Longchamp Case Study Solution

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Longchamp Case Analysis

Longchamp Case Study Help is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Solution is a leading brand in hassle-free snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the product at everywhere locations. The business is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of various aspects of the social responsibilities of significant business in the food and beverage industry in general, and business in specific. The report likewise offers an assessment of the level of sustainability and CSR in the Longchamp Case Study Solution's service technique along with the determination of how Case Study Help creates value for its customers.

Problems Recognition

The giant food and drink business was going through a criticism over its responsibility towards numerous social and eco-friendly issues including; obesity, heart problem, environmental devastation etc. These criticisms lead, to reassess about the business method of Longchamp Case Study Help. The Jill Avery has actually understood that the overall society, the way of life of people and individuals at whole have actually been changed now. In this circumstance with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Analysis should alter its direction towards healthier products. Although, Case Study Analysis had taken particular important actions relating to the environmental effects of its items, however, these actions are not enough to end up the criticism over the company's obligation towards social and ecological concerns. The required to take certain strategic actions to alter the market position of its specific famous brands and present Online Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies need to utilize their power to move the customer taste towards much healthier items to eliminate the restrictions in the development of food industry.

Critical Analysis

The shift from the use of natural food to manufactured food has extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of produced food in the market describe the occurrence of the health concerns related to food system. These concerns are indirectly the result of numerous practices of the food and beverage business for creating value for their consumers.

Value Creation at Longchamp Case Study Solution

Longchamp Case Study Help being a huge business in the food and beverage market, supplies high value to its clients by different means. Worth development in the food and beverage industry is done through two methods i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its products far and wide worldwide. Its marketing capability makes it able to target a big base of consumers. The company is presented in about 200 nations with a a great deal of popular international brands. The far and wide existence of the company products provides high worth to consumers.

The business creates value for its customers by methods of supplying large number of tasty food items including salt, fat and sugar, which are the components that are straight linked with the psychological core of the consumer's brain. The Longchamp Case Study Analysis together with other huge food and drinks companies produce worth for its consumers by manipulating these active ingredients in its items. Case Study Analysis in addition to other giant companies has an interest in finding ways to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business also creates worth by ways of incorporating the healthy point in its products. The business has done specific efforts in order to supply healthy items and minimize the share of Longchamp Case Study Analysis in total environmental devastation. Case Study Solution has actually taken particular actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and dedications related to Case Study Help items, market and the neighborhood.

All of these means have actually been effective at creating value for the Case Study Solution consumers. Increasing health associated concerns have raised the criticism for Case Study Help.

Useful Role of Major Food and Beverage Business in Resolving Social and Ecological Costs Connected With the Market

Undoubtedly, major food and drink business consisting of business, etc. can play an useful role in attending to social and eco-friendly expenses related to the market. The environmental expenses related to food and drink industry include the environmental devastation due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a big risk to the existence of humankind in future.

Major cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage business need to play a positive role in resolving these issues to remove their growth constraints related to the criticism from the ecological neighborhoods.

In order to deal with these issues, the business could either minimize their usage of nitrogen abundant components or take certain actions to decrease the quantity of nitrogen in the general environment. The business must avoid use of nitrogen fertilizers and need to locate the items of those farmers that do not use fertilizers for their crop. Moreover, the companies could also invest in lowering greenhouse gas emissions worldwide. For example, the business could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the eco-friendly costs there are certain social costs associated with the food and beverage industry which should be addressed by the huge food and drink business to achieve the market growth and to prevent the criticism from the ecological neighborhoods. Social costs associated with the industry consists of the increasing health issues related to obesity, heart disease, diabetes and so on. Nevertheless, the giant companies might play a constructive role in dealing with these issues.

The business could move towards more healthy items by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies could also do efforts to shift consumer tastes towards healthy items as they have managed the customer taste for couple of years.

Evaluation of Sustainability at Longchamp Case Study Analysis

There was a possible shift in the corporate method and goals at Case Study Help. The new CEO was focused on investing in healthier products for achieving sustainable growth for the business together with offering much healthier future for individuals and the world both. Under the new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed certain goals and commitments associated with human sustainability and the ecological sustainability. Longchamp Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous healthier items in its portfolio. However, despite of being considered a Case Study Help's healthy brand, the products of Quake Oats contained numerous ingredients which were dangerous to health. These dangerous components were not advertised which have become the base for criticism over the healthy brand names of Longchamp Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Longchamp Case Study Help has actually taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has increased its research study and development budget and has presented an army of health scientists to create specific healthy items.

Ecological Sustainability

In this regard, the company dedicated to lower its product packaging by millions of tones to avoid high amount of wastages. The company has committed to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be identified that the company has taken several actions towards human and environmental sustainability. These actions are still not adequate to attain the desired commercial growth and to minimize the criticism over the social obligation of Case Study Help.

Alternatives

Specific long term tactical options could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would make it possible for the company to accomplish its objective of possible growth and decrease the criticism over the company. Moreover, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented in addition to the expense and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Longchamp Case Study Help could take is to introduce a new product line related to healthy food and beverages. Although, the business has actually already introduced specific heath related brands, however, the variety of these brands in its portfolio is not possible to reduce the criticism and achieve prospective growth. Therefore, the company must introduce a vast array of healthier products by utilizing its significant research study and advancement expenses. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are given listed below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of dangerous products.
• The dangerous products in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Big cost of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the possible growth and lower the criticism is to obtain the health related business at a high level. Financial investment in these type of companies would permit Longchamp Case Study Analysis to introduce a big variety of much healthier products within a brief time period without any need of substantial research study and development expenditures. The pros and cons related to alternative 3 are provided below:

Pros:

• Conserving of substantial amount of research and advancement expenses for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social obligation by compensation of the harmful items with healthy items.

Cons:

• The acquisition may not prove to alter the image of Longchamp Case Study Help as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• The harmful items in the item portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Longchamp Case Study Solution is to replace all of its hazardous products with much healthier items. This might be a huge shift in the business method and business model at company. The replacement of dangerous items with much healthier products would totally alter the market position of the company and would need a a great deal of needed actions to be taken. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Change of market position of Longchamp Case Study Solution
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• Substantial expense of research study and development required to develop brand-new healthy products.
• Employee might resist over the modification in the business design and service strategy.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the business and the current industry circumstance, Longchamp Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of big amount of research study and development expenses for brand-new item development. Together with it, acquisitions would permit incorporation of new products within 2 years together with the ability to target large number of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require big amount of mutual fund. Moreover, the companies might not have the ability to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company might show to be successful in attaining the targets.

This Longchamp case study is writen by : Jill Avery

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