Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Solution

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Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Help

Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help is a widely known name of a New York based, world's leading company in the food and drink industry. company is a leading brand in practical treats, foods and drinks with its existence in about 200 nations.
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The report contains a deep analysis of numerous aspects of the social obligations of significant companies in the food and drink market in general, and Case Solution in specific. It likewise supplies an analysis of the growing health and environmental issues consisting of weight problems, cardiovascular disease, environmental destruction and so on in the Western countries and the function of the business in the food and drink market to attend to these issues. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis's business strategy together with the determination of how Case Study Analysis creates worth for its consumers. The report also offers particular strategic options for company to integrate the criticism over its social duty with specific recommendations and an implementation plan.

Problems Identification

The giant food and drink company was going through a criticism over its duty towards different social and eco-friendly problems including; weight problems, heart problem, environmental destruction etc. These criticisms lead, to rethink about the business method of Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Solution. The Elie Ofek has actually understood that the general society, the way of life of people and individuals at whole have been changed now. In this situation with increasing patterns towards much healthier items and the increasing ecological concerns, Case Study Help ought to alter its instructions towards much healthier items. Although, Case Study Help had actually taken certain vital steps concerning the ecological effects of its products, however, these actions are insufficient to wind up the criticism over the business's duty towards social and eco-friendly problems. The needed to take specific tactical actions to alter the market position of its certain popular brand names and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and drink companies should use their power to move the customer taste towards healthier products to remove the constraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to manufactured food has extremely affected the health of the consumers. All of the data related to the health issues with the incorporation of produced food in the market describe the frequency of the health problems related to food system. These issues are indirectly the result of different practices of the food and beverage business for developing worth for their consumers.

Value Development at Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis

Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis being a huge business in the food and drink market, provides high worth to its consumers by numerous methods. Case Study Analysis has a competitive advantage in offering its items far and broad worldwide. The business is provided in about 200 nations with a large number of popular global brands.

Furthermore, the business develops value for its customers by ways of supplying large number of delicious food consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help in addition to other huge food and drinks companies create worth for its customers by manipulating these ingredients in its products. Case Study Help along with other huge business is interested in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the business likewise creates value by means of incorporating the healthy point in its items. The business has done specific efforts in order to offer healthy products and decrease the share of Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help in general environmental destruction. Case Study Help has actually taken certain actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments related to Case Study Solution products, market and the neighborhood.

All of these ways have been effective at developing worth for the Case Study Help customers. Increasing health associated issues have actually raised the criticism for Case Study Help.

Positive Role of Major Food and Beverage Companies in Addressing Social and Ecological Costs Connected With the Market

Major food and drink companies including Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help and so on can play a positive role in dealing with social and eco-friendly costs associated with the industry. The environmental costs associated with food and beverage market consist of the environmental devastation due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge threat to the presence of humanity in future.

Significant cause of these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. For that reason, food and beverage business ought to play a positive function in resolving these problems to eliminate their development constraints related to the criticism from the environmental communities.

In order to address these concerns, the companies might either decrease their usage of nitrogen abundant components or take particular steps to decrease the quantity of nitrogen in the general environment. The companies should prevent use of nitrogen fertilizers and need to locate the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in lowering greenhouse gas emissions worldwide. For example, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the environmental costs there are specific social expenses related to the food and beverage market which must be attended to by the huge food and beverage companies to achieve the market development and to prevent the criticism from the ecological neighborhoods. Social costs associated with the market consists of the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge companies could play a constructive role in attending to these problems.

The business could move towards more healthy items by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few decades.

Evaluation of Sustainability at Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Solution

There was a prospective shift in the corporate method and goals at Case Study Help. The brand-new CEO was focused on buying much healthier items for achieving sustainable growth for the business in addition to offering much healthier future for individuals and the planet both. Under the new vision, the motto of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The business announced certain goals and commitments connected to human sustainability and the ecological sustainability. Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Solution obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous healthier products in its portfolio. However, despite of being thought about a Case Study Solution's healthy brand name, the items of Quake Oats included a number of active ingredients which were dangerous to health. These harmful active ingredients were not marketed which have ended up being the base for criticism over the healthy brands of Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis has taken specific sustainability steps for its market locations. Among major examples in this regard is the Company's marketing method associated to schools. The business markets only low calories and healthy beverages options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually introduced an army of health scientists to create specific healthy items.

Environmental Sustainability

In addition to the human sustainability, Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis has actually taken several steps towards ecological sustainability. The business has actually dedicated to numerous objectives connected to water, land, packaging, climate change and community. In this regard, the business devoted to minimize its product packaging by countless tones to avoid high quantity of wastes. Additionally, the business has actually devoted to decrease greenhouse gas emissions in addition to the accomplishment of performance in the energy usage. company has actually likewise attempted certain humanitarian activities consisting of a commitment to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and ecological sustainability. These steps are still not sufficient to attain the wanted commercial development and to reduce the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term tactical options might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would enable the business to accomplish its objective of potential growth and reduce the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis could take is to introduce a brand-new product line related to healthy food and beverages. The company has already introduced certain heath associated brands, however, the number of these brand names in its portfolio is not potential to decrease the criticism and attain prospective growth. Therefore, the business should present a large range of healthier items by using its significant research study and development expenses. The advantages and disadvantages connected to the intro of a healthy product line in the portfolio are offered listed below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation by payment of the dangerous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Substantial cost of research and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the prospective growth and lower the criticism is to acquire the health associated companies at a high level. Investment in these type of business would permit Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help to introduce a big range of much healthier items within a short time period without any need of considerable research study and advancement expenses. The advantages and disadvantages connected to alternative 3 are given listed below:

Pros:

• Conserving of huge quantity of research and development expenses for new product advancement.
• Incorporation of new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to change the image of Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis is to replace all of its harmful items with much healthier products. The replacement of harmful items with healthier items would totally change the market position of the company and would require a big number of needed steps to be taken.

Pros:

• Change of market position of Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Analysis
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addictive nature of hazardous products.
• Huge expense of research study and development required to build new healthy products.
• Worker might resist over the change in business design and company method.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the existing industry scenario, Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of substantial amount of research and advancement expenses for brand-new product development. Together with it, acquisitions would allow incorporation of brand-new products within two years together with the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require huge amount of investment funds. The companies may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might show to be effective in accomplishing the targets.

This Mannkind Corporation: Take A Deep Breath This Time Afrezza Will Work case study is writen by : Elie Ofek




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