Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis

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Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Solution

Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. company is a leading brand name in hassle-free treats, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of numerous aspects of the social obligations of major business in the food and beverage market in general, and Case Help in particular. It also supplies an analysis of the growing health and environmental concerns consisting of obesity, heart problem, ecological destruction etc. in the Western countries and the function of the business in the food and drink market to deal with these problems. The report likewise provides an evaluation of the level of sustainability and CSR in the Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help's organisation technique in addition to the decision of how Case Study Help develops value for its customers. The report likewise provides particular strategic alternatives for business to incorporate the criticism over its social obligation with particular suggestions and an execution strategy.

Issues Recognition

Case Study Help had taken particular essential actions regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental issues. This is required to take particular tactical steps to alter the market position of its particular well-known brand names and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and beverage business ought to utilize their power to shift the consumer taste towards much healthier items to remove the restrictions in the development of food industry.

Important Analysis

The shift from the usage of natural food to made food has highly impacted the health of the customers. All of the data related to the health concerns with the incorporation of produced food in the market discuss the frequency of the health problems related to food system. These issues are indirectly the result of various practices of the food and beverage companies for producing worth for their consumers.

Value Development at Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis

Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help being a huge company in the food and beverage industry, offers high worth to its customers by various methods. Worth production in the food and beverage market is done through 2 methods i.e. taste and availability of the item. Case Study Solution has a competitive advantage in offering its items far and wide internationally. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 countries with a a great deal of popular international brand names. The everywhere existence of the company products provides high worth to customers.

The business develops worth for its customers by means of supplying big number of delicious food products including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help along with other huge food and drinks business develop value for its consumers by controling these active ingredients in its products. Case Study Solution along with other huge companies is interested in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise develops value by means of integrating the healthy point in its items. The business has actually done certain efforts in order to supply healthy products and lower the share of Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help in overall ecological destruction. Case Study Analysis has actually taken particular actions connected to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments associated with Case Study Analysis products, marketplace and the community.

All of these means have actually succeeded at developing worth for the business customers. These ways have also lead to the increased environmental issues and the criticism over the company's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business items for creating customer worth faces high quantity of criticism. These components are the primary reason for particular fatal illness in human consisting of obesity, diabetes, heart problem and so on. Increasing health associated problems have actually raised the criticism for Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help.

Positive Role of Major Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Industry

Major food and drink companies consisting of Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis and so on can play a positive role in attending to social and ecological expenses associated with the market. The eco-friendly costs associated with food and beverage industry include the ecological devastation due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge hazard to the presence of humanity in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. For that reason, food and drink business need to play a constructive role in resolving these concerns to eliminate their growth restraints connected to the criticism from the environmental neighborhoods.

In order to deal with these problems, the business could either reduce their usage of nitrogen rich active ingredients or take particular actions to minimize the amount of nitrogen in the overall environment. The business need to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business might likewise purchase lowering greenhouse gas emissions worldwide. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are certain social costs associated with the food and drink market which need to be addressed by the huge food and beverage business to attain the industry development and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the industry includes the increasing health concerns related to obesity, heart disease, diabetes etc. However, the huge companies might play a positive function in dealing with these issues.

The business could move towards more healthy products by lowering the quantity of hazardous compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The business could likewise do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for few decades.

Examination of Sustainability at Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Solution

There was a potential shift in the business method and goals at Case Study Help. The new CEO was focused on buying much healthier items for accomplishing sustainable development for the company together with providing much healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quaker Oats consisted of numerous components which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help has actually taken certain sustainability steps for its market locations. One of major examples in this regard is the Business's marketing strategy associated to schools. The company markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has increased its research study and development budget plan and has introduced an army of health scientists to develop certain healthy items.

Environmental Sustainability

Together with the human sustainability, Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Solution has actually taken a number of steps towards ecological sustainability. The business has actually devoted to different goals related to water, land, product packaging, environment modification and neighborhood. In this regard, the business dedicated to decrease its product packaging by millions of tones to avoid high quantity of wastages. Moreover, the company has actually dedicated to lower greenhouse gas emissions in addition to the accomplishment of performance in the energy usage. company has actually likewise tried specific humanitarian activities including a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has taken numerous actions towards human and environmental sustainability. These actions are still not sufficient to accomplish the wanted industrial growth and to reduce the criticism over the social obligation of Case Study Solution.

Alternatives

Certain long term tactical alternatives could be obtained for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would enable the company to achieve its goal of prospective development and reduce the criticism over the company. Furthermore, the options could be examined on the basis of the time frame that would be taken by an option to be carried out along with the expense and dangers related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The very first step that Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis might take is to present a new item line related to healthy food and beverages. The company should introduce a wide range of healthier products by utilizing its significant research and advancement expenditures.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the hazardous products with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Huge expense of research and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the potential growth and minimize the criticism is to obtain the health related companies at a high level. Financial investment in these kind of business would allow Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis to present a big range of much healthier products within a brief time duration with no requirement of substantial research and advancement expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Conserving of substantial quantity of research study and advancement costs for new item development.
• Incorporation of new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.

Cons:

• The acquisition may not show to change the image of Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis is to replace all of its hazardous items with healthier products. The replacement of hazardous items with much healthier products would completely alter the market position of the business and would require a large number of necessary steps to be taken.

Pros:

• Modification of market position of Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of harmful products.
• Huge expense of research study and advancement needed to construct brand-new healthy products.
• Worker may resist over the modification in the business design and service method.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the current industry circumstance, Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Help is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of substantial quantity of research study and development costs for brand-new item advancement. Together with it, acquisitions would enable incorporation of new items within two years together with the ability to target large number of customers. Moreover, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need substantial quantity of mutual fund. The companies might not be able to decrease the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing projects, Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing Case Study Analysis could show to be effective in attaining the targets.

This Hubble Contact Lenses Data Driven Direct-To-Consumer Marketing case study is writen by : Jill Avery

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