Eileen Fisher Repositioning The Brand Case Study Solution

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Eileen Fisher Repositioning The Brand Case Solution

Eileen Fisher Repositioning The Brand Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink market. Case Study Help is a leading brand in hassle-free snacks, foods and drinks with its presence in about 200 countries. Major brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the product at everywhere places. Moreover, the business is doing efforts to make product advancement as its new source of competitive advantage.

The report contains a deep analysis of various elements of the social responsibilities of significant companies in the food and beverage industry in general, and Case Help in specific. It likewise supplies an analysis of the growing health and environmental concerns including weight problems, cardiovascular disease, environmental devastation and so on in the Western nations and the role of the companies in the food and beverage market to deal with these issues. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Eileen Fisher Repositioning The Brand Case Study Solution's organisation method along with the determination of how Case Study Solution produces worth for its customers. Furthermore, the report likewise offers particular strategic options for Case Solution to include the criticism over its social duty with certain recommendations and an execution strategy.

Problems Recognition

The giant food and drink business was going through a criticism over its duty towards numerous social and eco-friendly concerns consisting of; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to rethink about the business strategy of Eileen Fisher Repositioning The Brand Case Study Help. The Jill Avery has actually recognized that the general society, the lifestyle of people and individuals at whole have actually been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Help ought to change its instructions towards healthier products. company had taken specific essential actions relating to the environmental effects of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. The required to take certain tactical actions to alter the market position of its particular famous brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage business need to utilize their power to move the customer taste towards much healthier items to eliminate the restraints in the development of food market.

Critical Analysis

For the few years, customer food patterns have actually been altered significantly. The shift from the use of natural food to made food has actually extremely affected the health of the consumers. Despite of the discovery of contemporary health strategies, the total health of people in few years have actually been extremely affected. Currently about 1 billion of individuals In US are obese and a minimum of 300 million of them have obesity. Kids likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and modern ways to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health issues with the incorporation of produced food in the market discuss the prevalence of the health issues connected to food system. These problems are indirectly the outcome of various practices of the food and drink business for producing worth for their consumers.

Value Production at Eileen Fisher Repositioning The Brand Case Study Solution

Eileen Fisher Repositioning The Brand Case Study Help being a giant company in the food and beverage industry, provides high value to its clients by different ways. Worth development in the food and drink industry is done through two ways i.e. taste and accessibility of the product. Case Study Solution has a competitive benefit in providing its items far and wide globally. Its marketing capability makes it able to target a large base of consumers. The business is presented in about 200 countries with a a great deal of well-known international brand names. The far and wide presence of the company products supplies high value to customers.

Additionally, the company creates value for its consumers by means of providing a great deal of tasty food including salt, fat and sugar, which are the components that are straight connected with the psychological core of the customer's brain. The Eileen Fisher Repositioning The Brand Case Study Analysis in addition to other giant food and drinks business develop value for its consumers by controling these active ingredients in its products. Case Study Analysis along with other giant business is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

Together with it, the company likewise creates worth by means of integrating the healthy point in its products. The company has done particular efforts in order to provide healthy items and minimize the share of Eileen Fisher Repositioning The Brand Case Study Solution in overall ecological devastation. Case Study Analysis has actually taken certain steps associated with the sustainability of people and environment including the 2009 announcement of the ambitious goals and commitments connected to Case Study Solution products, marketplace and the neighborhood.

All of these ways have succeeded at creating value for the business customers. These means have also lead to the increased ecological issues and the criticism over the business's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company items for producing customer worth faces high amount of criticism. These ingredients are the primary cause of specific lethal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health related concerns have raised the criticism for Eileen Fisher Repositioning The Brand Case Study Analysis.

Positive Role of Significant Food and Drink Business in Attending To Social and Ecological Costs Connected With the Market

Indeed, major food and beverage companies including company, etc. can play a constructive role in addressing social and eco-friendly expenses associated with the market. The eco-friendly expenses associated with food and beverage industry include the ecological destruction due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a huge hazard to the existence of mankind in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. For that reason, food and drink companies ought to play a positive role in attending to these issues to remove their growth constraints related to the criticism from the environmental neighborhoods.

