General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help

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General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Analysis

General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage market. business is a prominent brand name in practical treats, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of different aspects of the social duties of significant companies in the food and beverage market in general, and Case Analysis in particular. It likewise supplies an analysis of the growing health and environmental concerns including weight problems, heart diseases, ecological devastation etc. in the Western countries and the role of the business in the food and beverage market to attend to these concerns. The report likewise offers an examination of the level of sustainability and CSR in the General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help's company technique in addition to the determination of how Case Study Analysis creates worth for its consumers. The report also supplies particular strategic options for company to include the criticism over its social responsibility with certain recommendations and an execution plan.

Problems Recognition

Case Study Help had actually taken certain essential actions relating to the environmental effects of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. This is needed to take particular strategic actions to change the market position of its particular well-known brands and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink companies must utilize their power to shift the customer taste towards healthier products to get rid of the restrictions in the growth of food market.

Critical Analysis

For the couple of years, consumer food patterns have been altered dramatically. The shift from using healthy food to produced food has actually highly impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of people in few decades have actually been highly impacted. Presently about 1 billion of individuals In US are obese and a minimum of 300 million of them have obesity. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern-day ways to manage obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of produced food in the market explain the prevalence of the health issues connected to food system. These problems are indirectly the outcome of various practices of the food and drink business for creating worth for their customers.

Worth Creation at General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution

General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution being a huge company in the food and beverage industry, offers high worth to its clients by different methods. Case Study Analysis has a competitive benefit in supplying its items far and wide globally. The company is provided in about 200 countries with a big number of famous worldwide brand names.

The business develops worth for its customers by methods of providing large number of delicious food products consisting of salt, fat and sugar, which are the components that are directly linked with the psychological core of the consumer's brain. The General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution along with other giant food and drinks companies produce worth for its customers by controling these components in its products. Case Study Analysis together with other huge business is interested in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the business also creates worth by methods of incorporating the healthy point in its products. The business has actually done certain efforts in order to provide healthy items and reduce the share of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution in general environmental destruction. Case Study Help has taken specific steps related to the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and commitments related to Case Study Help items, market and the neighborhood.

All of these methods have achieved success at creating value for the business customers. These means have also lead to the increased ecological issues and the criticism over the business's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business products for creating consumer worth faces high quantity of criticism. These ingredients are the primary cause of specific deadly diseases in human consisting of obesity, diabetes, heart diseases and so on. Increasing health related concerns have actually raised the criticism for General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution.

Positive Function of Significant Food and Drink Companies in Attending To Social and Ecological Costs Related To the Market

Indeed, significant food and drink business including business, and so on can play an useful role in attending to social and environmental expenses related to the market. The environmental costs connected to food and beverage industry consist of the ecological destruction due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge hazard to the existence of humanity in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. For that reason, food and drink business ought to play an useful role in addressing these problems to remove their growth restrictions associated with the criticism from the environmental communities.

In order to attend to these problems, the companies could either decrease their usage of nitrogen rich active ingredients or take certain actions to lower the quantity of nitrogen in the overall environment. The companies need to prevent use of nitrogen fertilizers and need to locate the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies might also purchase reducing greenhouse gas emissions worldwide. For example, the business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

In addition to the eco-friendly costs there are particular social expenses connected with the food and beverage industry which should be resolved by the huge food and beverage companies to accomplish the market growth and to prevent the criticism from the environmental neighborhoods. Social costs connected with the market consists of the increasing health concerns related to weight problems, cardiovascular disease, diabetes and so on. The giant business might play a positive function in addressing these problems.

The companies might move towards more healthy products by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies could likewise do efforts to move consumer tastes towards healthy items as they have managed the consumer taste for couple of decades.

Examination of Sustainability at General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help

There was a possible shift in the business method and objectives at Case Study Solution. The brand-new CEO was focused on buying much healthier products for attaining sustainable development for the company in addition to offering much healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The company announced specific objectives and commitments associated with human sustainability and the environmental sustainability. General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different much healthier items in its portfolio. However, despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats contained a number of components which were harmful to health. These harmful components were not advertised which have actually become the base for criticism over the healthy brand names of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing technique associated to schools. The business markets only low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has actually increased its research study and development budget plan and has presented an army of health scientists to create specific healthy items.

Environmental Sustainability

In this regard, the company dedicated to minimize its product packaging by millions of tones to prevent high amount of wastages. The business has committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy use.

On the basis of above analysis, it could be determined that the company has taken several steps towards human and environmental sustainability. Nevertheless these steps are still not sufficient to achieve the preferred commercial growth and to lower the criticism over the social duty of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would enable the business to accomplish its goal of possible development and decrease the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The primary step that General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis might take is to present a brand-new product line connected to healthy food and beverages. The business has already presented particular heath associated brands, but, the number of these brands in its portfolio is not prospective to minimize the criticism and achieve potential development. The business ought to introduce a large variety of healthier products by using its significant research and development expenditures. The benefits and drawbacks associated with the intro of a healthy line of product in the portfolio are offered below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to minimize criticism.
• Huge expense of research study and development required to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the possible growth and lower the criticism is to acquire the health associated companies at a high level. Financial investment in these kind of business would permit General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help to introduce a large variety of much healthier items within a brief time period with no requirement of considerable research study and development expenditures. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Conserving of substantial quantity of research and development costs for brand-new product advancement.
• Incorporation of brand-new products within two years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy items.

Cons:

• The acquisition may not prove to change the image of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of harmful items.
• The harmful products in the product portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis is to replace all of its hazardous products with much healthier products. The replacement of hazardous items with healthier products would completely change the market position of the company and would need a big number of required steps to be taken.

Pros:

• Change of market position of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• Huge cost of research and advancement required to construct brand-new healthy items.
• Staff member may withstand over the modification in the business model and company method.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present industry scenario, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of huge amount of research and advancement costs for new item development. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target large number of consumers.

This General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration case study is writen by : Hua L Lee

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