Cj Eandm: Kcon Goes Global Case Study Solution

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Cj Eandm: Kcon Goes Global Case Solution

Cj Eandm: Kcon Goes Global Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage market. company is a prominent brand name in hassle-free treats, foods and beverages with its existence in about 200 countries.
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The report includes a deep analysis of different aspects of the social responsibilities of significant companies in the food and beverage industry in basic, and Case Help in particular. It likewise offers an analysis of the growing health and ecological problems including obesity, cardiovascular disease, environmental destruction etc. in the Western nations and the function of the companies in the food and drink market to resolve these concerns. The report likewise provides an evaluation of the level of sustainability and CSR in the Cj Eandm: Kcon Goes Global Case Study Analysis's service technique along with the decision of how Case Study Analysis develops value for its customers. Furthermore, the report also provides certain strategic options for Case Solution to incorporate the criticism over its social obligation with certain recommendations and an implementation strategy.

Issues Recognition

Case Study Solution had taken particular essential actions relating to the ecological effects of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly problems. This is needed to take particular tactical actions to change the market position of its specific popular brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and drink companies should utilize their power to shift the consumer taste towards healthier products to eliminate the constraints in the growth of food market.

Crucial Analysis

For the few years, customer food patterns have been altered drastically. The shift from the use of health food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of modern health strategies, the general health of people in few years have actually been highly affected. Presently about 1 billion of the people In US are overweight and a minimum of 300 million of them have weight problems. Kids also facing the issue of obesity. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health methods and contemporary ways to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data related to the health problems with the incorporation of made food in the market describe the prevalence of the health problems associated with food system. These issues are indirectly the result of various practices of the food and beverage business for developing worth for their consumers.

Value Development at Cj Eandm: Kcon Goes Global Case Study Help

Cj Eandm: Kcon Goes Global Case Study Help being a giant company in the food and drink market, provides high worth to its customers by numerous means. Worth production in the food and drink industry is done through 2 ways i.e. taste and schedule of the item. Case Study Help has a competitive advantage in supplying its products far and wide worldwide. Its marketing capability makes it able to target a large base of consumers. The business exists in about 200 nations with a a great deal of famous worldwide brands. The everywhere existence of the business items provides high worth to customers.

Moreover, the company develops value for its consumers by ways of providing a great deal of yummy food including salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the customer's brain. The Cj Eandm: Kcon Goes Global Case Study Solution along with other giant food and drinks companies create value for its customers by manipulating these components in its items. Case Study Analysis along with other huge business is interested in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the company also develops value by ways of incorporating the healthy point in its products. The business has done certain efforts in order to provide healthy items and lower the share of Cj Eandm: Kcon Goes Global Case Study Solution in total ecological devastation. Case Study Solution has actually taken certain actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and dedications related to Case Study Analysis products, market and the community.

All of these ways have actually been successful at producing value for the Case Study Help consumers. Increasing health associated problems have raised the criticism for Case Study Solution.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Costs Connected With the Market

Undoubtedly, significant food and beverage companies consisting of company, and so on can play an useful function in addressing social and ecological expenses connected with the market. The environmental costs related to food and drink market consist of the ecological destruction due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a huge threat to the presence of humanity in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and drink business should play a constructive role in attending to these problems to remove their growth constraints related to the criticism from the environmental neighborhoods.

In order to deal with these concerns, the companies might either lower their usage of nitrogen abundant ingredients or take particular steps to decrease the amount of nitrogen in the overall environment. The business should avoid usage of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The business might also invest in decreasing greenhouse gas emissions worldwide. For instance, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the ecological expenses there are specific social costs related to the food and beverage industry which need to be dealt with by the huge food and beverage companies to accomplish the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses related to the industry consists of the increasing health concerns connected to obesity, heart problem, diabetes and so on. However, the huge companies might play a constructive function in attending to these problems.

The companies could move towards more healthy items by minimizing the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The business could also do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for couple of years.

Evaluation of Sustainability at Cj Eandm: Kcon Goes Global Case Study Help

There was a prospective shift in the business strategy and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier products for accomplishing sustainable growth for the business together with providing healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quaker Oats consisted of a number of ingredients which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Cj Eandm: Kcon Goes Global Case Study Help has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and healthy beverages options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The business has increased its research study and development budget and has actually presented an army of health researchers to create specific healthy products.

Environmental Sustainability

Together with the human sustainability, Cj Eandm: Kcon Goes Global Case Study Analysis has actually taken numerous actions towards ecological sustainability. The business has committed to various objectives associated with water, land, packaging, environment modification and community. In this regard, the business devoted to reduce its product packaging by countless tones to prevent high amount of wastages. The business has actually dedicated to lower greenhouse gas emissions along with the accomplishment of performance in the energy use. business has likewise attempted specific philanthropic activities including a dedication to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken several steps towards human and ecological sustainability. These actions are still not sufficient to achieve the desired commercial growth and to lower the criticism over the social duty of Case Study Help.


Specific long term tactical options might be obtained for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would enable the business to accomplish its objective of prospective development and decrease the criticism over the company. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and dangers associated with the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first action that Cj Eandm: Kcon Goes Global Case Study Analysis might take is to present a new product line related to healthy food and beverages. The company needs to introduce a broad range of healthier products by utilizing its significant research study and advancement expenses.


• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the dangerous items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The harmful products in the item portfolio may make the incorporation of healthy products fail to decrease criticism.
• Substantial expense of research study and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of business would allow Cj Eandm: Kcon Goes Global Case Study Solution to present a big variety of healthier items within a short time duration with no requirement of considerable research and development expenses. The advantages and disadvantages associated with alternative 3 are offered listed below:


• Conserving of substantial amount of research and development expenses for new product advancement.
• Incorporation of new items within two years.
• Capability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.


• The acquisition may not prove to alter the image of Cj Eandm: Kcon Goes Global Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cj Eandm: Kcon Goes Global Case Study Help is to replace all of its dangerous products with much healthier items. This could be a huge shift in the business method and the business design at company. The replacement of dangerous items with much healthier products would entirely change the marketplace position of the company and would need a a great deal of needed actions to be taken. The benefits and drawbacks connected to alternative 3 are given listed below:


• Change of market position of Cj Eandm: Kcon Goes Global Case Study Analysis
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social obligation


• Threat of failure of the new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful products.
• Huge cost of research study and advancement required to develop new healthy items.
• Staff member might withstand over the modification in business model and business method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, concerns faced by the business and the present industry scenario, Cj Eandm: Kcon Goes Global Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to save of huge amount of research and development costs for new item development. Together with it, acquisitions would enable incorporation of new products within 2 years together with the ability to target a great deal of customers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need big amount of mutual fund. The companies might not be able to decrease the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, Cj Eandm: Kcon Goes Global Case Study Analysis might prove to be successful in accomplishing the targets.

This Cj Eandm: Kcon Goes Global case study is writen by : Elie Ofek

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