Cj Eandm Creating A K-Culture In The Us Case Study Solution

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Cj Eandm Creating A K-Culture In The Us Case Solution

Cj Eandm Creating A K-Culture In The Us Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand name in practical snacks, foods and drinks with its presence in about 200 countries.
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The report consists of a deep analysis of numerous elements of the social responsibilities of significant companies in the food and drink industry in basic, and Case Solution in particular. It also offers an analysis of the growing health and environmental concerns consisting of weight problems, heart diseases, environmental destruction etc. in the Western countries and the function of the business in the food and beverage market to attend to these problems. The report likewise offers an assessment of the level of sustainability and CSR in the Cj Eandm Creating A K-Culture In The Us Case Study Solution's service technique in addition to the decision of how Case Study Solution develops value for its customers. Moreover, the report also supplies particular strategic alternatives for Case Solution to include the criticism over its social responsibility with particular suggestions and an implementation strategy.

Problems Recognition

Case Study Analysis had taken specific essential actions regarding the ecological impacts of its items, however, these actions are not enough to end up the criticism over the company's obligation towards social and environmental problems. This is required to take certain tactical actions to alter the market position of its certain famous brands and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and drink companies need to utilize their power to shift the customer taste towards much healthier items to remove the restrictions in the development of food industry.

Critical Analysis

For the few years, customer food patterns have actually been altered dramatically. The shift from using health food to produced food has actually highly impacted the health of the consumers. Despite of the discovery of modern health strategies, the total health of people in few years have been highly impacted. Presently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have obesity. Kids also facing the issue of weight problems. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health strategies and contemporary ways to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market describe the occurrence of the health concerns associated with food system. These problems are indirectly the outcome of different practices of the food and drink business for developing value for their consumers.

Worth Development at Cj Eandm Creating A K-Culture In The Us Case Study Solution

Cj Eandm Creating A K-Culture In The Us Case Study Help being a giant business in the food and drink market, supplies high value to its customers by numerous ways. Value production in the food and drink market is done through two ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its items far and wide internationally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 nations with a a great deal of famous international brands. The everywhere existence of the business items offers high value to customers.

Furthermore, the business creates value for its consumers by means of offering a great deal of delicious food products consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Cj Eandm Creating A K-Culture In The Us Case Study Help in addition to other huge food and drinks business produce worth for its consumers by manipulating these active ingredients in its products. Case Study Help together with other giant business is interested in finding ways to increase the customer value from its products through making use of the vulnerability.

Together with it, the business likewise develops value by methods of including the healthy point in its items. The company has actually done specific efforts in order to provide healthy products and minimize the share of Cj Eandm Creating A K-Culture In The Us Case Study Solution in overall ecological devastation. Case Study Analysis has actually taken particular steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments associated with Case Study Analysis items, market and the neighborhood.

All of these ways have actually achieved success at creating worth for the business customers. However, these ways have also lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for creating customer value faces high amount of criticism. These active ingredients are the primary cause of certain fatal diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health associated problems have raised the criticism for Cj Eandm Creating A K-Culture In The Us Case Study Help.

Constructive Role of Significant Food and Beverage Business in Resolving Social and Ecological Costs Connected With the Industry

Significant food and drink companies consisting of Cj Eandm Creating A K-Culture In The Us Case Study Help etc. can play an useful function in attending to social and environmental expenses associated with the industry. The environmental expenses related to food and drink market consist of the ecological destruction due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which could be a big threat to the existence of mankind in future.

Significant reason for these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink companies. For that reason, food and beverage companies should play an useful role in dealing with these concerns to remove their growth restrictions related to the criticism from the ecological neighborhoods.

The business must prevent use of nitrogen fertilizers and ought to browse out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental costs there are certain social expenses connected with the food and drink market which must be dealt with by the huge food and drink business to achieve the market development and to prevent the criticism from the environmental neighborhoods. Social costs connected with the market consists of the increasing health concerns connected to obesity, cardiovascular disease, diabetes and so on. The giant business could play a positive role in dealing with these problems.

The business could move towards more healthy items by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the companies must use more nutritious ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The business could also do efforts to move consumer tastes towards healthy items as they have controlled the consumer taste for few decades. In this way the huge food and beverage business might play a positive function in dealing with social and eco-friendly expenses associated with the market.

Examination of Sustainability at Cj Eandm Creating A K-Culture In The Us Case Study Solution

There was a potential shift in the business strategy and goals at Case Study Solution. The new CEO was focused on buying much healthier products for accomplishing sustainable growth for the company together with supplying healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quake Oats consisted of numerous ingredients which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Cj Eandm Creating A K-Culture In The Us Case Study Analysis has taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The business markets just low calories and healthy beverages choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has increased its research and advancement spending plan and has actually presented an army of health researchers to design certain healthy items.

Ecological Sustainability

In this regard, the company devoted to lower its product packaging by millions of tones to prevent high quantity of wastages. The company has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be determined that the business has taken several actions towards human and environmental sustainability. These actions are still not adequate to achieve the desired commercial development and to lower the criticism over the social obligation of Case Study Help.


Specific long term strategic options might be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would make it possible for the business to attain its goal of prospective growth and reduce the criticism over the business. Furthermore, the options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and threats connected to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The initial step that Cj Eandm Creating A K-Culture In The Us Case Study Analysis could take is to present a brand-new product line related to healthy food and beverages. Although, the business has actually currently presented certain heath associated brand names, but, the variety of these brands in its portfolio is not potential to decrease the criticism and achieve possible growth. Therefore, the business must introduce a wide variety of much healthier products by utilizing its considerable research and advancement expenditures. The benefits and drawbacks connected to the introduction of a healthy product line in the portfolio are provided below:


• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the healthier items due to the addicting nature of dangerous products.
• The dangerous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Substantial expense of research and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the potential development and reduce the criticism is to acquire the health related companies at a high level. Investment in these type of companies would enable Cj Eandm Creating A K-Culture In The Us Case Study Analysis to present a big range of much healthier products within a brief time period with no requirement of substantial research and advancement expenses. The advantages and disadvantages connected to alternative 3 are provided listed below:


• Conserving of huge quantity of research study and development expenses for new item development.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by settlement of the hazardous items with healthy products.


• The acquisition may not show to alter the image of Cj Eandm Creating A K-Culture In The Us Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of harmful items.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cj Eandm Creating A K-Culture In The Us Case Study Analysis is to change all of its hazardous products with healthier products. This could be a substantial shift in business technique and the business model at company. The replacement of hazardous products with healthier products would completely change the market position of the company and would need a a great deal of required steps to be taken. The pros and cons related to alternative 3 are provided below:


• Change of market position of Cj Eandm Creating A K-Culture In The Us Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social obligation


• Risk of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• Huge expense of research and development needed to construct new healthy products.
• Worker might resist over the change in business design and organisation strategy.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the existing market situation, Cj Eandm Creating A K-Culture In The Us Case Study Help is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial quantity of research and development costs for new item advancement. Along with it, acquisitions would allow incorporation of new products within two years along with the capability to target large number of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need big amount of mutual fund. Furthermore, the companies might not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, business might prove to be effective in accomplishing the targets.

This Cj Eandm Creating A K-Culture In The Us case study is writen by : Elie Ofek

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