Crocs (B) Hitting The Skids Case Study Solution

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Crocs (B) Hitting The Skids Case Analysis

Crocs (B) Hitting The Skids Case Study Help is a well-known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Analysis is a leading brand name in convenient snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the product at everywhere places. Moreover, the business is doing efforts to make item development as its brand-new source of competitive advantage.
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The report consists of a deep analysis of different aspects of the social responsibilities of significant business in the food and drink market in basic, and Case Help in specific. It likewise supplies an analysis of the growing health and ecological problems including obesity, heart problem, environmental devastation and so on in the Western nations and the role of the companies in the food and beverage industry to deal with these problems. The report likewise offers an examination of the degree of sustainability and CSR in the Crocs (B) Hitting The Skids Case Study Solution's business method in addition to the decision of how Case Study Analysis produces value for its consumers. Moreover, the report also offers particular tactical options for Case Analysis to include the criticism over its social obligation with certain suggestions and an implementation strategy.

Concerns Identification

The giant food and drink company was going through a criticism over its responsibility towards numerous social and ecological issues including; obesity, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reconsider about the business strategy of Crocs (B) Hitting The Skids Case Study Help. The Hua L Lee has recognized that the general society, the way of life of people and individuals at whole have been changed now. In this situation with increasing trends towards much healthier products and the increasing ecological issues, Case Study Solution must change its direction towards healthier products. business had taken certain vital actions concerning the ecological effects of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental issues. The required to take particular tactical steps to change the market position of its particular popular brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage business must use their power to move the consumer taste towards much healthier items to remove the restrictions in the growth of food industry.

Important Analysis

For the few years, customer food patterns have been changed dramatically. The shift from making use of natural food to manufactured food has highly affected the health of the customers. Despite of the discovery of contemporary health techniques, the overall health of people in couple of years have been highly impacted. Presently about 1 billion of the people In US are obese and a minimum of 300 countless them have obesity. Children also dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health strategies and modern-day methods to control obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of manufactured food in the market describe the prevalence of the health issues associated with food system. These problems are indirectly the result of different practices of the food and beverage companies for developing worth for their customers.

Worth Creation at Crocs (B) Hitting The Skids Case Study Solution

Crocs (B) Hitting The Skids Case Study Analysis being a giant business in the food and beverage market, supplies high value to its consumers by various methods. Case Study Analysis has a competitive benefit in providing its items far and large worldwide. The company is presented in about 200 countries with a large number of famous worldwide brands.

The company creates worth for its customers by ways of offering large number of delicious food items consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Crocs (B) Hitting The Skids Case Study Solution along with other huge food and beverages business develop value for its customers by controling these components in its products. Case Study Analysis in addition to other giant business is interested in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the business likewise develops worth by methods of including the healthy point in its products. The business has actually done particular efforts in order to provide healthy products and decrease the share of Crocs (B) Hitting The Skids Case Study Analysis in overall ecological devastation. Case Study Help has actually taken specific actions associated with the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments related to Case Study Solution products, market and the neighborhood.

All of these ways have actually been effective at producing value for the Case Study Analysis consumers. Increasing health associated problems have raised the criticism for Case Study Solution.

Constructive Function of Significant Food and Beverage Companies in Resolving Social and Ecological Costs Connected With the Market

Undoubtedly, significant food and drink business consisting of business, etc. can play a positive role in addressing social and environmental costs connected with the industry. The eco-friendly costs related to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which might be a big danger to the existence of humankind in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Therefore, food and beverage business should play a positive role in dealing with these problems to eliminate their growth restraints associated with the criticism from the ecological communities.

The business should prevent use of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. The companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly expenses there are certain social expenses associated with the food and drink industry which should be attended to by the huge food and drink business to attain the industry development and to avoid the criticism from the environmental communities. Social expenses associated with the market consists of the increasing health issues related to obesity, heart problem, diabetes etc. However, the giant business might play a constructive function in resolving these concerns.

The business could move towards more healthy products by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in lethal human illness. Along with it, the companies should use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to move consumer tastes towards healthy products as they have managed the customer taste for few years. In this method the giant food and beverage business could play a constructive function in addressing social and environmental expenses associated with the market.

Examination of Sustainability at Crocs (B) Hitting The Skids Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Analysis. The new CEO was focused on buying healthier items for achieving sustainable development for the business together with supplying healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced particular goals and dedications connected to human sustainability and the environmental sustainability. Crocs (B) Hitting The Skids Case Study Analysis got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various healthier items in its portfolio. However, despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats contained several active ingredients which were harmful to health. These harmful components were not marketed which have actually become the base for criticism over the healthy brand names of Crocs (B) Hitting The Skids Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Crocs (B) Hitting The Skids Case Study Solution has taken particular sustainability actions for its market locations. Among significant examples in this regard is the Business's marketing method associated to schools. The company markets only low calories and nutritious beverages choices in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget and has actually introduced an army of health scientists to design certain healthy products.

Ecological Sustainability

Together with the human sustainability, Crocs (B) Hitting The Skids Case Study Analysis has actually taken numerous steps towards environmental sustainability. The company has actually dedicated to different objectives connected to water, land, packaging, climate change and neighborhood. In this regard, the company devoted to lower its packaging by millions of tones to prevent high amount of wastes. Additionally, the company has actually devoted to lower greenhouse gas emissions together with the achievement of effectiveness in the energy usage. business has likewise tried specific humanitarian activities including a dedication to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be determined that the company has actually taken a number of actions towards human and environmental sustainability. These steps are still not adequate to attain the wanted commercial development and to reduce the criticism over the social responsibility of Case Study Solution.


Particular long term tactical options might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the alternative would enable the business to achieve its goal of potential development and reduce the criticism over the business. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be executed together with the expense and risks related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that Crocs (B) Hitting The Skids Case Study Solution might take is to present a new line of product related to healthy food and beverages. The business has actually already introduced particular heath related brands, however, the number of these brand names in its portfolio is not potential to decrease the criticism and attain potential development. The company should introduce a large variety of healthier products by utilizing its substantial research study and advancement expenditures. The pros and cons associated with the introduction of a healthy line of product in the portfolio are offered listed below:


• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Huge expense of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the prospective growth and decrease the criticism is to acquire the health related business at a high level. Investment in these kind of business would allow Crocs (B) Hitting The Skids Case Study Solution to introduce a big variety of healthier items within a short time duration with no need of substantial research and development expenses. The advantages and disadvantages associated with alternative 3 are given below:


• Saving of huge amount of research study and development expenses for brand-new product development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social obligation by compensation of the dangerous products with healthy items.


• The acquisition may not prove to change the image of Crocs (B) Hitting The Skids Case Study Help as in case of Quake Oats.
• Requirement of big amount of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Crocs (B) Hitting The Skids Case Study Help is to replace all of its hazardous items with healthier items. The replacement of hazardous items with healthier products would entirely alter the market position of the business and would require a big number of needed actions to be taken.


• Modification of market position of Crocs (B) Hitting The Skids Case Study Help
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty


• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of dangerous items.
• Big cost of research and development needed to build brand-new healthy items.
• Employee may withstand over the change in the business design and service technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues dealt with by the company and the current industry circumstance, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of substantial quantity of research and advancement costs for new product advancement. Along with it, acquisitions would allow incorporation of new items within two years along with the ability to target big number of consumers.

This Crocs (B) Hitting The Skids case study is writen by : Hua L Lee

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