Rks Guitars Case Study Analysis

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Rks Guitars Case Solution

Rks Guitars Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage industry. Case Study Help is a prominent brand name in hassle-free snacks, foods and drinks with its presence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere places. Moreover, the company is doing efforts to make product advancement as its new source of competitive benefit.
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The report includes a deep analysis of various elements of the social responsibilities of significant companies in the food and drink industry in general, and business in specific. The report likewise provides an evaluation of the level of sustainability and CSR in the Rks Guitars Case Study Analysis's business strategy along with the decision of how Case Study Solution produces worth for its customers.

Issues Recognition

The huge food and beverage business was going through a criticism over its responsibility towards different social and eco-friendly issues including; weight problems, heart diseases, environmental devastation and so on. These criticisms lead, to reassess about the business strategy of Rks Guitars Case Study Help. The Elie Ofek has realized that the general society, the way of life of people and individuals at whole have actually been altered now. In this scenario with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Help should alter its instructions towards healthier products. Although, Case Study Solution had taken particular crucial actions regarding the ecological impacts of its products, but, these actions are not enough to wind up the criticism over the business's obligation towards social and environmental problems. The needed to take specific strategic steps to alter the market position of its specific popular brands and present Online Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies should use their power to move the customer taste towards much healthier items to remove the constraints in the growth of food industry.

Crucial Analysis

The shift from the usage of natural food to made food has actually highly affected the health of the customers. All of the information related to the health problems with the incorporation of manufactured food in the market explain the frequency of the health issues related to food system. These issues are indirectly the result of different practices of the food and drink business for producing worth for their consumers.

Value Development at Rks Guitars Case Study Solution

Rks Guitars Case Study Analysis being a huge business in the food and drink industry, provides high value to its clients by numerous methods. Value production in the food and beverage market is done through two ways i.e. taste and schedule of the product. Case Study Analysis has a competitive benefit in supplying its products far and wide globally. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 nations with a a great deal of popular global brand names. The everywhere existence of the business items supplies high value to customers.

The business creates worth for its customers by ways of supplying large number of delicious food items consisting of salt, fat and sugar, which are the components that are directly linked with the psychological core of the customer's brain. The Rks Guitars Case Study Help together with other huge food and drinks business develop worth for its customers by controling these components in its items. Case Study Analysis along with other giant companies is interested in discovering methods to increase the customer value from its products through exploiting the vulnerability.

In addition to it, the company also creates worth by ways of incorporating the healthy point in its products. The business has done certain efforts in order to provide healthy products and decrease the share of Rks Guitars Case Study Solution in general ecological devastation. Case Study Solution has actually taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications related to Case Study Help items, marketplace and the community.

All of these means have actually been successful at creating worth for the Case Study Help consumers. Increasing health related problems have actually raised the criticism for Case Study Solution.

Positive Role of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Associated with the Industry

Undoubtedly, significant food and drink companies consisting of company, and so on can play a positive function in resolving social and ecological costs connected with the industry. The eco-friendly expenses related to food and drink industry consist of the ecological devastation due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge hazard to the presence of mankind in future.

Major cause of these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage companies need to play an useful function in dealing with these concerns to eliminate their development restraints associated with the criticism from the environmental neighborhoods.

The companies need to avoid usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not use fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social costs associated with the food and beverage industry which need to be attended to by the huge food and beverage companies to accomplish the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health problems associated with weight problems, heart problem, diabetes etc. Nevertheless, the huge companies might play an useful role in attending to these issues.

The business might move towards healthier items by reducing the amount of toxic compounds in their processed foods i.e. dioxin, which could lead to fatal human diseases. Along with it, the business must utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to shift customer tastes towards healthy items as they have actually controlled the consumer taste for few years. In this method the giant food and drink companies could play a constructive function in attending to social and environmental costs associated with the market.

Examination of Sustainability at Rks Guitars Case Study Solution

There was a prospective shift in the business technique and goals at Case Study Analysis. The new CEO was concentrated on purchasing healthier items for attaining sustainable growth for the business together with offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced certain objectives and dedications connected to human sustainability and the environmental sustainability. Rks Guitars Case Study Solution acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the items of Quake Oats contained several components which were harmful to health. These harmful active ingredients were not marketed which have actually become the base for criticism over the healthy brands of Rks Guitars Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Rks Guitars Case Study Analysis has actually taken certain sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and healthy drinks choices in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has increased its research study and advancement budget and has actually presented an army of health scientists to create specific healthy items.

Environmental Sustainability

Along with the human sustainability, Rks Guitars Case Study Analysis has taken several actions towards ecological sustainability. The business has devoted to various objectives associated with water, land, product packaging, climate change and community. In this regard, the business devoted to minimize its packaging by countless tones to prevent high amount of wastages. Furthermore, the company has dedicated to minimize greenhouse gas emissions in addition to the achievement of effectiveness in the energy use. business has also tried certain philanthropic activities consisting of a commitment to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and environmental sustainability. However these actions are still not adequate to achieve the preferred commercial growth and to reduce the criticism over the social responsibility of Rks Guitars Case Study Help.


Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the company to accomplish its goal of possible growth and lower the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and risks related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Rks Guitars Case Study Solution could take is to introduce a brand-new line of product associated with healthy food and drinks. Although, the business has currently introduced certain heath associated brands, but, the number of these brands in its portfolio is not prospective to minimize the criticism and attain potential development. The business should introduce a broad variety of healthier products by using its significant research and development expenses. The benefits and drawbacks related to the introduction of a healthy line of product in the portfolio are given below:


• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addicting nature of harmful products.
• The hazardous items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Substantial cost of research and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the prospective growth and minimize the criticism is to obtain the health associated business at a high level. Investment in these kind of business would permit Rks Guitars Case Study Help to present a large variety of much healthier products within a brief time period without any need of considerable research study and development expenditures. The benefits and drawbacks related to alternative 3 are offered below:


• Saving of huge amount of research and advancement costs for brand-new product advancement.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social obligation by settlement of the dangerous items with healthy products.


• The acquisition might not show to alter the image of Rks Guitars Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Rks Guitars Case Study Analysis is to replace all of its harmful products with much healthier items. This could be a substantial shift in the business technique and the business design at company. The replacement of hazardous products with much healthier items would totally alter the market position of the business and would require a large number of needed steps to be taken. The pros and cons connected to alternative 3 are offered listed below:


• Change of market position of Rks Guitars Case Study Solution
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social duty


• Threat of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addicting nature of hazardous items.
• Huge cost of research and advancement required to build brand-new healthy products.
• Employee may resist over the modification in the business design and service method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues faced by the company and the existing industry circumstance, Rks Guitars Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of substantial quantity of research study and development expenses for brand-new product advancement. Along with it, acquisitions would permit incorporation of brand-new products within two years in addition to the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require huge amount of financial investment funds. Furthermore, the companies might not be able to decrease the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing projects, Rks Guitars Case Study Solution might prove to be effective in accomplishing the targets.

This Rks Guitars case study is writen by : Elie Ofek

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