The Clorox Company Leveraging Green For Growth Case Study Help

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The Clorox Company Leveraging Green For Growth Case Solution

The Clorox Company Leveraging Green For Growth Case Study Help is a well-known name of a New york city based, world's leading organization in the food and beverage market. Case Study Solution is a leading brand in convenient treats, foods and beverages with its presence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide places. The business is doing efforts to make product advancement as its brand-new source of competitive advantage.
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The report contains a deep analysis of various elements of the social duties of major business in the food and beverage industry in general, and business in specific. The report likewise offers an evaluation of the degree of sustainability and CSR in the The Clorox Company Leveraging Green For Growth Case Study Solution's company technique along with the determination of how Case Study Analysis creates worth for its customers.

Issues Recognition

The huge food and drink company was going through a criticism over its obligation towards different social and environmental problems including; weight problems, heart problem, environmental devastation and so on. These criticisms lead, to reassess about the business technique of The Clorox Company Leveraging Green For Growth Case Study Solution. The Elie Ofek has actually recognized that the overall society, the way of life of people and the people at whole have actually been altered now. In this situation with increasing trends towards much healthier products and the increasing environmental issues, Case Study Solution needs to alter its direction towards healthier items. company had actually taken particular vital steps relating to the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's obligation towards social and ecological problems. For that reason, the is needed to take particular tactical actions to change the market position of its particular well-known brand names and present The Clorox Company Leveraging Green For Growth Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business should utilize their power to move the customer taste towards healthier products to remove the restraints in the development of food market.

Important Analysis

For the few years, customer food patterns have actually been altered considerably. The shift from the use of health food to manufactured food has actually extremely affected the health of the consumers. Despite of the discovery of modern health strategies, the overall health of people in couple of years have been extremely impacted. Presently about 1 billion of individuals In United States are overweight and a minimum of 300 countless them have obesity. Kids likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and modern ways to control weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market discuss the prevalence of the health issues associated with food system. These issues are indirectly the outcome of different practices of the food and beverage business for developing value for their consumers.

Worth Creation at The Clorox Company Leveraging Green For Growth Case Study Analysis

The Clorox Company Leveraging Green For Growth Case Study Help being a huge business in the food and drink industry, offers high value to its customers by various ways. Value development in the food and beverage industry is done through 2 ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in supplying its items far and wide internationally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 countries with a large number of famous global brands. The far and wide existence of the business products offers high worth to customers.

The company creates worth for its consumers by methods of supplying large number of yummy food products including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the customer's brain. The The Clorox Company Leveraging Green For Growth Case Study Analysis together with other giant food and drinks business develop value for its consumers by manipulating these active ingredients in its products. Case Study Help together with other huge companies has an interest in finding ways to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the company also develops value by methods of incorporating the healthy point in its products. The business has done certain efforts in order to supply healthy products and reduce the share of The Clorox Company Leveraging Green For Growth Case Study Help in overall ecological devastation. Case Study Help has taken certain steps related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Help items, marketplace and the community.

All of these means have succeeded at developing worth for the company customers. Nevertheless, these ways have likewise result in the increased environmental concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company items for creating consumer value deals with high amount of criticism. These active ingredients are the main cause of particular deadly illness in human consisting of weight problems, diabetes, heart diseases etc. Increasing health related concerns have actually raised the criticism for The Clorox Company Leveraging Green For Growth Case Study Solution.

Useful Function of Significant Food and Beverage Business in Addressing Social and Ecological Costs Associated with the Market

Undoubtedly, significant food and beverage companies consisting of business, etc. can play a positive role in dealing with social and eco-friendly expenses associated with the market. The eco-friendly expenses connected to food and drink market consist of the ecological destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge risk to the presence of mankind in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and drink companies. For that reason, food and beverage companies need to play a constructive role in addressing these issues to remove their growth restraints connected to the criticism from the ecological communities.

In order to resolve these problems, the companies might either minimize their use of nitrogen abundant components or take certain steps to minimize the amount of nitrogen in the total environment. The business need to avoid use of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. The companies could also invest in lowering greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the ecological expenses there are specific social expenses associated with the food and drink market which should be resolved by the giant food and drink companies to achieve the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the industry consists of the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. The giant business could play an useful role in dealing with these issues.

The companies might move towards more healthy products by reducing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. Together with it, the companies must utilize more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move consumer tastes towards healthy products as they have actually controlled the consumer taste for few years. In this method the giant food and beverage companies might play a positive function in addressing social and eco-friendly expenses connected to the industry.

Examination of Sustainability at The Clorox Company Leveraging Green For Growth Case Study Solution

There was a prospective shift in the corporate method and goals at Case Study Analysis. The new CEO was focused on investing in healthier items for achieving sustainable growth for the company along with supplying much healthier future for the people and the world both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to present various much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quaker Oats included numerous ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, The Clorox Company Leveraging Green For Growth Case Study Help has actually taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has increased its research and development budget plan and has presented an army of health researchers to create specific healthy products.

Ecological Sustainability

In addition to the human sustainability, The Clorox Company Leveraging Green For Growth Case Study Analysis has taken a number of actions towards ecological sustainability. The company has actually dedicated to various goals connected to water, land, packaging, climate change and neighborhood. In this regard, the business committed to minimize its packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage. business has actually likewise tried particular philanthropic activities consisting of a dedication to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be identified that the business has taken a number of steps towards human and environmental sustainability. These actions are still not adequate to achieve the desired commercial development and to decrease the criticism over the social obligation of Case Study Solution.


Certain long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would enable the company to accomplish its goal of potential development and minimize the criticism over the company. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that The Clorox Company Leveraging Green For Growth Case Study Help could take is to present a brand-new line of product related to healthy food and drinks. Although, the company has actually currently introduced certain heath associated brand names, however, the variety of these brand names in its portfolio is not potential to decrease the criticism and accomplish prospective development. Therefore, the company must present a wide range of healthier products by utilizing its significant research and advancement expenses. The benefits and drawbacks connected to the intro of a healthy product line in the portfolio are offered below:


• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Substantial expense of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the potential development and decrease the criticism is to obtain the health related companies at a high level. Financial investment in these kind of business would allow The Clorox Company Leveraging Green For Growth Case Study Help to present a big variety of much healthier items within a short time duration without any requirement of substantial research and development expenditures. The benefits and drawbacks related to alternative 3 are given below:


• Conserving of substantial amount of research and development costs for new product development.
• Incorporation of new products within 2 years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy items.


• The acquisition might not prove to change the image of The Clorox Company Leveraging Green For Growth Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Clorox Company Leveraging Green For Growth Case Study Analysis is to change all of its hazardous products with healthier items. This could be a big shift in business method and business design at company. The replacement of hazardous products with healthier products would completely alter the market position of the business and would need a large number of required actions to be taken. The pros and cons associated with alternative 3 are offered listed below:


• Change of market position of The Clorox Company Leveraging Green For Growth Case Study Help
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility


• Risk of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addictive nature of dangerous products.
• Substantial cost of research and development needed to construct new healthy items.
• Worker may withstand over the modification in business design and company method.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues faced by the business and the present market situation, The Clorox Company Leveraging Green For Growth Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of big amount of research and advancement costs for brand-new item development. Along with it, acquisitions would permit incorporation of new items within two years in addition to the ability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require big amount of financial investment funds. Additionally, the companies may not have the ability to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, company could show to be effective in attaining the targets.

This The Clorox Company Leveraging Green For Growth case study is writen by : Elie Ofek

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