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Brand Portfolio Strategy And Brand Architecture Case Analysis

Brand Portfolio Strategy And Brand Architecture Case Study Help is a widely known name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand name in convenient snacks, foods and beverages with its presence in about 200 countries.

The report contains a deep analysis of different aspects of the social obligations of major companies in the food and beverage market in general, and Case Analysis in specific. It also provides an analysis of the growing health and ecological issues including weight problems, heart problem, ecological destruction and so on in the Western nations and the function of the companies in the food and beverage market to address these concerns. The report also provides an assessment of the degree of sustainability and CSR in the Brand Portfolio Strategy And Brand Architecture Case Study Help's business technique along with the decision of how Case Study Help develops worth for its consumers. The report likewise provides specific strategic alternatives for company to include the criticism over its social responsibility with particular suggestions and an implementation plan.

Problems Identification

The giant food and drink company was going through a criticism over its responsibility towards numerous social and eco-friendly concerns including; obesity, cardiovascular disease, environmental destruction etc. These criticisms lead, to reassess about the business method of Brand Portfolio Strategy And Brand Architecture Case Study Analysis. The Jill Avery has realized that the general society, the way of life of individuals and the people at whole have actually been altered now. In this situation with increasing trends towards healthier products and the increasing ecological concerns, Case Study Solution should alter its direction towards healthier items. company had actually taken certain vital steps regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. For that reason, the is needed to take particular strategic actions to change the market position of its specific well-known brand names and present Brand Portfolio Strategy And Brand Architecture Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink business must utilize their power to move the consumer taste towards much healthier products to remove the restrictions in the growth of food industry.

Vital Analysis

For the couple of years, customer food patterns have actually been changed significantly. The shift from the use of health food to manufactured food has extremely impacted the health of the customers. Despite of the discovery of modern-day health strategies, the general health of individuals in couple of years have actually been highly impacted. Currently about 1 billion of the people In United States are obese and at least 300 countless them have weight problems. Kids likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health methods and contemporary methods to control weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of manufactured food in the market describe the prevalence of the health problems associated with food system. These issues are indirectly the outcome of different practices of the food and drink business for developing worth for their consumers.

Worth Development at Brand Portfolio Strategy And Brand Architecture Case Study Help

Brand Portfolio Strategy And Brand Architecture Case Study Analysis being a giant business in the food and drink market, provides high worth to its clients by numerous methods. Value creation in the food and beverage industry is done through two ways i.e. taste and accessibility of the item. Case Study Analysis has a competitive advantage in providing its products far and wide globally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 nations with a large number of well-known global brands. The everywhere existence of the company products offers high value to consumers.

The business produces value for its customers by ways of providing large number of yummy food products consisting of salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Brand Portfolio Strategy And Brand Architecture Case Study Help together with other huge food and drinks business develop value for its consumers by manipulating these ingredients in its products. Case Study Analysis along with other giant business has an interest in finding ways to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the business also creates worth by means of integrating the healthy point in its products. The business has actually done certain efforts in order to provide healthy products and minimize the share of Brand Portfolio Strategy And Brand Architecture Case Study Solution in total environmental destruction. Case Study Help has actually taken certain steps related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments related to Case Study Analysis items, market and the community.

All of these methods have actually been successful at producing value for the business consumers. These ways have likewise lead to the increased ecological concerns and the criticism over the business's function in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the company products for developing customer worth deals with high quantity of criticism. These components are the main reason for specific deadly diseases in human including weight problems, diabetes, heart problem etc. Increasing health related issues have raised the criticism for Brand Portfolio Strategy And Brand Architecture Case Study Analysis.

Useful Function of Significant Food and Beverage Companies in Attending To Social and Ecological Costs Connected With the Market

Indeed, major food and beverage companies consisting of company, and so on can play a constructive function in dealing with social and ecological costs related to the industry. The ecological costs associated with food and drink industry include the environmental destruction due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big risk to the presence of humanity in future.

