From Niche To Mainstream Hbr Case Study Case Study Solution

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From Niche To Mainstream Hbr Case Study Case Solution

From Niche To Mainstream Hbr Case Study Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage market. Case Study Solution is a leading brand name in hassle-free snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the product at everywhere places. The business is doing efforts to make product advancement as its new source of competitive benefit.

The report consists of a deep analysis of numerous aspects of the social duties of significant companies in the food and beverage market in general, and Case Analysis in specific. It also offers an analysis of the growing health and ecological problems consisting of weight problems, heart diseases, ecological destruction etc. in the Western countries and the function of the companies in the food and drink market to attend to these concerns. The report also provides an examination of the degree of sustainability and CSR in the From Niche To Mainstream Hbr Case Study Case Study Help's business strategy along with the determination of how Case Study Analysis develops worth for its customers. The report also offers specific tactical alternatives for company to incorporate the criticism over its social responsibility with particular recommendations and an execution strategy.

Problems Identification

The huge food and drink business was going through a criticism over its responsibility towards various social and environmental concerns including; weight problems, heart diseases, ecological devastation etc. These criticisms lead, to rethink about the corporate technique of From Niche To Mainstream Hbr Case Study Case Study Help. The Elie Ofek has actually realized that the overall society, the way of life of individuals and individuals at whole have actually been changed now. In this circumstance with increasing trends towards much healthier items and the increasing environmental issues, Case Study Solution ought to alter its direction towards healthier products. business had actually taken certain important steps regarding the environmental effects of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental problems. Therefore, the is required to take specific strategic actions to change the market position of its specific well-known brand names and present From Niche To Mainstream Hbr Case Study Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Help and other food and drink companies must use their power to move the consumer taste towards much healthier items to get rid of the restrictions in the development of food industry.

Important Analysis

For the few years, customer food patterns have been changed significantly. The shift from making use of natural food to produced food has extremely impacted the health of the consumers. Despite of the discovery of modern health strategies, the overall health of individuals in couple of decades have been extremely affected. Currently about 1 billion of the people In US are obese and at least 300 countless them have weight problems. Kids likewise facing the issue of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health methods and modern ways to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information connected to the health issues with the incorporation of manufactured food in the market explain the frequency of the health issues associated with food system. These issues are indirectly the result of various practices of the food and beverage business for creating value for their consumers.

Value Development at From Niche To Mainstream Hbr Case Study Case Study Solution

From Niche To Mainstream Hbr Case Study Case Study Solution being a giant company in the food and beverage market, supplies high worth to its customers by different ways. Worth production in the food and drink market is done through 2 ways i.e. taste and availability of the item. Case Study Solution has a competitive advantage in providing its products far and wide internationally. Its marketing capability makes it able to target a large base of consumers. The business is presented in about 200 nations with a large number of famous worldwide brand names. The far and wide existence of the company products supplies high value to customers.

Moreover, the business creates worth for its customers by methods of providing large number of yummy food consisting of salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The From Niche To Mainstream Hbr Case Study Case Study Solution in addition to other huge food and drinks business produce value for its consumers by controling these components in its items. Case Study Solution together with other giant companies has an interest in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company also produces worth by methods of integrating the healthy point in its products. The business has actually done specific efforts in order to offer healthy products and minimize the share of From Niche To Mainstream Hbr Case Study Case Study Solution in total environmental destruction. Case Study Analysis has actually taken certain steps associated with the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and dedications related to Case Study Analysis products, marketplace and the community.

All of these means have actually been successful at producing worth for the business consumers. However, these methods have also cause the increased environmental issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for creating customer worth faces high amount of criticism. These ingredients are the main reason for certain lethal illness in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health related issues have raised the criticism for From Niche To Mainstream Hbr Case Study Case Study Help.

