Jcpenney Back In Business Case Study Help

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Jcpenney Back In Business Case Help

Jcpenney Back In Business Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage industry. Case Study Help is a prominent brand in convenient treats, foods and beverages with its presence in about 200 nations. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the item at far and wide locations. The company is doing efforts to make item advancement as its new source of competitive advantage.
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The report contains a deep analysis of different aspects of the social obligations of major business in the food and drink market in general, and business in specific. The report also provides an evaluation of the extent of sustainability and CSR in the Jcpenney Back In Business Case Study Help's business method along with the decision of how Case Study Solution develops worth for its customers.

Concerns Recognition

The huge food and beverage business was going through a criticism over its responsibility towards numerous social and eco-friendly issues including; weight problems, heart diseases, environmental devastation and so on. These criticisms lead, to reconsider about the business strategy of Jcpenney Back In Business Case Study Solution. The Elie Ofek has recognized that the general society, the way of life of people and individuals at whole have actually been altered now. In this circumstance with increasing patterns towards healthier items and the increasing ecological issues, Case Study Solution needs to change its direction towards much healthier items. company had actually taken certain crucial actions regarding the environmental impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental problems. For that reason, the is required to take certain strategic steps to alter the market position of its particular well-known brands and present Jcpenney Back In Business Case Study Help as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business must utilize their power to move the consumer taste towards healthier products to get rid of the restraints in the development of food market.

Critical Analysis

For the few decades, consumer food patterns have actually been changed dramatically. The shift from the use of healthy food to made food has extremely affected the health of the customers. Despite of the discovery of contemporary health techniques, the total health of individuals in couple of decades have been extremely affected. Presently about 1 billion of the people In US are obese and a minimum of 300 countless them have obesity. Children likewise facing the issue of weight problems. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health methods and modern-day ways to manage weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of manufactured food in the market explain the prevalence of the health problems associated with food system. These concerns are indirectly the outcome of different practices of the food and beverage companies for creating value for their consumers.

Value Development at Jcpenney Back In Business Case Study Solution

Jcpenney Back In Business Case Study Analysis being a giant business in the food and beverage industry, provides high value to its customers by various means. Value development in the food and drink industry is done through 2 ways i.e. taste and availability of the product. Case Study Solution has a competitive benefit in providing its items everywhere internationally. Its marketing capability makes it able to target a large base of customers. The business is presented in about 200 nations with a large number of well-known global brand names. The everywhere existence of the company items offers high value to consumers.

Furthermore, the company produces worth for its customers by methods of supplying a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Jcpenney Back In Business Case Study Solution along with other giant food and drinks companies produce worth for its consumers by manipulating these components in its items. Case Study Help along with other huge business is interested in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the company likewise creates value by methods of integrating the healthy point in its products. The company has actually done specific efforts in order to provide healthy products and minimize the share of Jcpenney Back In Business Case Study Solution in total ecological destruction. Case Study Help has actually taken specific actions associated with the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and commitments associated with Case Study Solution items, marketplace and the neighborhood.

All of these ways have actually been successful at developing value for the Case Study Analysis consumers. Increasing health related issues have actually raised the criticism for Case Study Solution.

Positive Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Industry

Significant food and drink companies including Jcpenney Back In Business Case Study Solution etc. can play a constructive function in attending to social and environmental costs associated with the market. The environmental costs related to food and beverage market include the ecological devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a huge risk to the existence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. For that reason, food and drink business must play a constructive role in dealing with these issues to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

The companies ought to avoid usage of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the environmental expenses there are specific social expenses associated with the food and beverage industry which must be resolved by the giant food and drink business to achieve the industry development and to avoid the criticism from the ecological communities. Social costs connected with the market includes the increasing health problems associated with weight problems, cardiovascular disease, diabetes and so on. The huge companies might play a positive function in attending to these issues.

The companies could move towards more healthy products by decreasing the quantity of hazardous compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few years.

Examination of Sustainability at Jcpenney Back In Business Case Study Solution

There was a prospective shift in the corporate technique and objectives at Case Study Solution. The brand-new CEO was focused on investing in healthier items for attaining sustainable growth for the business together with supplying much healthier future for the people and the world both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

The business announced specific objectives and dedications related to human sustainability and the ecological sustainability. Jcpenney Back In Business Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to present various much healthier items in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the products of Quaker Oats contained a number of components which were hazardous to health. These hazardous active ingredients were not advertised which have actually become the base for criticism over the healthy brands of Jcpenney Back In Business Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Jcpenney Back In Business Case Study Analysis has taken specific sustainability actions for its market places. One of major examples in this regard is the Business's marketing method related to schools. The business markets just low calories and nutritious beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has increased its research study and advancement budget and has actually presented an army of health researchers to design certain healthy products.

Environmental Sustainability

In this regard, the company dedicated to decrease its packaging by millions of tones to prevent high quantity of wastages. The company has committed to reduce greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it might be determined that the company has taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not adequate to accomplish the wanted commercial growth and to minimize the criticism over the social obligation of Jcpenney Back In Business Case Study Analysis.


Certain long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would enable the company to achieve its goal of possible growth and lower the criticism over the company. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first step that Jcpenney Back In Business Case Study Solution could take is to introduce a new item line related to healthy food and drinks. The company ought to introduce a broad range of much healthier items by using its substantial research study and advancement expenses.


• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social obligation by payment of the dangerous products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial cost of research study and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and reduce the criticism is to get the health related business at a high level. Investment in these type of companies would permit Jcpenney Back In Business Case Study Analysis to introduce a big variety of much healthier items within a brief time duration without any need of significant research and advancement expenses. The pros and cons related to alternative 3 are given listed below:


• Conserving of big amount of research study and advancement costs for brand-new product advancement.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful products with healthy items.


• The acquisition might not prove to change the image of Jcpenney Back In Business Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of harmful products.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Jcpenney Back In Business Case Study Help is to change all of its hazardous products with healthier items. This might be a substantial shift in the business strategy and business design at business. The replacement of hazardous items with much healthier products would completely alter the marketplace position of the business and would need a large number of necessary steps to be taken. The benefits and drawbacks related to alternative 3 are given below:


• Change of market position of Jcpenney Back In Business Case Study Analysis
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility


• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of harmful items.
• Substantial cost of research and development needed to construct brand-new healthy products.
• Worker may resist over the modification in business model and service strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, concerns dealt with by the company and the existing industry circumstance, Jcpenney Back In Business Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to save of substantial amount of research and development costs for new item advancement. In addition to it, acquisitions would enable incorporation of new products within two years along with the ability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need big amount of financial investment funds. The organizations may not be able to reduce the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business could prove to be effective in attaining the targets.

This Jcpenney Back In Business case study is writen by : Elie Ofek

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