Nike Football: World Cup 2010 South Africa Case Study Solution

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Nike Football: World Cup 2010 South Africa Case Analysis

Nike Football: World Cup 2010 South Africa Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand in practical snacks, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of numerous elements of the social obligations of major companies in the food and beverage market in basic, and Case Help in specific. It also supplies an analysis of the growing health and environmental concerns consisting of obesity, cardiovascular disease, ecological destruction and so on in the Western countries and the role of the business in the food and drink industry to deal with these issues. The report also supplies an examination of the extent of sustainability and CSR in the Nike Football: World Cup 2010 South Africa Case Study Analysis's business method together with the decision of how Case Study Solution produces worth for its customers. Furthermore, the report likewise provides specific strategic alternatives for Case Solution to include the criticism over its social obligation with specific suggestions and an execution strategy.

Concerns Recognition

The giant food and beverage business was going through a criticism over its duty towards numerous social and ecological problems including; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to rethink about the corporate strategy of Nike Football: World Cup 2010 South Africa Case Study Solution. The Elie Ofek has understood that the overall society, the lifestyle of individuals and individuals at whole have been altered now. In this scenario with increasing trends towards much healthier items and the increasing environmental issues, Case Study Help needs to change its instructions towards much healthier items. company had actually taken specific vital steps regarding the ecological effects of its products, however, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental problems. For that reason, the is required to take particular tactical steps to alter the market position of its particular famous brands and present Nike Football: World Cup 2010 South Africa Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage business need to use their power to shift the consumer taste towards healthier items to eliminate the restraints in the growth of food market.

Critical Analysis

For the few years, consumer food patterns have actually been altered considerably. The shift from the use of healthy food to produced food has actually extremely impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of people in few decades have actually been extremely affected. Currently about 1 billion of the people In United States are overweight and a minimum of 300 countless them have obesity. Children likewise facing the problem of obesity. The ratios of obesity in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and modern-day ways to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of produced food in the market explain the prevalence of the health concerns connected to food system. These concerns are indirectly the outcome of numerous practices of the food and drink companies for developing value for their consumers.

Value Creation at Nike Football: World Cup 2010 South Africa Case Study Analysis

Nike Football: World Cup 2010 South Africa Case Study Solution being a giant business in the food and beverage market, supplies high worth to its consumers by numerous ways. Worth development in the food and beverage market is done through two ways i.e. taste and availability of the product. Case Study Help has a competitive benefit in supplying its products everywhere globally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 nations with a large number of well-known worldwide brands. The far and wide presence of the business items supplies high worth to consumers.

Additionally, the company develops value for its customers by ways of providing a great deal of yummy foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Nike Football: World Cup 2010 South Africa Case Study Solution together with other huge food and drinks companies create value for its consumers by manipulating these active ingredients in its items. Case Study Solution along with other huge companies has an interest in discovering ways to increase the customer value from its products through making use of the vulnerability.

Along with it, the business likewise creates value by means of integrating the healthy point in its items. The business has actually done particular efforts in order to provide healthy products and lower the share of Nike Football: World Cup 2010 South Africa Case Study Analysis in general environmental destruction. Case Study Solution has actually taken specific actions related to the sustainability of individuals and environment including the 2009 statement of the ambitious goals and dedications related to Case Study Analysis products, market and the neighborhood.

All of these methods have been successful at developing worth for the company customers. These means have also lead to the increased environmental concerns and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for developing consumer worth deals with high quantity of criticism. These ingredients are the primary cause of certain deadly diseases in human including obesity, diabetes, heart problem and so on. Increasing health related issues have actually raised the criticism for Nike Football: World Cup 2010 South Africa Case Study Help.

Useful Role of Significant Food and Drink Companies in Resolving Social and Ecological Costs Related To the Market

Certainly, major food and drink companies including business, and so on can play an useful role in dealing with social and eco-friendly expenses associated with the market. The ecological costs related to food and beverage market consist of the environmental destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a huge risk to the existence of humanity in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink business. Food and beverage companies ought to play a constructive role in attending to these concerns to eliminate their growth restrictions related to the criticism from the environmental communities.

