The Brand Management Of Places Case Study Analysis

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The Brand Management Of Places Case Solution

The Brand Management Of Places Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a prominent brand name in practical snacks, foods and beverages with its existence in about 200 nations.

The report contains a deep analysis of numerous elements of the social responsibilities of major business in the food and beverage industry in general, and Case Solution in specific. It also offers an analysis of the growing health and ecological concerns including weight problems, heart problem, ecological devastation and so on in the Western nations and the function of the business in the food and drink market to address these problems. The report also offers an examination of the extent of sustainability and CSR in the The Brand Management Of Places Case Study Solution's service strategy along with the decision of how Case Study Analysis creates value for its customers. Furthermore, the report also supplies particular tactical options for Case Analysis to integrate the criticism over its social responsibility with particular recommendations and an application plan.

Concerns Identification

The giant food and beverage business was going through a criticism over its obligation towards different social and environmental concerns including; weight problems, heart diseases, environmental devastation and so on. These criticisms lead, to reassess about the business method of The Brand Management Of Places Case Study Analysis. The Elie Ofek has actually realized that the general society, the lifestyle of individuals and individuals at whole have been changed now. In this scenario with increasing trends towards much healthier products and the increasing ecological issues, Case Study Help should alter its instructions towards much healthier items. company had actually taken specific vital actions concerning the ecological impacts of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological issues. The required to take specific strategic steps to change the market position of its certain popular brand names and present Online Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and beverage companies should utilize their power to shift the consumer taste towards healthier products to eliminate the restrictions in the development of food industry.

Vital Analysis

For the couple of years, consumer food patterns have been altered considerably. The shift from using health food to manufactured food has extremely impacted the health of the customers. Despite of the discovery of modern health techniques, the general health of people in couple of years have actually been highly affected. Presently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have weight problems. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health strategies and modern methods to manage obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of manufactured food in the market explain the occurrence of the health concerns associated with food system. These concerns are indirectly the result of various practices of the food and drink companies for developing value for their consumers.

Value Development at The Brand Management Of Places Case Study Analysis

The Brand Management Of Places Case Study Solution being a giant business in the food and drink market, supplies high worth to its clients by different means. Worth development in the food and drink industry is done through two ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in providing its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The business exists in about 200 countries with a large number of well-known international brands. The everywhere existence of the company products supplies high worth to customers.

Additionally, the company creates worth for its consumers by ways of providing a great deal of yummy food products including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The The Brand Management Of Places Case Study Analysis along with other huge food and beverages companies produce value for its consumers by manipulating these active ingredients in its products. Case Study Solution together with other huge business has an interest in discovering methods to increase the customer value from its items through exploiting the vulnerability.

Together with it, the business likewise creates worth by methods of integrating the healthy point in its items. The company has done certain efforts in order to provide healthy products and reduce the share of The Brand Management Of Places Case Study Analysis in overall environmental destruction. Case Study Analysis has actually taken specific actions related to the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Help items, market and the neighborhood.

All of these methods have been successful at creating value for the Case Study Solution consumers. Increasing health associated issues have raised the criticism for Case Study Help.

Constructive Function of Major Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Industry

Significant food and drink business including The Brand Management Of Places Case Study Help etc. can play a constructive function in addressing social and ecological expenses associated with the market. The eco-friendly expenses related to food and beverage industry include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge risk to the existence of humanity in future.

Significant cause of these ecological modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies ought to play a positive function in attending to these issues to eliminate their development restraints related to the criticism from the environmental neighborhoods.

The business need to avoid usage of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The business might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are specific social expenses connected with the food and drink market which must be attended to by the huge food and beverage companies to accomplish the industry development and to prevent the criticism from the ecological neighborhoods. Social costs associated with the market includes the increasing health issues connected to obesity, cardiovascular disease, diabetes and so on. Nevertheless, the huge companies could play an useful function in resolving these concerns.

The business could move towards more healthy items by lowering the amount of hazardous compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might also do efforts to shift consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of decades.

Evaluation of Sustainability at The Brand Management Of Places Case Study Analysis

There was a possible shift in the business method and goals at Case Study Solution. The brand-new CEO was focused on investing in healthier items for accomplishing sustainable growth for the business in addition to offering much healthier future for individuals and the planet both. Under the new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quaker Oats contained a number of active ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, The Brand Management Of Places Case Study Analysis has taken certain sustainability steps for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The company has increased its research and development budget and has introduced an army of health researchers to create specific healthy products.

Ecological Sustainability

In this regard, the business devoted to reduce its product packaging by millions of tones to prevent high amount of wastes. The company has dedicated to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be determined that the business has taken numerous steps towards human and environmental sustainability. However these actions are still not enough to accomplish the preferred industrial growth and to lower the criticism over the social obligation of The Brand Management Of Places Case Study Solution.

Alternatives

Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the company to achieve its goal of possible growth and decrease the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and dangers related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The primary step that The Brand Management Of Places Case Study Help could take is to introduce a new product line related to healthy food and beverages. Although, the company has actually currently introduced particular heath associated brands, however, the variety of these brands in its portfolio is not prospective to reduce the criticism and achieve potential development. The business ought to introduce a broad variety of much healthier items by utilizing its substantial research and advancement expenses. The benefits and drawbacks connected to the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by payment of the hazardous products with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Substantial expense of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the potential growth and minimize the criticism is to obtain the health related business at a high level. Financial investment in these type of companies would enable The Brand Management Of Places Case Study Analysis to present a large variety of healthier items within a short time duration with no need of significant research and advancement expenditures. The pros and cons related to alternative 3 are provided listed below:

Pros:

• Saving of substantial quantity of research study and development expenses for brand-new product advancement.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by settlement of the hazardous products with healthy items.

Cons:

• The acquisition might not show to alter the image of The Brand Management Of Places Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Brand Management Of Places Case Study Analysis is to replace all of its hazardous items with healthier items. This might be a big shift in the business strategy and business design at business. The replacement of harmful items with much healthier products would completely change the marketplace position of the company and would need a large number of essential steps to be taken. The pros and cons connected to alternative 3 are offered below:

Pros:

• Change of market position of The Brand Management Of Places Case Study Analysis
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous items.
• Big expense of research study and advancement needed to build brand-new healthy items.
• Staff member may withstand over the change in the business design and organisation technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the current industry circumstance, The Brand Management Of Places Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of huge amount of research study and advancement expenses for brand-new product development. In addition to it, acquisitions would permit incorporation of new items within 2 years in addition to the capability to target large number of customers. Additionally, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the alternative would need substantial quantity of investment funds. Additionally, the organizations may not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company could prove to be successful in accomplishing the targets.

This The Brand Management Of Places case study is writen by : Elie Ofek

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