological communities. Social costs related to the industry consists of the increasing health problems related to weight problems, heart problem, diabetes and so on. However, the huge business might play a positive role in dealing with these problems.

The companies could move towards more healthy products by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in fatal human illness. The companies could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for couple of years.

Examination of Sustainability at Novartis: A Transformative Deal Case Study Solution

There was a prospective shift in the business technique and objectives at Case Study Analysis. The brand-new CEO was focused on investing in much healthier products for attaining sustainable development for the business together with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quaker Oats included numerous ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Novartis: A Transformative Deal Case Study Solution has actually taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and healthy drinks choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has increased its research and development budget and has actually presented an army of health researchers to develop specific healthy products.

Ecological Sustainability

Along with the human sustainability, Novartis: A Transformative Deal Case Study Help has taken several steps towards ecological sustainability. The business has actually dedicated to numerous goals related to water, land, packaging, environment change and neighborhood. In this regard, the business dedicated to minimize its packaging by millions of tones to prevent high quantity of wastages. Moreover, the company has actually devoted to decrease greenhouse gas emissions together with the accomplishment of performance in the energy usage. company has actually also tried particular humanitarian activities including a dedication to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be figured out that the company has actually taken several steps towards human and environmental sustainability. These steps are still not enough to accomplish the desired commercial growth and to decrease the criticism over the social obligation of Case Study Help.


Specific long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would enable the company to achieve its objective of potential growth and reduce the criticism over the company. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Novartis: A Transformative Deal Case Study Analysis might take is to present a new product line related to healthy food and drinks. The business should introduce a wide range of much healthier products by using its considerable research study and advancement expenditures.


• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.
• Big expense of research and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible development and reduce the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would permit Novartis: A Transformative Deal Case Study Solution to present a big variety of healthier items within a brief time duration with no requirement of considerable research study and advancement expenses. The benefits and drawbacks related to alternative 3 are offered below:


• Saving of big quantity of research and development costs for brand-new item advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social obligation by settlement of the dangerous products with healthy products.


• The acquisition might not prove to alter the image of Novartis: A Transformative Deal Case Study Help as in case of Quake Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Novartis: A Transformative Deal Case Study Analysis is to change all of its hazardous items with healthier products. The replacement of hazardous items with much healthier items would completely change the market position of the business and would require a big number of necessary actions to be taken.


• Modification of market position of Novartis: A Transformative Deal Case Study Help
• Ability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility


• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• Substantial cost of research and development required to construct brand-new healthy products.
• Staff member might withstand over the change in the business design and organisation strategy.
• Number of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, problems dealt with by the business and the existing market situation, Novartis: A Transformative Deal Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of big amount of research and advancement expenses for brand-new item development. Together with it, acquisitions would allow incorporation of brand-new items within two years along with the ability to target large number of customers. Furthermore, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require big quantity of mutual fund. Furthermore, the companies may not be able to lower the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, Novartis: A Transformative Deal Case Study Analysis could prove to be successful in attaining the targets.

This Novartis: A Transformative Deal case study is writen by : David J Collis

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