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From Niche To Mainstream Commentary For Hbr Case Study Case Analysis

From Niche To Mainstream Commentary For Hbr Case Study Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Help is a leading brand in practical treats, foods and beverages with its existence in about 200 nations. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at far and wide locations. The business is doing efforts to make product development as its brand-new source of competitive advantage.

The report contains a deep analysis of different elements of the social duties of significant companies in the food and drink industry in general, and Case Help in specific. It likewise offers an analysis of the growing health and environmental problems consisting of obesity, cardiovascular disease, ecological destruction and so on in the Western nations and the role of the companies in the food and beverage industry to deal with these concerns. The report likewise offers an evaluation of the degree of sustainability and CSR in the From Niche To Mainstream Commentary For Hbr Case Study Case Study Help's business strategy along with the determination of how Case Study Solution produces value for its consumers. Furthermore, the report also supplies certain strategic alternatives for Case Analysis to incorporate the criticism over its social obligation with specific recommendations and an application strategy.

Issues Identification

The giant food and beverage company was going through a criticism over its obligation towards various social and environmental concerns including; obesity, heart diseases, ecological devastation etc. These criticisms lead, to rethink about the business technique of From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution. The Elie Ofek has actually recognized that the overall society, the way of life of people and the people at whole have actually been altered now. In this scenario with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Analysis should alter its direction towards healthier items. business had actually taken specific essential actions relating to the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. For that reason, the is needed to take particular strategic steps to change the market position of its certain well-known brands and present From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies should utilize their power to move the consumer taste towards much healthier products to eliminate the restraints in the development of food market.

Crucial Analysis

The shift from the use of natural food to made food has highly impacted the health of the consumers. All of the information related to the health concerns with the incorporation of manufactured food in the market describe the frequency of the health concerns related to food system. These problems are indirectly the result of different practices of the food and beverage companies for developing value for their consumers.

Value Creation at From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution

From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution being a huge company in the food and beverage market, supplies high value to its clients by different means. Case Study Analysis has a competitive benefit in supplying its products far and wide globally. The company is provided in about 200 countries with a big number of well-known international brand names.

Furthermore, the company produces worth for its customers by means of providing a great deal of delicious food products including salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution along with other giant food and beverages business develop value for its consumers by manipulating these active ingredients in its items. Case Study Analysis in addition to other giant business is interested in finding methods to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business likewise creates worth by means of incorporating the healthy point in its items. The business has done specific efforts in order to offer healthy products and reduce the share of From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis in total environmental destruction. Case Study Help has taken specific actions connected to the sustainability of people and environment including the 2009 announcement of the ambitious goals and commitments related to Case Study Help items, market and the neighborhood.

All of these means have actually been successful at creating value for the Case Study Analysis customers. Increasing health related concerns have raised the criticism for Case Study Analysis.

Useful Function of Major Food and Drink Companies in Addressing Social and Ecological Costs Related To the Market

Major food and beverage companies consisting of From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis and so on can play a positive role in resolving social and ecological costs associated with the market. The ecological expenses associated with food and beverage industry include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a big hazard to the presence of mankind in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage business. For that reason, food and beverage business must play an useful role in attending to these problems to remove their growth constraints associated with the criticism from the environmental communities.

In order to deal with these issues, the companies could either minimize their use of nitrogen abundant ingredients or take particular actions to reduce the quantity of nitrogen in the overall environment. The companies should avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. Moreover, the business could likewise buy lowering greenhouse gas emissions worldwide. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental costs there are particular social expenses associated with the food and drink market which need to be dealt with by the giant food and drink business to attain the market growth and to avoid the criticism from the ecological communities. Social costs connected with the market includes the increasing health issues related to weight problems, cardiovascular disease, diabetes and so on. The giant business could play a constructive function in attending to these concerns.

The business might move towards more healthy products by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. In addition to it, the companies need to utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase number of calories from their products. The companies could also do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for few decades. In this way the giant food and drink companies might play a positive function in dealing with social and eco-friendly costs associated with the industry.

Examination of Sustainability at From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis

There was a possible shift in the business method and goals at Case Study Solution. The brand-new CEO was focused on buying healthier products for achieving sustainable growth for the company together with providing healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous healthier items in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quake Oats included numerous components which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, From Niche To Mainstream Commentary For Hbr Case Study Case Study Help has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The company has actually increased its research and development budget and has actually presented an army of health researchers to design particular healthy items.

Ecological Sustainability

In addition to the human sustainability, From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution has taken a number of steps towards environmental sustainability. The company has committed to numerous goals related to water, land, product packaging, environment change and neighborhood. In this regard, the business dedicated to lower its product packaging by countless tones to avoid high amount of wastages. The company has dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy use. company has likewise tried specific philanthropic activities consisting of a dedication to provide safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be determined that the company has actually taken a number of actions towards human and ecological sustainability. However these steps are still not enough to accomplish the preferred commercial growth and to minimize the criticism over the social obligation of From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution.

Alternatives

Specific long term tactical options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the option would enable the business to accomplish its objective of potential growth and minimize the criticism over the business. Moreover, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and risks associated with the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The initial step that From Niche To Mainstream Commentary For Hbr Case Study Case Study Help could take is to introduce a new line of product associated with healthy food and beverages. The company has actually currently introduced specific heath associated brand names, however, the number of these brand names in its portfolio is not possible to decrease the criticism and attain potential growth. The business should introduce a broad range of much healthier products by using its considerable research and advancement expenditures. The pros and cons related to the introduction of a healthy product line in the portfolio are given below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the dangerous products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Big cost of research and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the prospective growth and decrease the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of business would enable From Niche To Mainstream Commentary For Hbr Case Study Case Study Solution to present a large variety of much healthier items within a short time period without any requirement of substantial research study and development expenses. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Saving of substantial amount of research study and advancement costs for brand-new item advancement.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy products.

Cons:

• The acquisition may not prove to change the image of From Niche To Mainstream Commentary For Hbr Case Study Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis is to replace all of its dangerous items with much healthier items. The replacement of hazardous products with healthier items would entirely change the market position of the company and would require a big number of needed steps to be taken.

Pros:

• Change of market position of From Niche To Mainstream Commentary For Hbr Case Study Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of harmful items.
• Huge cost of research study and development needed to construct new healthy items.
• Staff member might resist over the modification in business model and company technique.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the current industry scenario, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of substantial amount of research study and advancement expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of customers.

This From Niche To Mainstream Commentary For Hbr Case Study case study is writen by : Elie Ofek

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