Amorepacific Case Study Solution

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Amorepacific Case Help

Amorepacific Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand name in convenient snacks, foods and drinks with its existence in about 200 nations. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere places. Furthermore, the company is doing efforts to make item advancement as its brand-new source of competitive benefit.
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The report includes a deep analysis of numerous elements of the social responsibilities of significant companies in the food and drink market in basic, and Case Solution in specific. It also offers an analysis of the growing health and ecological concerns consisting of obesity, heart diseases, ecological devastation etc. in the Western countries and the function of the business in the food and drink market to deal with these problems. The report also provides an examination of the level of sustainability and CSR in the Amorepacific Case Study Help's organisation technique along with the decision of how Case Study Analysis develops value for its customers. The report also provides certain strategic options for business to include the criticism over its social duty with specific recommendations and an application strategy.

Issues Recognition

Case Study Help had actually taken certain crucial steps relating to the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental problems. This is required to take specific strategic actions to alter the market position of its certain famous brand names and present Case Study Solution as a company producing healthy products in the market. In this regard, business and other food and beverage business should utilize their power to shift the customer taste towards much healthier items to get rid of the restraints in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to produced food has extremely affected the health of the customers. All of the data related to the health concerns with the incorporation of made food in the market explain the prevalence of the health concerns related to food system. These problems are indirectly the result of various practices of the food and beverage companies for producing worth for their consumers.

Worth Creation at Amorepacific Case Study Solution

Amorepacific Case Study Solution being a huge business in the food and beverage market, offers high worth to its customers by different means. Case Study Analysis has a competitive advantage in offering its products far and large internationally. The company is provided in about 200 countries with a big number of famous international brand names.

The business develops worth for its consumers by means of offering big number of yummy food items including salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the customer's brain. The Amorepacific Case Study Analysis along with other huge food and beverages business create value for its customers by controling these components in its products. Case Study Solution along with other huge companies is interested in discovering ways to increase the customer worth from its products through exploiting the vulnerability.

In addition to it, the company also produces worth by means of including the healthy point in its products. The company has actually done certain efforts in order to supply healthy items and lower the share of Amorepacific Case Study Analysis in total ecological destruction. Case Study Solution has taken certain steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Analysis products, market and the neighborhood.

All of these methods have been successful at creating worth for the company consumers. These means have also lead to the increased environmental concerns and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business products for developing consumer worth faces high quantity of criticism. These active ingredients are the main cause of certain lethal diseases in human consisting of obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Amorepacific Case Study Solution.

Constructive Function of Significant Food and Beverage Companies in Addressing Social and Ecological Expenses Related To the Industry

Major food and beverage business consisting of Amorepacific Case Study Solution and so on can play a constructive function in resolving social and environmental costs associated with the industry. The eco-friendly costs connected to food and beverage industry consist of the ecological devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a huge danger to the presence of humanity in future.

Major cause of these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage companies must play a constructive role in dealing with these problems to eliminate their growth constraints related to the criticism from the environmental neighborhoods.

The business ought to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are particular social expenses related to the food and drink market which should be attended to by the huge food and drink companies to achieve the market growth and to prevent the criticism from the environmental communities. Social costs associated with the industry consists of the increasing health problems connected to weight problems, heart disease, diabetes and so on. The giant companies could play a positive role in addressing these problems.

The companies might move towards more healthy products by decreasing the quantity of poisonous compounds in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the companies must use more healthy ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to move consumer tastes towards healthy products as they have managed the consumer taste for few decades. In this way the giant food and beverage companies might play an useful role in attending to social and eco-friendly expenses associated with the market.

Examination of Sustainability at Amorepacific Case Study Analysis

There was a prospective shift in the business strategy and objectives at Case Study Solution. The new CEO was focused on buying healthier products for accomplishing sustainable development for the business along with offering healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The company announced specific goals and commitments associated with human sustainability and the ecological sustainability. Amorepacific Case Study Help got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present various much healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand, the products of Quaker Oats included numerous ingredients which were dangerous to health. These harmful ingredients were not advertised which have become the base for criticism over the healthy brands of Amorepacific Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Amorepacific Case Study Help has taken certain sustainability steps for its market places. Among major examples in this regard is the Business's marketing method associated to schools. The company markets only low calories and nutritious drinks choices in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research study and development spending plan and has actually presented an army of health researchers to develop particular healthy products.

Ecological Sustainability

Together with the human sustainability, Amorepacific Case Study Solution has actually taken several steps towards ecological sustainability. The business has devoted to different objectives associated with water, land, product packaging, environment modification and neighborhood. In this regard, the company committed to minimize its product packaging by countless tones to avoid high amount of wastages. The business has actually dedicated to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. business has likewise attempted particular philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the business has taken numerous actions towards human and ecological sustainability. These actions are still not sufficient to achieve the preferred commercial growth and to reduce the criticism over the social responsibility of Case Study Help.


Certain long term strategic options might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would make it possible for the company to accomplish its objective of possible growth and decrease the criticism over the business. Additionally, the options might be assessed on the basis of the time frame that would be taken by an option to be implemented together with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that Amorepacific Case Study Solution could take is to introduce a brand-new line of product associated with healthy food and beverages. The business has currently introduced particular heath related brands, but, the number of these brand names in its portfolio is not potential to lower the criticism and achieve possible growth. The company must present a wide variety of healthier products by utilizing its substantial research study and development expenses. The advantages and disadvantages related to the intro of a healthy line of product in the portfolio are given listed below:


• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big expense of research study and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the prospective growth and reduce the criticism is to acquire the health related companies at a high level. Investment in these kind of companies would enable Amorepacific Case Study Help to introduce a large range of much healthier products within a short time period without any requirement of substantial research study and advancement expenditures. The pros and cons connected to alternative 3 are provided below:


• Saving of big quantity of research study and development costs for brand-new product development.
• Incorporation of new products within 2 years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social obligation by payment of the harmful products with healthy products.


• The acquisition may not prove to change the image of Amorepacific Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• The harmful products in the item portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Amorepacific Case Study Help is to change all of its hazardous items with healthier items. The replacement of harmful items with healthier items would entirely change the market position of the company and would require a large number of needed actions to be taken.


• Modification of market position of Amorepacific Case Study Analysis
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social duty


• Risk of failure of the new items in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• Huge cost of research study and advancement needed to construct brand-new healthy items.
• Worker might withstand over the change in business model and service method.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues faced by the business and the present market scenario, Amorepacific Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of big quantity of research study and advancement expenses for brand-new item development. In addition to it, acquisitions would allow incorporation of new products within 2 years in addition to the capability to target a great deal of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need big amount of investment funds. The companies may not be able to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might show to be successful in achieving the targets.

This Amorepacific case study is writen by : Elie Ofek

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