Chã¢Teau Margaux Launching The Third Wine Case Study Solution

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Chã¢Teau Margaux Launching The Third Wine Case Analysis

Chã¢Teau Margaux Launching The Third Wine Case Study Analysis is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Help is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 countries. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide locations. Furthermore, the business is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of different aspects of the social duties of significant business in the food and beverage market in basic, and Case Analysis in particular. It likewise provides an analysis of the growing health and environmental issues including obesity, heart diseases, environmental devastation and so on in the Western countries and the role of the companies in the food and drink market to attend to these issues. The report likewise offers an examination of the extent of sustainability and CSR in the Chã¢Teau Margaux Launching The Third Wine Case Study Analysis's business strategy in addition to the determination of how Case Study Analysis develops value for its customers. Moreover, the report likewise supplies specific strategic options for Case Solution to include the criticism over its social obligation with particular suggestions and an application strategy.

Problems Identification

Case Study Solution had taken certain crucial actions regarding the ecological impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly concerns. This is needed to take particular tactical actions to change the market position of its particular well-known brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and drink companies need to use their power to shift the customer taste towards much healthier products to remove the restrictions in the development of food industry.

Crucial Analysis

For the few decades, consumer food patterns have been altered significantly. The shift from the use of health food to produced food has actually extremely affected the health of the consumers. Despite of the discovery of modern health techniques, the total health of people in few years have actually been extremely affected. Currently about 1 billion of the people In US are overweight and a minimum of 300 million of them have obesity. Children likewise facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and modern ways to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health problems related to food system. These problems are indirectly the result of various practices of the food and drink companies for creating worth for their consumers.

Value Creation at Chã¢Teau Margaux Launching The Third Wine Case Study Solution

Chã¢Teau Margaux Launching The Third Wine Case Study Analysis being a giant company in the food and beverage industry, provides high value to its consumers by different means. Value creation in the food and beverage industry is done through 2 ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its products far and wide internationally. Its marketing capability makes it able to target a big base of consumers. The company is presented in about 200 nations with a large number of popular worldwide brand names. The everywhere existence of the business items supplies high worth to customers.

Moreover, the business produces worth for its consumers by ways of supplying large number of tasty food consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Chã¢Teau Margaux Launching The Third Wine Case Study Analysis together with other huge food and beverages business create worth for its customers by manipulating these components in its products. Case Study Solution in addition to other giant business is interested in finding methods to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company also creates value by ways of integrating the healthy point in its items. The company has actually done specific efforts in order to supply healthy items and minimize the share of Chã¢Teau Margaux Launching The Third Wine Case Study Help in total ecological destruction. Case Study Solution has taken specific actions associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications associated with Case Study Help items, market and the neighborhood.

All of these means have actually been effective at creating value for the Case Study Solution consumers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Useful Role of Significant Food and Beverage Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Significant food and drink companies consisting of Chã¢Teau Margaux Launching The Third Wine Case Study Help and so on can play a constructive role in resolving social and environmental expenses associated with the market. The ecological expenses associated with food and drink market include the environmental devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big danger to the presence of mankind in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and beverage business. Food and drink business must play a positive function in attending to these concerns to remove their growth restraints related to the criticism from the environmental neighborhoods.

In order to attend to these issues, the business could either minimize their use of nitrogen abundant components or take particular actions to minimize the amount of nitrogen in the general environment. The business need to avoid use of nitrogen fertilizers and must locate the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies could likewise buy reducing greenhouse gas emissions worldwide. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are certain social costs associated with the food and drink market which must be attended to by the giant food and drink business to attain the market development and to prevent the criticism from the ecological communities. Social expenses connected with the market consists of the increasing health concerns related to weight problems, heart disease, diabetes etc. The giant companies could play a constructive role in addressing these concerns.

The business could move towards more healthy items by minimizing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in deadly human diseases. In addition to it, the business should utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The business might also do efforts to shift customer tastes towards healthy items as they have managed the customer taste for couple of decades. In this way the huge food and drink business might play an useful role in attending to social and environmental costs connected to the industry.

Evaluation of Sustainability at Chã¢Teau Margaux Launching The Third Wine Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Help. The new CEO was concentrated on purchasing healthier items for accomplishing sustainable development for the business along with providing healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed certain objectives and commitments associated with human sustainability and the environmental sustainability. Chã¢Teau Margaux Launching The Third Wine Case Study Solution got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats consisted of several ingredients which were dangerous to health. These dangerous components were not marketed which have actually become the base for criticism over the healthy brand names of Chã¢Teau Margaux Launching The Third Wine Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Chã¢Teau Margaux Launching The Third Wine Case Study Solution has actually taken certain sustainability actions for its market locations. One of major examples in this regard is the Company's marketing method associated to schools. The company markets only low calories and nutritious drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and development budget plan and has actually presented an army of health scientists to develop particular healthy items.

Environmental Sustainability

In this regard, the company committed to minimize its packaging by millions of tones to avoid high quantity of wastes. The business has dedicated to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be figured out that the company has actually taken several actions towards human and environmental sustainability. These actions are still not enough to achieve the desired industrial growth and to lower the criticism over the social responsibility of Case Study Solution.

Alternatives

Certain long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would make it possible for the business to accomplish its objective of prospective development and decrease the criticism over the business. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers connected to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Chã¢Teau Margaux Launching The Third Wine Case Study Help might take is to introduce a new item line related to healthy food and beverages. The business must present a large variety of healthier products by using its significant research and advancement expenses.

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the hazardous products with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.
• Big cost of research and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the possible development and reduce the criticism is to get the health associated companies at a high level. Investment in these kind of business would permit Chã¢Teau Margaux Launching The Third Wine Case Study Solution to present a large variety of much healthier items within a brief time duration with no requirement of considerable research and advancement expenditures. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Saving of huge quantity of research and advancement expenses for new product development.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to change the image of Chã¢Teau Margaux Launching The Third Wine Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Chã¢Teau Margaux Launching The Third Wine Case Study Analysis is to change all of its hazardous items with healthier products. The replacement of harmful items with healthier items would entirely alter the market position of the company and would require a large number of necessary actions to be taken.

Pros:

• Modification of market position of Chã¢Teau Margaux Launching The Third Wine Case Study Help
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• Substantial cost of research study and development needed to develop new healthy products.
• Staff member might resist over the modification in the business model and service strategy.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the existing market scenario, Case Study Help is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of substantial quantity of research study and advancement expenses for new product development. Along with it, acquisitions would allow incorporation of new products within two years along with the ability to target big number of consumers.

This Chã¢Teau Margaux Launching The Third Wine case study is writen by : Elie Ofek

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