Positive Role of Major Food and Beverage Business in Addressing Social and Ecological Expenses Connected With the Industry

Significant food and drink business including From Niche To Mainstream Hbr Case Study Case Study Help etc. can play a constructive function in addressing social and ecological costs associated with the industry. The ecological expenses related to food and drink industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge hazard to the presence of humankind in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage business ought to play a positive role in resolving these concerns to eliminate their growth constraints related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the companies might either reduce their usage of nitrogen abundant ingredients or take certain steps to lower the amount of nitrogen in the general environment. The business should avoid usage of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. The business could also invest in decreasing greenhouse gas emissions worldwide. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the ecological expenses there are certain social costs related to the food and drink industry which should be addressed by the huge food and drink companies to achieve the industry growth and to avoid the criticism from the ecological neighborhoods. Social costs connected with the industry consists of the increasing health issues connected to weight problems, cardiovascular disease, diabetes and so on. Nevertheless, the giant companies might play a positive role in resolving these problems.

The companies might move towards more healthy products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which could lead to lethal human diseases. In addition to it, the business need to utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies could likewise do efforts to shift customer tastes towards healthy items as they have controlled the consumer taste for couple of decades. In this method the giant food and drink business could play an useful function in resolving social and eco-friendly expenses related to the market.

Evaluation of Sustainability at From Niche To Mainstream Hbr Case Study Case Study Help

There was a potential shift in the corporate strategy and objectives at Case Study Help. The new CEO was focused on buying healthier items for attaining sustainable growth for the business in addition to providing healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quake Oats consisted of a number of active ingredients which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, From Niche To Mainstream Hbr Case Study Case Study Help has taken particular sustainability steps for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy products in its portfolio. The company has actually increased its research study and advancement budget plan and has actually introduced an army of health scientists to create specific healthy items.

Ecological Sustainability

In this regard, the business dedicated to decrease its product packaging by millions of tones to avoid high quantity of wastages. The company has dedicated to decrease greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and ecological sustainability. Nevertheless these actions are still not adequate to accomplish the desired industrial development and to reduce the criticism over the social responsibility of From Niche To Mainstream Hbr Case Study Case Study Analysis.

Alternatives

Certain long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would allow the company to attain its goal of potential growth and lower the criticism over the company. Moreover, the options could be evaluated on the basis of the time frame that would be taken by an option to be carried out together with the expense and risks associated with the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first action that From Niche To Mainstream Hbr Case Study Case Study Analysis might take is to present a new product line related to healthy food and beverages. The business should introduce a large range of healthier products by utilizing its substantial research and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social duty by payment of the dangerous products with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of harmful items.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Big expense of research study and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential growth and decrease the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would enable From Niche To Mainstream Hbr Case Study Case Study Analysis to introduce a large variety of healthier products within a short time duration with no requirement of significant research and development expenditures. The pros and cons related to alternative 3 are given below:

Pros:

• Conserving of big amount of research study and advancement expenses for new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy products.

Cons:

• The acquisition might not show to change the image of From Niche To Mainstream Hbr Case Study Case Study Solution as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for From Niche To Mainstream Hbr Case Study Case Study Help is to replace all of its dangerous products with much healthier products. This might be a substantial shift in business strategy and the business model at business. The replacement of hazardous items with healthier products would totally alter the marketplace position of the company and would require a large number of needed steps to be taken. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Change of market position of From Niche To Mainstream Hbr Case Study Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of dangerous items.
• Substantial cost of research and advancement needed to develop new healthy items.
• Employee may withstand over the change in business model and service strategy.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the existing market circumstance, From Niche To Mainstream Hbr Case Study Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of substantial quantity of research study and development costs for brand-new product development. In addition to it, acquisitions would allow incorporation of brand-new products within 2 years in addition to the ability to target a great deal of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would require substantial quantity of investment funds. Furthermore, the organizations may not have the ability to reduce the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing projects, From Niche To Mainstream Hbr Case Study Case Study Solution might show to be effective in attaining the targets.

This From Niche To Mainstream Hbr Case Study case study is writen by : Elie Ofek

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