The Brand Management Of Places Case Study Solution

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The Brand Management Of Places Case Help

The Brand Management Of Places Case Study Analysis is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Analysis is a leading brand in convenient treats, foods and beverages with its presence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the item at far and wide locations. The business is doing efforts to make product development as its new source of competitive advantage.
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The report contains a deep analysis of different aspects of the social obligations of major companies in the food and beverage market in general, and company in particular. The report likewise provides an examination of the extent of sustainability and CSR in the The Brand Management Of Places Case Study Solution's business technique along with the determination of how Case Study Analysis develops worth for its customers.

Problems Recognition

The giant food and drink company was going through a criticism over its duty towards various social and ecological problems including; weight problems, heart diseases, ecological devastation etc. These criticisms lead, to reconsider about the business strategy of The Brand Management Of Places Case Study Solution. The Elie Ofek has actually understood that the general society, the lifestyle of individuals and individuals at whole have been altered now. In this scenario with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Help should change its instructions towards healthier products. company had taken certain vital actions concerning the environmental impacts of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental problems. Therefore, the is required to take specific strategic steps to change the market position of its certain well-known brands and present The Brand Management Of Places Case Study Help as a business producing healthy products in the market. In this regard, Case Study Help and other food and drink business ought to utilize their power to shift the customer taste towards much healthier products to remove the restrictions in the growth of food market.

Vital Analysis

The shift from the use of natural food to made food has highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These problems are indirectly the outcome of different practices of the food and beverage business for producing worth for their customers.

Value Creation at The Brand Management Of Places Case Study Analysis

The Brand Management Of Places Case Study Solution being a giant company in the food and beverage market, offers high value to its customers by numerous methods. Case Study Solution has a competitive advantage in offering its items far and large worldwide. The business is presented in about 200 nations with a large number of popular international brands.

Moreover, the business develops value for its customers by ways of offering large number of tasty foodstuff including salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the consumer's brain. The The Brand Management Of Places Case Study Analysis along with other giant food and drinks business produce value for its customers by manipulating these ingredients in its products. Case Study Solution together with other giant companies has an interest in finding methods to increase the consumer value from its items through making use of the vulnerability.

Together with it, the business likewise creates worth by means of incorporating the healthy point in its items. The company has done specific efforts in order to supply healthy products and decrease the share of The Brand Management Of Places Case Study Solution in overall ecological destruction. Case Study Help has taken certain actions related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Analysis items, market and the neighborhood.

All of these methods have achieved success at producing worth for the company consumers. These ways have likewise lead to the increased ecological issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for developing customer value deals with high amount of criticism. These ingredients are the primary cause of certain lethal diseases in human including obesity, diabetes, heart problem etc. Increasing health associated problems have raised the criticism for The Brand Management Of Places Case Study Help.

Positive Role of Major Food and Drink Companies in Addressing Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink companies including business, etc. can play a positive role in resolving social and environmental expenses associated with the market. The ecological expenses connected to food and beverage industry include the ecological devastation due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a big threat to the existence of humankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Food and beverage business should play an useful role in attending to these issues to eliminate their growth constraints related to the criticism from the environmental communities.

In order to attend to these concerns, the companies might either lower their use of nitrogen rich components or take certain actions to reduce the amount of nitrogen in the total environment. The business should avoid usage of nitrogen fertilizers and ought to seek the items of those farmers that do not utilize fertilizers for their crop. Moreover, the companies could likewise buy reducing greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social costs connected with the food and beverage industry which should be resolved by the huge food and beverage companies to attain the market development and to avoid the criticism from the ecological communities. Social costs associated with the market includes the increasing health problems related to obesity, heart disease, diabetes etc. Nevertheless, the giant business could play a constructive function in resolving these problems.

The business might move towards more healthy items by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could also do efforts to shift consumer tastes towards healthy products as they have controlled the consumer taste for couple of decades.

Assessment of Sustainability at The Brand Management Of Places Case Study Analysis

There was a possible shift in the corporate technique and goals at Case Study Help. The new CEO was concentrated on purchasing healthier items for achieving sustainable growth for the business together with providing healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed particular objectives and dedications associated with human sustainability and the ecological sustainability. The Brand Management Of Places Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats contained several components which were hazardous to health. These dangerous components were not marketed which have actually become the base for criticism over the healthy brand names of The Brand Management Of Places Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, The Brand Management Of Places Case Study Help has taken particular sustainability actions for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The company has increased its research study and development budget plan and has actually introduced an army of health scientists to design particular healthy items.

Ecological Sustainability

In this regard, the company devoted to reduce its product packaging by millions of tones to avoid high amount of wastes. The business has actually devoted to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it might be determined that the company has taken several actions towards human and ecological sustainability. These steps are still not enough to accomplish the preferred industrial growth and to minimize the criticism over the social duty of Case Study Analysis.

Alternatives

Certain long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would enable the company to attain its goal of possible growth and reduce the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that The Brand Management Of Places Case Study Help could take is to introduce a new product line related to healthy food and drinks. Although, the business has currently introduced particular heath related brands, but, the variety of these brand names in its portfolio is not possible to lower the criticism and achieve prospective growth. The company ought to present a large variety of healthier products by utilizing its substantial research and advancement expenditures. The advantages and disadvantages related to the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Substantial cost of research and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the potential development and lower the criticism is to obtain the health associated business at a high level. Financial investment in these kind of companies would enable The Brand Management Of Places Case Study Analysis to present a big variety of healthier products within a brief time duration without any need of considerable research and advancement expenditures. The pros and cons associated with alternative 3 are offered below:

Pros:

• Saving of big quantity of research and development costs for new item development.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy items.

Cons:

• The acquisition might not show to alter the image of The Brand Management Of Places Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Brand Management Of Places Case Study Solution is to change all of its hazardous products with much healthier items. The replacement of harmful items with healthier items would totally alter the market position of the business and would require a large number of essential steps to be taken.

Pros:

• Change of market position of The Brand Management Of Places Case Study Help
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of dangerous products.
• Huge cost of research study and advancement needed to develop brand-new healthy items.
• Staff member may resist over the modification in business model and business strategy.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the company and the current market circumstance, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to save of big quantity of research and development costs for new item development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the ability to target large number of consumers.

This The Brand Management Of Places case study is writen by : Elie Ofek




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