In order to attend to these problems, the business could either reduce their usage of nitrogen rich active ingredients or take particular actions to reduce the quantity of nitrogen in the overall environment. The business need to prevent usage of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The business could likewise invest in decreasing greenhouse gas emissions worldwide. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly costs there are particular social costs connected with the food and beverage market which must be dealt with by the huge food and drink business to accomplish the industry development and to avoid the criticism from the environmental communities. Social costs related to the industry consists of the increasing health issues associated with obesity, cardiovascular disease, diabetes and so on. The huge companies might play a constructive function in resolving these concerns.

The business could move towards more healthy products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to lethal human diseases. Together with it, the companies must use more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for couple of decades. In this method the huge food and drink business could play a positive function in resolving social and environmental costs related to the market.

Assessment of Sustainability at Eileen Fisher Repositioning The Brand Case Study Analysis

There was a possible shift in the business strategy and goals at Case Study Solution. The brand-new CEO was concentrated on buying much healthier items for accomplishing sustainable growth for the company in addition to offering healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce different much healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quaker Oats consisted of a number of active ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Eileen Fisher Repositioning The Brand Case Study Analysis has taken particular sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing method related to schools. The business markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The business has increased its research and advancement spending plan and has actually presented an army of health researchers to create certain healthy products.

Environmental Sustainability

In addition to the human sustainability, Eileen Fisher Repositioning The Brand Case Study Analysis has actually taken several steps towards environmental sustainability. The company has committed to various objectives associated with water, land, product packaging, climate modification and neighborhood. In this regard, the company committed to lower its product packaging by millions of tones to avoid high quantity of wastages. Additionally, the business has dedicated to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has actually likewise attempted certain philanthropic activities consisting of a commitment to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken numerous steps towards human and environmental sustainability. These steps are still not adequate to achieve the desired industrial growth and to lower the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term strategic options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would make it possible for the business to attain its goal of prospective growth and reduce the criticism over the company. Moreover, the options might be examined on the basis of the time frame that would be taken by an alternative to be implemented in addition to the cost and threats related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that Eileen Fisher Repositioning The Brand Case Study Analysis might take is to introduce a brand-new product line associated with healthy food and beverages. Although, the company has already presented particular heath related brand names, however, the variety of these brand names in its portfolio is not possible to reduce the criticism and achieve possible development. The company should present a large range of much healthier items by utilizing its considerable research study and development expenses. The advantages and disadvantages associated with the introduction of a healthy product line in the portfolio are provided below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by settlement of the dangerous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to lower criticism.
• Big expense of research and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the potential development and minimize the criticism is to get the health related business at a high level. Financial investment in these type of companies would permit Eileen Fisher Repositioning The Brand Case Study Solution to introduce a large range of healthier items within a brief time duration without any requirement of substantial research study and advancement expenditures. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Saving of big quantity of research study and advancement costs for brand-new product advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social obligation by compensation of the dangerous items with healthy items.

Cons:

• The acquisition may not show to change the image of Eileen Fisher Repositioning The Brand Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Eileen Fisher Repositioning The Brand Case Study Analysis is to replace all of its harmful items with much healthier products. The replacement of hazardous products with much healthier items would completely alter the market position of the company and would require a big number of necessary steps to be taken.

Pros:

• Modification of market position of Eileen Fisher Repositioning The Brand Case Study Help
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• Substantial cost of research and development required to develop new healthy products.
• Worker might withstand over the change in the business design and organisation technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the company and the current industry situation, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to conserve of huge amount of research study and advancement expenses for brand-new product development. Along with it, acquisitions would allow incorporation of new items within two years along with the capability to target big number of customers.

This Eileen Fisher Repositioning The Brand case study is writen by : Jill Avery

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