Marketing Reading Brand Positioning Case Study Solution

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Marketing Reading Brand Positioning Case Help

Marketing Reading Brand Positioning Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a prominent brand name in practical snacks, foods and beverages with its existence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. The business is doing efforts to make product development as its brand-new source of competitive advantage.

The report consists of a deep analysis of different elements of the social duties of major companies in the food and drink market in general, and company in specific. The report likewise supplies an assessment of the extent of sustainability and CSR in the Marketing Reading Brand Positioning Case Study Solution's service technique along with the determination of how Case Study Solution creates value for its consumers.

Problems Identification

Case Study Analysis had taken certain vital steps regarding the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly concerns. This is required to take specific tactical actions to change the market position of its specific well-known brands and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and drink business should utilize their power to shift the customer taste towards healthier items to remove the constraints in the development of food market.

Important Analysis

For the few decades, customer food patterns have actually been changed considerably. The shift from making use of natural food to produced food has actually extremely impacted the health of the consumers. Despite of the discovery of contemporary health techniques, the total health of people in few years have been highly impacted. Presently about 1 billion of individuals In US are obese and a minimum of 300 million of them have obesity. Children likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health techniques and modern ways to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of produced food in the market discuss the frequency of the health concerns associated with food system. These problems are indirectly the outcome of numerous practices of the food and drink business for producing value for their customers.

Value Development at Marketing Reading Brand Positioning Case Study Help

Marketing Reading Brand Positioning Case Study Analysis being a giant company in the food and drink industry, provides high value to its customers by numerous ways. Case Study Solution has a competitive advantage in supplying its products far and broad internationally. The company is presented in about 200 nations with a big number of popular international brands.

Moreover, the business develops value for its customers by means of providing large number of delicious food consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The Marketing Reading Brand Positioning Case Study Analysis along with other giant food and drinks companies develop value for its customers by manipulating these ingredients in its products. Case Study Analysis together with other giant companies is interested in finding methods to increase the customer worth from its products through exploiting the vulnerability.

Along with it, the company also produces worth by means of including the healthy point in its items. The business has actually done certain efforts in order to provide healthy items and reduce the share of Marketing Reading Brand Positioning Case Study Help in overall ecological devastation. Case Study Solution has actually taken specific steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Analysis products, market and the neighborhood.

All of these ways have actually been successful at producing value for the business consumers. These means have likewise lead to the increased ecological issues and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for developing customer worth faces high amount of criticism. These active ingredients are the main cause of specific deadly illness in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health associated issues have raised the criticism for Marketing Reading Brand Positioning Case Study Help.

Useful Role of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Connected With the Market

Major food and drink companies including Marketing Reading Brand Positioning Case Study Analysis and so on can play a constructive function in resolving social and ecological costs associated with the industry. The ecological costs related to food and beverage industry include the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge hazard to the presence of humanity in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. For that reason, food and beverage business need to play an useful role in attending to these issues to remove their growth restrictions associated with the criticism from the ecological neighborhoods.

The business ought to prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly expenses there are certain social expenses associated with the food and drink industry which need to be dealt with by the giant food and drink business to accomplish the market development and to avoid the criticism from the environmental communities. Social costs associated with the market includes the increasing health concerns associated with obesity, heart disease, diabetes and so on. The giant companies could play a positive function in resolving these issues.

The companies might move towards more healthy products by decreasing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human illness. The companies could also do efforts to shift consumer tastes towards healthy items as they have actually controlled the customer taste for few decades.

Evaluation of Sustainability at Marketing Reading Brand Positioning Case Study Solution

There was a prospective shift in the corporate method and goals at Case Study Analysis. The brand-new CEO was concentrated on purchasing much healthier products for attaining sustainable development for the business along with supplying healthier future for individuals and the world both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the products of Quaker Oats contained numerous ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Marketing Reading Brand Positioning Case Study Solution has actually taken certain sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement spending plan and has actually introduced an army of health researchers to design specific healthy items.

Environmental Sustainability

In addition to the human sustainability, Marketing Reading Brand Positioning Case Study Solution has taken numerous actions towards environmental sustainability. The company has actually devoted to various goals related to water, land, product packaging, environment change and community. In this regard, the business committed to decrease its product packaging by millions of tones to avoid high quantity of wastes. The business has dedicated to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy use. company has actually likewise attempted specific humanitarian activities including a dedication to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken several actions towards human and ecological sustainability. Nevertheless these steps are still not adequate to attain the preferred commercial development and to decrease the criticism over the social obligation of Marketing Reading Brand Positioning Case Study Solution.

Alternatives

Particular long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would make it possible for the company to accomplish its objective of possible development and decrease the criticism over the business. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented in addition to the cost and threats related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The initial step that Marketing Reading Brand Positioning Case Study Solution might take is to introduce a brand-new line of product related to healthy food and drinks. Although, the business has already presented particular heath related brand names, but, the number of these brands in its portfolio is not possible to reduce the criticism and accomplish possible development. The business ought to introduce a wide variety of healthier products by using its considerable research and development expenditures. The pros and cons associated with the intro of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the dangerous items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big cost of research study and development needed to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and decrease the criticism is to acquire the health related companies at a high level. Financial investment in these type of companies would permit Marketing Reading Brand Positioning Case Study Help to introduce a big range of healthier items within a brief time duration with no requirement of substantial research and advancement expenditures. The benefits and drawbacks connected to alternative 3 are offered below:

Pros:

• Conserving of big amount of research and advancement expenses for brand-new item advancement.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.

Cons:

• The acquisition might not show to change the image of Marketing Reading Brand Positioning Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Marketing Reading Brand Positioning Case Study Solution is to change all of its dangerous items with healthier items. The replacement of hazardous products with much healthier products would completely change the market position of the business and would need a big number of essential steps to be taken.

Pros:

• Change of market position of Marketing Reading Brand Positioning Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• Big expense of research and advancement required to build new healthy products.
• Employee may withstand over the modification in business design and business method.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the present industry circumstance, Marketing Reading Brand Positioning Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of substantial quantity of research and advancement costs for brand-new product development. In addition to it, acquisitions would enable incorporation of brand-new items within two years together with the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require huge amount of investment funds. The organizations may not be able to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, business might show to be effective in attaining the targets.

This Marketing Reading Brand Positioning case study is writen by : Jill Avery

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