Nike Football World Cup 2010 (B) Case Study Solution

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Nike Football World Cup 2010 (B) Case Solution

Nike Football World Cup 2010 (B) Case Study Help is a widely known name of a New York based, world's leading company in the food and beverage market. Case Study Help is a prominent brand name in practical snacks, foods and drinks with its existence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the item at everywhere places. Additionally, the company is doing efforts to make product development as its new source of competitive benefit.
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The report consists of a deep analysis of numerous aspects of the social obligations of major business in the food and drink market in general, and company in specific. The report also provides an examination of the extent of sustainability and CSR in the Nike Football World Cup 2010 (B) Case Study Analysis's business method along with the determination of how Case Study Help creates worth for its customers.

Issues Recognition

Case Study Solution had actually taken specific vital steps regarding the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental concerns. This is needed to take certain tactical actions to alter the market position of its particular well-known brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage business should use their power to move the consumer taste towards much healthier products to remove the restrictions in the growth of food market.

Vital Analysis

For the couple of decades, customer food patterns have been changed significantly. The shift from using natural food to manufactured food has actually extremely affected the health of the consumers. Despite of the discovery of modern-day health techniques, the overall health of individuals in couple of years have been highly impacted. Currently about 1 billion of individuals In US are obese and a minimum of 300 million of them have obesity. Kids also facing the issue of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health techniques and modern methods to manage weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of produced food in the market discuss the prevalence of the health issues associated with food system. These issues are indirectly the result of different practices of the food and drink companies for developing value for their customers.

Value Creation at Nike Football World Cup 2010 (B) Case Study Analysis

Nike Football World Cup 2010 (B) Case Study Help being a huge business in the food and drink industry, supplies high worth to its clients by numerous methods. Case Study Help has a competitive advantage in offering its products far and large worldwide. The business is provided in about 200 countries with a big number of popular global brands.

Furthermore, the business creates value for its consumers by means of providing a great deal of tasty food products including salt, fat and sugar, which are the ingredients that are directly connected with the emotional core of the customer's brain. The Nike Football World Cup 2010 (B) Case Study Analysis along with other giant food and drinks business create worth for its consumers by controling these ingredients in its products. Case Study Solution together with other huge business is interested in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise develops value by ways of integrating the healthy point in its products. The business has done specific efforts in order to provide healthy products and reduce the share of Nike Football World Cup 2010 (B) Case Study Analysis in total environmental devastation. Case Study Solution has actually taken certain steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Analysis products, marketplace and the neighborhood.

All of these means have been effective at producing worth for the Case Study Analysis consumers. Increasing health related issues have raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Industry

Certainly, major food and beverage companies consisting of business, etc. can play a positive role in attending to social and eco-friendly expenses connected with the market. The environmental costs associated with food and drink market consist of the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a huge danger to the existence of mankind in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. For that reason, food and drink companies ought to play an useful function in resolving these problems to remove their growth constraints connected to the criticism from the environmental communities.

In order to attend to these issues, the companies might either minimize their usage of nitrogen rich active ingredients or take specific steps to decrease the amount of nitrogen in the total environment. The business should avoid use of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. The business might also invest in minimizing greenhouse gas emissions worldwide. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly expenses there are particular social expenses related to the food and beverage industry which should be resolved by the giant food and beverage business to achieve the industry growth and to avoid the criticism from the environmental neighborhoods. Social expenses associated with the market includes the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. However, the huge companies might play an useful role in dealing with these problems.

The business could move towards more healthy products by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies might also do efforts to shift consumer tastes towards healthy products as they have managed the customer taste for few years.

Examination of Sustainability at Nike Football World Cup 2010 (B) Case Study Help

There was a potential shift in the corporate strategy and goals at Case Study Analysis. The brand-new CEO was focused on buying healthier items for accomplishing sustainable development for the company together with supplying much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce different healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand name, the items of Quake Oats contained several active ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Nike Football World Cup 2010 (B) Case Study Solution has taken certain sustainability steps for its market locations. One of major examples in this regard is the Company's marketing method related to schools. The company markets just low calories and nutritious drinks choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has presented an army of health scientists to create certain healthy items.

Environmental Sustainability

Together with the human sustainability, Nike Football World Cup 2010 (B) Case Study Analysis has actually taken numerous actions towards ecological sustainability. The business has dedicated to different objectives connected to water, land, product packaging, environment change and community. In this regard, the business devoted to decrease its packaging by countless tones to avoid high quantity of wastes. The company has dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. company has likewise tried particular humanitarian activities consisting of a commitment to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken a number of steps towards human and ecological sustainability. Nevertheless these actions are still not sufficient to attain the preferred industrial development and to reduce the criticism over the social obligation of Nike Football World Cup 2010 (B) Case Study Analysis.


Specific long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the alternative would allow the company to accomplish its goal of possible growth and lower the criticism over the business. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks associated with the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Nike Football World Cup 2010 (B) Case Study Solution could take is to present a new item line related to healthy food and drinks. The business must present a large variety of much healthier items by using its considerable research and development expenses.


• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Big cost of research and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the possible growth and decrease the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would permit Nike Football World Cup 2010 (B) Case Study Analysis to present a large range of much healthier items within a brief time duration without any requirement of considerable research and development expenses. The pros and cons associated with alternative 3 are offered below:


• Conserving of substantial quantity of research study and advancement costs for brand-new product development.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by payment of the dangerous products with healthy products.


• The acquisition may not prove to alter the image of Nike Football World Cup 2010 (B) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Nike Football World Cup 2010 (B) Case Study Analysis is to replace all of its dangerous products with healthier items. This might be a substantial shift in the business method and the business model at business. The replacement of hazardous items with much healthier items would totally alter the marketplace position of the company and would need a a great deal of required actions to be taken. The advantages and disadvantages associated with alternative 3 are given listed below:


• Change of market position of Nike Football World Cup 2010 (B) Case Study Help
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility


• Danger of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous products.
• Big cost of research study and development required to construct brand-new healthy products.
• Employee may resist over the change in the business model and organisation strategy.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the present market scenario, Nike Football World Cup 2010 (B) Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of big quantity of research and advancement expenses for new item development. Together with it, acquisitions would enable incorporation of new items within two years together with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require huge quantity of financial investment funds. The organizations may not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, business might show to be successful in attaining the targets.

This Nike Football World Cup 2010 (B) case study is writen by : Elie Ofek

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