Accor Strengthening The Brand With Digital Marketing Case Study Analysis

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Accor Strengthening The Brand With Digital Marketing Case Solution

Accor Strengthening The Brand With Digital Marketing Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink industry. Case Study Help is a prominent brand in hassle-free snacks, foods and drinks with its existence in about 200 countries. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the product at everywhere places. The business is doing efforts to make product advancement as its brand-new source of competitive benefit.

The report consists of a deep analysis of different elements of the social obligations of major business in the food and beverage market in general, and business in specific. The report likewise supplies an assessment of the extent of sustainability and CSR in the Accor Strengthening The Brand With Digital Marketing Case Study Analysis's company technique along with the determination of how Case Study Help develops value for its customers.

Problems Recognition

Case Study Solution had actually taken specific vital actions regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the company's obligation towards social and eco-friendly concerns. This is needed to take certain strategic actions to alter the market position of its particular well-known brands and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and beverage companies ought to use their power to shift the customer taste towards much healthier products to remove the restraints in the development of food industry.

Important Analysis

For the few years, customer food patterns have been altered drastically. The shift from the use of healthy food to manufactured food has highly affected the health of the customers. Despite of the discovery of modern-day health techniques, the total health of individuals in couple of years have been extremely impacted. Currently about 1 billion of individuals In US are obese and a minimum of 300 countless them have weight problems. Children also facing the issue of weight problems. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health techniques and modern-day methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of manufactured food in the market describe the prevalence of the health concerns connected to food system. These concerns are indirectly the result of different practices of the food and beverage business for creating value for their consumers.

Value Development at Accor Strengthening The Brand With Digital Marketing Case Study Help

Accor Strengthening The Brand With Digital Marketing Case Study Help being a giant business in the food and beverage market, offers high worth to its clients by numerous means. Case Study Analysis has a competitive advantage in supplying its items far and broad worldwide. The company is provided in about 200 nations with a large number of famous international brands.

The business creates worth for its consumers by means of providing large number of yummy food items consisting of salt, fat and sugar, which are the components that are straight linked with the emotional core of the customer's brain. The Accor Strengthening The Brand With Digital Marketing Case Study Help along with other huge food and drinks business develop value for its customers by controling these active ingredients in its products. Case Study Solution along with other giant companies is interested in discovering ways to increase the customer value from its products through making use of the vulnerability.

Along with it, the business also creates value by means of including the healthy point in its items. The business has done specific efforts in order to provide healthy items and decrease the share of Accor Strengthening The Brand With Digital Marketing Case Study Analysis in general ecological destruction. Case Study Help has taken specific actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Help items, market and the neighborhood.

All of these means have succeeded at developing value for the business consumers. These means have also lead to the increased ecological issues and the criticism over the company's role in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for creating consumer value deals with high quantity of criticism. These ingredients are the primary cause of particular fatal diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health associated concerns have raised the criticism for Accor Strengthening The Brand With Digital Marketing Case Study Analysis.

Useful Function of Major Food and Drink Business in Attending To Social and Ecological Expenses Related To the Market

Indeed, major food and beverage companies consisting of company, etc. can play a positive role in attending to social and ecological costs related to the industry. The ecological expenses associated with food and drink market include the environmental devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which might be a big threat to the presence of humanity in future.

Major cause of these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage business. Food and drink business ought to play a constructive role in addressing these concerns to eliminate their development restrictions related to the criticism from the ecological neighborhoods.

In order to resolve these problems, the companies might either decrease their use of nitrogen abundant components or take particular steps to reduce the amount of nitrogen in the overall environment. The companies ought to prevent usage of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. The companies could also invest in decreasing greenhouse gas emissions worldwide. The business might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are specific social costs associated with the food and beverage industry which should be dealt with by the huge food and drink business to accomplish the industry development and to prevent the criticism from the ecological communities. Social costs related to the market consists of the increasing health problems connected to obesity, cardiovascular disease, diabetes and so on. The giant business might play an useful role in dealing with these concerns.

The companies might move towards more healthy products by reducing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The companies might likewise do efforts to shift customer tastes towards healthy products as they have actually managed the consumer taste for couple of decades.

Examination of Sustainability at Accor Strengthening The Brand With Digital Marketing Case Study Solution

There was a possible shift in the business technique and objectives at Case Study Analysis. The brand-new CEO was focused on investing in much healthier products for accomplishing sustainable growth for the company in addition to supplying healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the products of Quake Oats included several components which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Accor Strengthening The Brand With Digital Marketing Case Study Analysis has actually taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and nutritious beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually introduced an army of health researchers to develop particular healthy products.

Ecological Sustainability

In addition to the human sustainability, Accor Strengthening The Brand With Digital Marketing Case Study Analysis has taken several actions towards environmental sustainability. The business has actually dedicated to different goals related to water, land, packaging, climate change and neighborhood. In this regard, the company dedicated to lower its packaging by countless tones to avoid high amount of wastages. The business has actually devoted to minimize greenhouse gas emissions along with the accomplishment of performance in the energy use. business has actually also attempted certain humanitarian activities consisting of a dedication to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be identified that the business has actually taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not enough to attain the desired commercial development and to lower the criticism over the social responsibility of Accor Strengthening The Brand With Digital Marketing Case Study Analysis.

Alternatives

Certain long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the option would allow the company to accomplish its objective of prospective growth and minimize the criticism over the company. The alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and threats related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that Accor Strengthening The Brand With Digital Marketing Case Study Solution could take is to introduce a brand-new product line related to healthy food and drinks. The business has actually currently introduced specific heath associated brand names, but, the number of these brands in its portfolio is not potential to minimize the criticism and achieve prospective growth. For that reason, the business needs to introduce a wide range of healthier products by utilizing its significant research and advancement expenditures. The advantages and disadvantages connected to the introduction of a healthy product line in the portfolio are provided listed below:

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by payment of the harmful items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of dangerous items.
• The dangerous products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Huge cost of research and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the prospective growth and reduce the criticism is to obtain the health associated business at a high level. Investment in these kind of companies would permit Accor Strengthening The Brand With Digital Marketing Case Study Analysis to introduce a large variety of healthier items within a short time duration without any need of considerable research and development expenses. The pros and cons associated with alternative 3 are given below:

Pros:

• Conserving of big quantity of research and development costs for brand-new item development.
• Incorporation of new items within 2 years.
• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social duty by payment of the harmful items with healthy products.

Cons:

• The acquisition may not show to change the image of Accor Strengthening The Brand With Digital Marketing Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of harmful products.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Accor Strengthening The Brand With Digital Marketing Case Study Solution is to replace all of its dangerous items with healthier items. The replacement of dangerous products with much healthier products would completely change the market position of the business and would need a large number of needed actions to be taken.

Pros:

• Change of market position of Accor Strengthening The Brand With Digital Marketing Case Study Analysis
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous products.
• Substantial expense of research study and development required to develop brand-new healthy products.
• Staff member may withstand over the modification in business model and business technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the business and the existing industry circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big quantity of research and development costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target large number of customers.

This Accor Strengthening The Brand With Digital Marketing case study is writen by : Jill Avery

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