Significant reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and drink companies must play a positive role in resolving these problems to remove their development constraints related to the criticism from the ecological neighborhoods.

The business ought to prevent use of nitrogen fertilizers and need to browse out the products of those farmers that do not use fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the environmental costs there are certain social expenses related to the food and beverage industry which need to be attended to by the giant food and beverage business to accomplish the industry development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the industry includes the increasing health issues related to obesity, heart problem, diabetes etc. However, the huge business could play a constructive function in resolving these concerns.

The companies could move towards more healthy items by reducing the amount of hazardous substances in their processed foods i.e. dioxin, which could result in fatal human illness. The companies could likewise do efforts to move customer tastes towards healthy products as they have controlled the consumer taste for couple of decades.

Assessment of Sustainability at Brand Portfolio Strategy And Brand Architecture Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Analysis. The new CEO was focused on purchasing much healthier products for accomplishing sustainable growth for the company together with providing healthier future for individuals and the world both. Under the brand-new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed specific goals and commitments connected to human sustainability and the ecological sustainability. Brand Portfolio Strategy And Brand Architecture Case Study Solution got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present different much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats consisted of numerous components which were dangerous to health. These harmful active ingredients were not advertised which have become the base for criticism over the healthy brands of Brand Portfolio Strategy And Brand Architecture Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Brand Portfolio Strategy And Brand Architecture Case Study Analysis has actually taken certain sustainability actions for its market places. Among significant examples in this regard is the Company's marketing method associated to schools. The company markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research and advancement budget plan and has actually introduced an army of health researchers to develop specific healthy items.

Ecological Sustainability

Together with the human sustainability, Brand Portfolio Strategy And Brand Architecture Case Study Analysis has taken a number of steps towards environmental sustainability. The company has actually committed to different objectives associated with water, land, product packaging, climate modification and neighborhood. In this regard, the business committed to minimize its product packaging by countless tones to avoid high amount of wastages. The company has actually dedicated to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has also attempted specific humanitarian activities consisting of a commitment to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be figured out that the company has taken several actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to accomplish the desired commercial growth and to reduce the criticism over the social responsibility of Brand Portfolio Strategy And Brand Architecture Case Study Help.

Alternatives

Particular long term tactical options could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the option would enable the company to attain its objective of prospective development and decrease the criticism over the company. Additionally, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Brand Portfolio Strategy And Brand Architecture Case Study Help could take is to present a new line of product connected to healthy food and drinks. Although, the company has actually already presented particular heath associated brand names, but, the number of these brands in its portfolio is not prospective to decrease the criticism and attain potential growth. The business needs to present a large variety of much healthier products by utilizing its substantial research and advancement expenditures. The advantages and disadvantages connected to the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the hazardous items with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of harmful products.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Huge cost of research and development required to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective development and minimize the criticism is to get the health related business at a high level. Financial investment in these type of companies would permit Brand Portfolio Strategy And Brand Architecture Case Study Help to introduce a large range of much healthier items within a brief time duration without any need of considerable research study and development expenses. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Saving of big quantity of research and development costs for brand-new product development.
• Incorporation of new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the harmful products with healthy products.

Cons:

• The acquisition might not prove to change the image of Brand Portfolio Strategy And Brand Architecture Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• The dangerous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Brand Portfolio Strategy And Brand Architecture Case Study Help is to replace all of its dangerous products with healthier products. This could be a substantial shift in the business strategy and business model at business. The replacement of hazardous items with much healthier products would completely change the marketplace position of the company and would need a large number of essential actions to be taken. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Modification of market position of Brand Portfolio Strategy And Brand Architecture Case Study Solution
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• Substantial expense of research study and advancement needed to develop brand-new healthy items.
• Staff member may resist over the change in business design and business technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the current market circumstance, Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to conserve of substantial amount of research study and development costs for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target large number of customers.

This Brand Portfolio Strategy And Brand Architecture case study is writen by : Jill Avery

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