Executive Summary of Brand Positioning Case Study Solution

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Executive Summary of Brand Positioning Case Solution

The reports deals with the problem of effective IT investing on facilities of the business such as incompatible, unsuited and glitch-prone reservation system that has not been handling 45000 calls per day in an effective way. It is recommended that the company ought to utilize the IT spending on facilities, in order to improve the appointment system. The company ought to assign an adequate quantity of spending plan on enhancing client commitment, boosting profit and optimizing the market share, which can be done by allowing the representatives to utilize the web allowed booking system as well as book more customized holidays for customers.

In present days, the whole sensing unit market in the United States is shifting towards providing less expensive items, which are less in costs, and the business are likewise supplying the multi functions sensor system to the consumers. There is a requirement to make key choices relating to the number of different activities and operations that what products and services require to be presented and made in the near future and what items and services need to be ceased in order to increase the general business's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation service is lying in the low supply chain effectiveness and low market efficiency as it is providing the unfavorable 1 percent return on invested capital (ROIC), so, it will be a much better decision to stop this product from its product line or to re-evaluate it by determining the various opportunities for enhancing the performance associated with the factory automation company.