Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution

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Tong Yang Cement (B): Demand Forecasting And Globalization Case Solution

Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help is a popular name of a New york city based, world's leading organization in the food and drink industry. Case Study Analysis is a leading brand in practical treats, foods and beverages with its presence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the item at everywhere locations. Furthermore, the company is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report consists of a deep analysis of various elements of the social duties of significant business in the food and beverage industry in basic, and company in particular. The report likewise provides an assessment of the level of sustainability and CSR in the Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help's company method along with the determination of how Case Study Help produces worth for its consumers.

Issues Recognition

Case Study Solution had actually taken specific essential actions concerning the ecological impacts of its items, however, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. This is needed to take specific strategic steps to change the market position of its particular famous brands and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and drink companies ought to utilize their power to move the customer taste towards healthier products to remove the restrictions in the development of food industry.

Critical Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the consumers. All of the information related to the health concerns with the incorporation of made food in the market describe the prevalence of the health problems related to food system. These issues are indirectly the result of various practices of the food and drink companies for producing worth for their consumers.

Value Production at Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution

Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis being a huge company in the food and beverage market, offers high value to its customers by different methods. Case Study Solution has a competitive benefit in supplying its products far and broad globally. The business is provided in about 200 countries with a large number of well-known global brands.

Moreover, the business produces worth for its customers by ways of supplying large number of delicious food products including salt, fat and sugar, which are the components that are directly connected with the emotional core of the consumer's brain. The Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis together with other giant food and beverages companies develop worth for its customers by controling these components in its products. Case Study Help together with other huge business is interested in finding ways to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company likewise produces value by means of incorporating the healthy point in its products. The business has done particular efforts in order to provide healthy items and minimize the share of Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help in general ecological destruction. Case Study Analysis has taken certain steps related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments related to Case Study Solution products, marketplace and the neighborhood.

All of these means have been successful at developing worth for the business customers. However, these methods have likewise cause the increased environmental issues and the criticism over the company's function in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for developing consumer value faces high quantity of criticism. These components are the primary reason for particular lethal diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health related concerns have actually raised the criticism for Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis.

Positive Function of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink business including business, and so on can play a constructive function in attending to social and environmental expenses related to the industry. The eco-friendly expenses connected to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which might be a big risk to the existence of humankind in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. For that reason, food and drink business ought to play a constructive function in dealing with these problems to remove their growth restraints associated with the criticism from the environmental communities.

The companies need to prevent usage of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly expenses there are particular social costs connected with the food and beverage industry which should be dealt with by the huge food and drink companies to attain the market development and to prevent the criticism from the environmental neighborhoods. Social costs associated with the industry consists of the increasing health concerns related to weight problems, cardiovascular disease, diabetes etc. However, the huge business could play a positive function in attending to these issues.

The business might move towards healthier products by reducing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in deadly human diseases. Together with it, the companies should use more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for couple of decades. In this way the huge food and beverage companies might play a positive role in resolving social and eco-friendly expenses related to the industry.

Examination of Sustainability at Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis

There was a possible shift in the business technique and goals at Case Study Solution. The brand-new CEO was focused on buying much healthier products for attaining sustainable development for the business together with offering much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats included a number of active ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help has actually taken specific sustainability actions for its market places. Among significant examples in this regard is the Business's marketing technique associated to schools. The company markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The company has actually increased its research study and development budget plan and has introduced an army of health researchers to create specific healthy items.

Environmental Sustainability

Together with the human sustainability, Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help has actually taken numerous steps towards ecological sustainability. The business has actually devoted to various goals connected to water, land, product packaging, environment modification and neighborhood. In this regard, the business dedicated to minimize its packaging by countless tones to prevent high quantity of wastes. The company has devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use. company has actually also tried particular philanthropic activities including a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has taken several actions towards human and environmental sustainability. Nevertheless these actions are still not adequate to accomplish the preferred commercial development and to minimize the criticism over the social duty of Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would allow the business to accomplish its goal of possible development and lower the criticism over the company. Furthermore, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be carried out in addition to the expense and threats connected to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first action that Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution might take is to introduce a brand-new product line related to healthy food and beverages. The business needs to present a wide range of much healthier products by using its substantial research and development expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social obligation by payment of the dangerous products with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge cost of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the potential growth and minimize the criticism is to get the health associated business at a high level. Financial investment in these kind of companies would allow Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis to introduce a big variety of much healthier items within a brief time period with no requirement of substantial research study and development expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Saving of big quantity of research and advancement expenses for new product advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy products.

Cons:

• The acquisition might not show to alter the image of Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis is to change all of its harmful products with healthier products. This could be a substantial shift in the business technique and the business design at business. The replacement of hazardous items with much healthier products would entirely alter the marketplace position of the business and would require a a great deal of required steps to be taken. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Change of market position of Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Analysis
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• Big cost of research and development required to construct new healthy products.
• Employee might withstand over the modification in the business model and company technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the current industry scenario, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of substantial amount of research and development costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the ability to target big number of consumers.

This Tong Yang Cement (B): Demand Forecasting And Globalization case study is writen by : Hua L Lee

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