Executive Summary of Glossier: Co-Creating A Cult Brand With A Digital Community Case Study Analysis

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Executive Summary of Glossier: Co-Creating A Cult Brand With A Digital Community Case Analysis

The reports offers with the issue of efficient IT spending on infrastructure of the business such as incompatible, unsuited and glitch-prone booking system that has not been dealing with 45000 calls per day in a reliable manner. It is advised that the business must utilize the IT investing on infrastructure, in order to enhance the booking system. The company must allocate an adequate quantity of spending plan on improving consumer loyalty, strengthening profit and maximizing the market share, which can be done by permitting the agents to utilize the web allowed appointment system as well as book more personalized vacations for clients.

In existing days, the entire sensing unit market in the United States is shifting towards providing less costly items, which are less in prices, and the business are likewise offering the multi functions sensing unit system to the clients. There is a requirement to make essential choices concerning the number of different activities and operations that what items and services need to be introduced and manufactured in the near future and what items and services require to be stopped in order to increase the overall company's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation organisation is lying in the low supply chain efficiency and low market efficiency as it is offering the unfavorable 1 percent return on invested capital (ROIC), so, it will be a better choice to cease this product from its item line or to re-evaluate it by determining the various opportunities for improving the efficiency associated with the factory automation company.