Marketing Reading Marketing Communications Case Study Analysis

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Marketing Reading Marketing Communications Case Analysis

Marketing Reading Marketing Communications Case Study Solution is a popular name of a New york city based, world's leading organization in the food and drink industry. Case Study Solution is a prominent brand in convenient snacks, foods and beverages with its presence in about 200 countries. Major brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide places. The company is doing efforts to make item advancement as its new source of competitive advantage.

The report includes a deep analysis of numerous aspects of the social obligations of major business in the food and beverage industry in basic, and Case Help in specific. It also supplies an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, environmental destruction and so on in the Western countries and the role of the companies in the food and drink industry to attend to these concerns. The report also provides an evaluation of the extent of sustainability and CSR in the Marketing Reading Marketing Communications Case Study Analysis's company method together with the decision of how Case Study Solution creates value for its customers. Furthermore, the report likewise offers specific strategic options for Case Analysis to integrate the criticism over its social responsibility with specific recommendations and an execution strategy.

Problems Recognition

Case Study Analysis had taken certain vital actions concerning the environmental impacts of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and environmental concerns. This is needed to take certain strategic actions to alter the market position of its certain famous brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink companies must use their power to shift the consumer taste towards much healthier items to eliminate the constraints in the development of food market.

Vital Analysis

The shift from the usage of natural food to made food has extremely impacted the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market describe the prevalence of the health issues related to food system. These problems are indirectly the result of various practices of the food and beverage companies for producing worth for their consumers.

Value Development at Marketing Reading Marketing Communications Case Study Solution

Marketing Reading Marketing Communications Case Study Solution being a huge business in the food and drink industry, offers high worth to its consumers by various methods. Case Study Help has a competitive benefit in providing its items far and wide internationally. The business is presented in about 200 countries with a big number of well-known global brands.

The business develops value for its customers by means of providing big number of delicious food products consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the customer's brain. The Marketing Reading Marketing Communications Case Study Help in addition to other huge food and beverages business create value for its customers by manipulating these components in its items. Case Study Solution in addition to other giant companies is interested in discovering ways to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the company likewise creates worth by methods of including the healthy point in its products. The company has done particular efforts in order to provide healthy items and decrease the share of Marketing Reading Marketing Communications Case Study Analysis in general ecological devastation. Case Study Help has taken particular actions associated with the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and commitments associated with Case Study Solution items, marketplace and the community.

All of these means have actually succeeded at producing value for the company consumers. These methods have also lead to the increased environmental issues and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business items for developing consumer worth deals with high amount of criticism. These components are the main cause of specific lethal illness in human consisting of weight problems, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for Marketing Reading Marketing Communications Case Study Solution.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Costs Connected With the Industry

Significant food and beverage companies including Marketing Reading Marketing Communications Case Study Solution etc. can play a constructive function in addressing social and environmental expenses associated with the industry. The environmental costs related to food and drink industry consist of the ecological devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big risk to the existence of humankind in future.

Significant reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. For that reason, food and beverage business should play an useful role in attending to these concerns to eliminate their growth restraints connected to the criticism from the environmental communities.

In order to resolve these problems, the companies might either reduce their usage of nitrogen abundant components or take particular steps to decrease the amount of nitrogen in the general environment. The business must avoid use of nitrogen fertilizers and must seek the products of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could also buy lowering greenhouse gas emissions worldwide. For instance, the companies could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the ecological costs there are particular social expenses related to the food and beverage market which should be attended to by the giant food and drink business to achieve the market growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry consists of the increasing health concerns connected to obesity, heart problem, diabetes and so on. However, the huge business might play a positive role in resolving these issues.

The business could move towards healthier products by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human illness. In addition to it, the companies ought to use more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for couple of years. In this method the giant food and drink companies might play a constructive function in resolving social and eco-friendly costs connected to the industry.

Examination of Sustainability at Marketing Reading Marketing Communications Case Study Help

There was a prospective shift in the business technique and goals at Case Study Solution. The new CEO was focused on purchasing much healthier products for achieving sustainable growth for the business together with providing healthier future for the people and the world both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed specific goals and commitments related to human sustainability and the ecological sustainability. Marketing Reading Marketing Communications Case Study Help obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various much healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats included several active ingredients which were dangerous to health. These harmful components were not marketed which have become the base for criticism over the healthy brands of Marketing Reading Marketing Communications Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Marketing Reading Marketing Communications Case Study Solution has taken specific sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing strategy associated to schools. The company markets only low calories and healthy drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement budget plan and has introduced an army of health scientists to design specific healthy products.

Environmental Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to avoid high amount of wastes. The company has devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it might be identified that the business has taken several actions towards human and ecological sustainability. These actions are still not sufficient to achieve the desired industrial growth and to minimize the criticism over the social responsibility of Case Study Help.

Alternatives

Particular long term tactical alternatives could be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would enable the business to achieve its objective of possible growth and decrease the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Marketing Reading Marketing Communications Case Study Help could take is to introduce a brand-new product line related to healthy food and drinks. The company has already presented certain heath related brand names, however, the number of these brands in its portfolio is not possible to lower the criticism and attain potential growth. Therefore, the business ought to present a wide variety of much healthier items by utilizing its substantial research and development expenses. The pros and cons associated with the introduction of a healthy product line in the portfolio are provided below:

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of harmful products.
• The hazardous products in the item portfolio might make the incorporation of healthy products fail to minimize criticism.
• Big cost of research and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and minimize the criticism is to obtain the health associated business at a high level. Investment in these kind of companies would allow Marketing Reading Marketing Communications Case Study Analysis to introduce a big range of much healthier products within a brief time duration without any need of substantial research and development expenditures. The advantages and disadvantages connected to alternative 3 are given listed below:

Pros:

• Saving of substantial quantity of research study and advancement expenses for brand-new item advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy products.

Cons:

• The acquisition might not prove to alter the image of Marketing Reading Marketing Communications Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Marketing Reading Marketing Communications Case Study Help is to replace all of its dangerous items with much healthier items. The replacement of hazardous items with healthier products would totally alter the market position of the company and would need a large number of required steps to be taken.

Pros:

• Change of market position of Marketing Reading Marketing Communications Case Study Solution
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• Big expense of research study and advancement needed to build brand-new healthy products.
• Employee may withstand over the modification in the business model and organisation technique.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the existing industry situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to conserve of substantial quantity of research and development costs for brand-new item advancement. Along with it, acquisitions would permit incorporation of brand-new products within 2 years along with the ability to target large number of customers.

This Marketing Reading Marketing Communications case study is writen by : Jill Avery

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