The business should prevent use of nitrogen fertilizers and need to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly expenses there are particular social expenses associated with the food and beverage industry which should be resolved by the giant food and beverage companies to accomplish the market development and to avoid the criticism from the environmental communities. Social costs associated with the industry includes the increasing health issues connected to weight problems, cardiovascular disease, diabetes etc. However, the giant companies could play a positive role in dealing with these problems.

The business could move towards more healthy products by minimizing the quantity of hazardous compounds in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might also do efforts to shift consumer tastes towards healthy products as they have controlled the customer taste for couple of years.

Assessment of Sustainability at Nike Football: World Cup 2010 South Africa Case Study Help

There was a prospective shift in the business method and objectives at Case Study Help. The new CEO was concentrated on purchasing much healthier products for accomplishing sustainable growth for the business together with offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The company revealed particular goals and commitments related to human sustainability and the ecological sustainability. Nike Football: World Cup 2010 South Africa Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats contained a number of ingredients which were dangerous to health. These dangerous components were not promoted which have actually become the base for criticism over the healthy brand names of Nike Football: World Cup 2010 South Africa Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Nike Football: World Cup 2010 South Africa Case Study Help has taken specific sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and healthy beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has increased its research and advancement budget plan and has presented an army of health researchers to develop certain healthy products.

Environmental Sustainability

In addition to the human sustainability, Nike Football: World Cup 2010 South Africa Case Study Solution has taken several actions towards environmental sustainability. The company has devoted to numerous goals connected to water, land, product packaging, environment modification and neighborhood. In this regard, the business devoted to minimize its product packaging by millions of tones to avoid high amount of wastes. The company has dedicated to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage. business has actually also attempted certain philanthropic activities including a dedication to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken a number of steps towards human and environmental sustainability. These actions are still not enough to attain the desired commercial development and to minimize the criticism over the social responsibility of Case Study Analysis.

Alternatives

Certain long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the business to attain its goal of prospective development and lower the criticism over the business. Furthermore, the options could be assessed on the basis of the time frame that would be taken by an option to be executed together with the expense and threats associated with the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Nike Football: World Cup 2010 South Africa Case Study Solution might take is to present a new line of product related to healthy food and drinks. Although, the company has currently introduced specific heath related brand names, but, the number of these brands in its portfolio is not possible to reduce the criticism and achieve possible development. For that reason, the business should introduce a wide variety of healthier products by using its significant research study and advancement expenses. The pros and cons associated with the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of hazardous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to lower criticism.
• Huge expense of research and development needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the potential growth and lower the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of companies would allow Nike Football: World Cup 2010 South Africa Case Study Analysis to present a big range of healthier products within a short time duration with no requirement of considerable research and advancement expenses. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Saving of huge amount of research and advancement costs for new item development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not prove to alter the image of Nike Football: World Cup 2010 South Africa Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of hazardous products.
• The dangerous products in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Nike Football: World Cup 2010 South Africa Case Study Help is to change all of its hazardous products with healthier products. The replacement of hazardous items with much healthier items would totally alter the market position of the business and would require a big number of necessary steps to be taken.

Pros:

• Change of market position of Nike Football: World Cup 2010 South Africa Case Study Solution
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• Big cost of research study and development required to develop brand-new healthy items.
• Worker may withstand over the change in the business model and service technique.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the current market scenario, Nike Football: World Cup 2010 South Africa Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of huge quantity of research study and development expenses for new item development. Together with it, acquisitions would enable incorporation of new products within two years along with the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require substantial amount of investment funds. Furthermore, the organizations may not have the ability to reduce the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, business could show to be effective in accomplishing the targets.

This Nike Football: World Cup 2010 South Africa case study is writen by : Elie Ofek

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