Lucent Technologies Global Supply Chain Management Case Study Analysis

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Lucent Technologies Global Supply Chain Management Case Analysis

Lucent Technologies Global Supply Chain Management Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a leading brand in convenient treats, foods and drinks with its existence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at everywhere locations. Moreover, the business is doing efforts to make product development as its new source of competitive advantage.

The report includes a deep analysis of different aspects of the social responsibilities of significant business in the food and drink market in basic, and company in specific. The report likewise provides an evaluation of the extent of sustainability and CSR in the Lucent Technologies Global Supply Chain Management Case Study Solution's organisation strategy along with the decision of how Case Study Analysis produces value for its customers.

Concerns Recognition

The giant food and beverage company was going through a criticism over its obligation towards various social and environmental issues including; obesity, cardiovascular disease, environmental devastation and so on. These criticisms lead, to reassess about the corporate strategy of Lucent Technologies Global Supply Chain Management Case Study Analysis. The Hua L Lee has actually recognized that the total society, the lifestyle of individuals and individuals at whole have been altered now. In this circumstance with increasing patterns towards healthier items and the increasing ecological issues, Case Study Help needs to alter its instructions towards healthier products. Although, Case Study Analysis had taken particular crucial actions relating to the ecological effects of its products, however, these steps are inadequate to end up the criticism over the business's responsibility towards social and eco-friendly problems. The required to take certain strategic steps to alter the market position of its particular well-known brands and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink business need to utilize their power to shift the consumer taste towards much healthier products to remove the restrictions in the development of food market.

Important Analysis

For the couple of years, consumer food patterns have been altered significantly. The shift from making use of natural food to manufactured food has extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in few years have been extremely impacted. Currently about 1 billion of the people In US are overweight and at least 300 million of them have obesity. Children likewise facing the issue of weight problems. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and contemporary ways to control weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market describe the occurrence of the health problems connected to food system. These problems are indirectly the outcome of numerous practices of the food and drink business for developing worth for their consumers.

Worth Production at Lucent Technologies Global Supply Chain Management Case Study Solution

Lucent Technologies Global Supply Chain Management Case Study Help being a giant business in the food and beverage industry, supplies high worth to its customers by various methods. Value development in the food and drink market is done through two methods i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in supplying its items everywhere worldwide. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a a great deal of popular international brand names. The far and wide presence of the company products provides high worth to consumers.

The company develops worth for its consumers by means of supplying big number of tasty food items including salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The Lucent Technologies Global Supply Chain Management Case Study Analysis together with other giant food and beverages business produce worth for its consumers by controling these components in its items. Case Study Solution in addition to other huge business has an interest in discovering ways to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the company likewise develops worth by means of including the healthy point in its products. The business has done particular efforts in order to provide healthy products and reduce the share of Lucent Technologies Global Supply Chain Management Case Study Solution in total ecological devastation. Case Study Solution has taken certain steps associated with the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Solution products, market and the community.

All of these methods have achieved success at creating value for the company consumers. Nevertheless, these ways have likewise result in the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company products for producing consumer worth faces high quantity of criticism. These components are the main cause of certain deadly diseases in human consisting of weight problems, diabetes, heart diseases etc. Increasing health related issues have raised the criticism for Lucent Technologies Global Supply Chain Management Case Study Help.

Useful Role of Major Food and Beverage Business in Attending To Social and Ecological Costs Related To the Industry

Indeed, major food and beverage business including business, etc. can play a constructive role in resolving social and environmental expenses connected with the market. The ecological expenses connected to food and beverage industry include the ecological devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge danger to the existence of mankind in future.

Major reason for these ecological changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage business ought to play a positive role in resolving these concerns to remove their development restraints related to the criticism from the ecological communities.

In order to deal with these problems, the business might either minimize their use of nitrogen abundant components or take particular actions to lower the quantity of nitrogen in the total environment. The business ought to avoid usage of nitrogen fertilizers and need to seek the products of those farmers that do not use fertilizers for their crop. The companies could also invest in reducing greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly costs there are specific social costs associated with the food and drink industry which must be dealt with by the huge food and drink business to attain the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. The giant companies could play an useful function in addressing these problems.

The companies might move towards more healthy products by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human illness. The companies might likewise do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for few decades.

Evaluation of Sustainability at Lucent Technologies Global Supply Chain Management Case Study Help

There was a potential shift in the business strategy and goals at Case Study Help. The new CEO was concentrated on investing in healthier products for accomplishing sustainable development for the business along with offering healthier future for the people and the world both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced certain objectives and commitments associated with human sustainability and the environmental sustainability. Lucent Technologies Global Supply Chain Management Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quaker Oats contained numerous active ingredients which were dangerous to health. These harmful components were not advertised which have actually become the base for criticism over the healthy brands of Lucent Technologies Global Supply Chain Management Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Lucent Technologies Global Supply Chain Management Case Study Help has taken specific sustainability steps for its market places. One of major examples in this regard is the Business's marketing method related to schools. The business markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The company has increased its research and development budget plan and has presented an army of health researchers to design specific healthy products.

Environmental Sustainability

In addition to the human sustainability, Lucent Technologies Global Supply Chain Management Case Study Help has taken numerous actions towards environmental sustainability. The business has actually committed to various goals connected to water, land, product packaging, climate change and community. In this regard, the company dedicated to lower its packaging by millions of tones to prevent high amount of wastes. The company has committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy use. business has also attempted particular philanthropic activities consisting of a dedication to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to accomplish the desired commercial development and to reduce the criticism over the social obligation of Lucent Technologies Global Supply Chain Management Case Study Help.

Alternatives

Specific long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the option would make it possible for the company to accomplish its goal of potential development and lower the criticism over the company. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first action that Lucent Technologies Global Supply Chain Management Case Study Analysis could take is to introduce a new product line related to healthy food and drinks. The business should present a wide variety of much healthier items by utilizing its considerable research and development expenditures.

Pros:

• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social duty by payment of the hazardous items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Big cost of research and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the prospective development and minimize the criticism is to acquire the health related business at a high level. Financial investment in these type of business would permit Lucent Technologies Global Supply Chain Management Case Study Help to introduce a big range of much healthier products within a short time duration with no need of significant research and development expenses. The benefits and drawbacks related to alternative 3 are provided listed below:

Pros:

• Saving of substantial amount of research and development expenses for brand-new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy items.

Cons:

• The acquisition might not show to change the image of Lucent Technologies Global Supply Chain Management Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of harmful items.
• The dangerous items in the item portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Lucent Technologies Global Supply Chain Management Case Study Analysis is to replace all of its dangerous products with healthier products. The replacement of dangerous items with healthier products would entirely alter the market position of the company and would need a large number of required actions to be taken.

Pros:

• Modification of market position of Lucent Technologies Global Supply Chain Management Case Study Analysis
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of harmful items.
• Huge cost of research study and advancement required to build brand-new healthy items.
• Staff member may withstand over the change in the business design and service method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the present market situation, Lucent Technologies Global Supply Chain Management Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of big quantity of research study and development expenses for brand-new product advancement. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years together with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would need huge quantity of financial investment funds. The organizations may not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, Lucent Technologies Global Supply Chain Management Case Study Help might show to be effective in attaining the targets.

This Lucent Technologies Global Supply Chain Management case study is writen by : Hua L Lee

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