Koita Milk Case Study Solution

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Koita Milk Case Analysis

Koita Milk Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink market. business is a leading brand in convenient snacks, foods and drinks with its existence in about 200 nations.
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The report contains a deep analysis of different elements of the social obligations of major companies in the food and drink market in basic, and Case Analysis in specific. It also offers an analysis of the growing health and ecological issues consisting of obesity, heart problem, environmental devastation etc. in the Western nations and the function of the business in the food and beverage industry to address these problems. The report also provides an examination of the degree of sustainability and CSR in the Koita Milk Case Study Solution's service strategy along with the determination of how Case Study Help develops value for its consumers. The report also supplies specific tactical options for business to incorporate the criticism over its social duty with certain recommendations and an implementation strategy.

Problems Identification

The giant food and drink company was going through a criticism over its responsibility towards various social and ecological issues including; weight problems, heart diseases, environmental devastation etc. These criticisms lead, to rethink about the corporate technique of Koita Milk Case Study Analysis. The Elie Ofek has actually understood that the total society, the way of life of people and the people at whole have actually been changed now. In this scenario with increasing trends towards healthier items and the increasing ecological concerns, Case Study Help should change its instructions towards healthier products. business had actually taken specific important steps concerning the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly problems. Therefore, the is required to take particular tactical steps to alter the marketplace position of its specific popular brands and present Koita Milk Case Study Help as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies must utilize their power to move the consumer taste towards healthier products to eliminate the restrictions in the growth of food market.

Vital Analysis

The shift from the usage of natural food to manufactured food has highly impacted the health of the consumers. All of the data related to the health concerns with the incorporation of produced food in the market describe the prevalence of the health problems related to food system. These concerns are indirectly the result of various practices of the food and drink companies for developing worth for their customers.

Worth Development at Koita Milk Case Study Help

Koita Milk Case Study Solution being a giant company in the food and drink industry, supplies high worth to its consumers by different means. Worth production in the food and drink industry is done through two ways i.e. taste and availability of the item. Case Study Analysis has a competitive advantage in providing its products everywhere globally. Its marketing capability makes it able to target a large base of customers. The business exists in about 200 countries with a large number of famous international brand names. The everywhere presence of the company products offers high value to consumers.

Moreover, the business produces value for its customers by methods of providing large number of tasty food including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Koita Milk Case Study Help in addition to other huge food and beverages companies produce value for its customers by manipulating these active ingredients in its products. Case Study Help in addition to other huge business is interested in discovering ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the company also creates value by methods of including the healthy point in its items. The business has actually done certain efforts in order to offer healthy products and lower the share of Koita Milk Case Study Solution in overall ecological destruction. Case Study Solution has actually taken specific steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Help products, marketplace and the community.

All of these means have actually been successful at developing value for the Case Study Help consumers. Increasing health associated concerns have raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Companies in Addressing Social and Ecological Expenses Connected With the Market

Major food and drink companies including Koita Milk Case Study Help etc. can play an useful function in resolving social and eco-friendly costs associated with the market. The ecological costs related to food and beverage industry include the ecological destruction due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big threat to the presence of humankind in future.

Major reason for these environmental changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Therefore, food and beverage companies ought to play a constructive role in dealing with these concerns to eliminate their growth restrictions connected to the criticism from the environmental neighborhoods.

In order to address these problems, the companies might either minimize their usage of nitrogen abundant active ingredients or take certain steps to lower the quantity of nitrogen in the overall environment. The business must avoid use of nitrogen fertilizers and ought to locate the items of those farmers that do not use fertilizers for their crop. Additionally, the business might likewise buy decreasing greenhouse gas emissions worldwide. For example, the companies might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the ecological costs there are certain social expenses related to the food and drink market which should be addressed by the huge food and beverage companies to attain the market development and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market includes the increasing health concerns connected to weight problems, heart disease, diabetes and so on. Nevertheless, the huge companies might play a positive role in addressing these problems.

The companies might move towards more healthy items by decreasing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The business could likewise do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for few years.

Assessment of Sustainability at Koita Milk Case Study Help

There was a potential shift in the business technique and objectives at Case Study Solution. The brand-new CEO was concentrated on buying healthier products for accomplishing sustainable development for the business together with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quaker Oats consisted of a number of components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Koita Milk Case Study Solution has taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget and has actually presented an army of health scientists to design certain healthy items.

Environmental Sustainability

In this regard, the business devoted to lower its product packaging by millions of tones to prevent high quantity of wastes. The business has devoted to reduce greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be determined that the business has actually taken numerous actions towards human and environmental sustainability. Nevertheless these steps are still not sufficient to accomplish the desired commercial development and to lower the criticism over the social duty of Koita Milk Case Study Solution.


Specific long term strategic options might be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would allow the company to accomplish its goal of possible growth and lower the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first step that Koita Milk Case Study Solution might take is to present a new item line related to healthy food and drinks. The company ought to present a broad range of healthier products by using its considerable research study and advancement expenses.


• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of harmful items.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Big cost of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the possible growth and reduce the criticism is to acquire the health related companies at a high level. Investment in these type of companies would permit Koita Milk Case Study Help to introduce a big variety of much healthier products within a brief time period without any need of substantial research and development expenditures. The pros and cons connected to alternative 3 are provided listed below:


• Conserving of huge amount of research study and development expenses for brand-new item advancement.
• Incorporation of new products within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the dangerous items with healthy products.


• The acquisition may not prove to alter the image of Koita Milk Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addictive nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Koita Milk Case Study Analysis is to change all of its dangerous items with healthier items. This could be a big shift in the business strategy and business design at company. The replacement of hazardous products with much healthier items would totally alter the marketplace position of the business and would require a large number of needed actions to be taken. The advantages and disadvantages associated with alternative 3 are provided listed below:


• Change of market position of Koita Milk Case Study Solution
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation


• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of dangerous items.
• Big expense of research and development needed to construct brand-new healthy items.
• Staff member may withstand over the change in the business design and company technique.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the company and the current industry circumstance, Koita Milk Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of huge amount of research study and advancement expenses for brand-new item development. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years along with the capability to target a great deal of consumers. Additionally, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would need substantial amount of investment funds. The organizations might not be able to lower the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Koita Milk Case Study Analysis could prove to be effective in accomplishing the targets.

This Koita Milk case study is writen by : Elie Ofek

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