Koita Milk Case Study Analysis

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Koita Milk Case Analysis

Koita Milk Case Study Solution is a widely known name of a New York based, world's leading organization in the food and drink market. company is a leading brand in practical treats, foods and drinks with its existence in about 200 countries.
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The report includes a deep analysis of various aspects of the social duties of major companies in the food and beverage market in basic, and company in particular. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Koita Milk Case Study Solution's business method along with the decision of how Case Study Analysis produces value for its customers.

Problems Identification

The huge food and beverage company was going through a criticism over its duty towards different social and environmental issues consisting of; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to reconsider about the business technique of Koita Milk Case Study Solution. The Elie Ofek has understood that the total society, the lifestyle of people and individuals at whole have actually been altered now. In this situation with increasing patterns towards healthier items and the increasing environmental concerns, Case Study Help should alter its direction towards healthier products. Although, Case Study Analysis had actually taken specific essential steps relating to the ecological effects of its items, however, these actions are not enough to end up the criticism over the company's duty towards social and ecological concerns. Therefore, the is required to take certain strategic actions to alter the market position of its particular well-known brands and present Koita Milk Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and drink business need to use their power to move the consumer taste towards much healthier items to eliminate the constraints in the development of food industry.

Important Analysis

For the couple of years, consumer food patterns have been changed considerably. The shift from the use of health food to made food has highly impacted the health of the customers. Despite of the discovery of contemporary health methods, the general health of people in couple of decades have been highly affected. Currently about 1 billion of individuals In US are obese and a minimum of 300 million of them have weight problems. Kids likewise facing the issue of obesity. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and modern ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of made food in the market explain the occurrence of the health problems connected to food system. These issues are indirectly the outcome of numerous practices of the food and drink companies for producing worth for their consumers.

Worth Development at Koita Milk Case Study Help

Koita Milk Case Study Solution being a huge company in the food and drink market, offers high value to its customers by various means. Value creation in the food and drink market is done through two methods i.e. taste and availability of the item. Case Study Solution has a competitive benefit in offering its items far and wide internationally. Its marketing capability makes it able to target a large base of customers. The company exists in about 200 nations with a a great deal of famous worldwide brand names. The far and wide existence of the business products supplies high worth to customers.

Additionally, the company develops worth for its consumers by means of offering a great deal of yummy foodstuff consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Koita Milk Case Study Solution together with other huge food and drinks companies create value for its customers by controling these active ingredients in its products. Case Study Solution along with other giant business is interested in finding methods to increase the consumer worth from its products through exploiting the vulnerability.

In addition to it, the company also produces value by means of incorporating the healthy point in its items. The business has actually done certain efforts in order to offer healthy items and lower the share of Koita Milk Case Study Help in overall ecological destruction. Case Study Analysis has taken specific steps related to the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and commitments related to Case Study Analysis products, market and the neighborhood.

All of these ways have been effective at developing worth for the Case Study Help customers. Increasing health related concerns have raised the criticism for Case Study Help.

Positive Function of Major Food and Drink Companies in Addressing Social and Ecological Costs Related To the Market

Significant food and drink business consisting of Koita Milk Case Study Analysis and so on can play a positive function in dealing with social and environmental expenses associated with the market. The ecological costs connected to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a big threat to the presence of mankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink business. Food and drink business ought to play a positive function in dealing with these concerns to remove their development restraints related to the criticism from the ecological communities.

The business ought to prevent usage of nitrogen fertilizers and should browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly costs there are specific social costs connected with the food and drink market which must be addressed by the huge food and drink companies to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses associated with the market includes the increasing health concerns related to obesity, cardiovascular disease, diabetes etc. The huge companies could play a positive function in attending to these problems.

The business could move towards healthier items by decreasing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human illness. Along with it, the business need to use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business might likewise do efforts to move customer tastes towards healthy products as they have actually managed the customer taste for couple of years. In this way the huge food and beverage companies might play an useful function in resolving social and eco-friendly costs associated with the market.

Examination of Sustainability at Koita Milk Case Study Analysis

There was a potential shift in the corporate strategy and objectives at Case Study Help. The new CEO was focused on investing in much healthier items for achieving sustainable development for the business along with providing much healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The business announced particular goals and dedications associated with human sustainability and the environmental sustainability. Koita Milk Case Study Help got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present different healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats consisted of a number of active ingredients which were hazardous to health. These hazardous ingredients were not marketed which have become the base for criticism over the healthy brand names of Koita Milk Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Koita Milk Case Study Help has actually taken specific sustainability actions for its market places. Among significant examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has increased its research and advancement budget and has presented an army of health researchers to design specific healthy products.

Ecological Sustainability

In this regard, the company dedicated to decrease its product packaging by millions of tones to prevent high amount of wastages. The company has devoted to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it could be identified that the business has taken numerous steps towards human and environmental sustainability. However these steps are still not enough to attain the wanted industrial growth and to reduce the criticism over the social duty of Koita Milk Case Study Solution.


Particular long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would enable the company to achieve its objective of prospective development and reduce the criticism over the company. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and risks associated with the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first action that Koita Milk Case Study Analysis might take is to present a brand-new item line related to healthy food and beverages. The business should present a wide variety of healthier products by utilizing its substantial research and development expenses.


• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Big cost of research study and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the prospective development and minimize the criticism is to acquire the health associated business at a high level. Investment in these kind of business would enable Koita Milk Case Study Solution to introduce a large range of healthier products within a brief time duration with no need of substantial research study and development expenditures. The pros and cons connected to alternative 3 are offered listed below:


• Conserving of substantial quantity of research study and development costs for brand-new product advancement.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation by payment of the hazardous items with healthy items.


• The acquisition may not show to alter the image of Koita Milk Case Study Solution as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Koita Milk Case Study Solution is to replace all of its dangerous items with healthier items. The replacement of dangerous products with healthier products would entirely alter the market position of the company and would need a large number of required actions to be taken.


• Modification of market position of Koita Milk Case Study Help
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social obligation


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• Huge cost of research and development required to build brand-new healthy products.
• Worker might withstand over the change in the business model and service technique.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the business and the existing market scenario, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to conserve of big amount of research study and advancement expenses for new item development. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target large number of consumers.

This Koita Milk case study is writen by : Elie Ofek

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