Mavi Fashioning A Path To Brand Growth Case Study Analysis

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Mavi Fashioning A Path To Brand Growth Case Solution

Mavi Fashioning A Path To Brand Growth Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink market. company is a prominent brand name in convenient treats, foods and beverages with its existence in about 200 countries.

The report contains a deep analysis of various elements of the social responsibilities of major companies in the food and drink market in basic, and business in particular. The report also provides an examination of the degree of sustainability and CSR in the Mavi Fashioning A Path To Brand Growth Case Study Help's service method along with the determination of how Case Study Solution produces worth for its customers.

Issues Recognition

Case Study Help had taken certain essential steps relating to the environmental effects of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and ecological issues. This is needed to take specific strategic actions to alter the market position of its specific well-known brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and drink business should use their power to shift the consumer taste towards healthier products to get rid of the restraints in the development of food industry.

Crucial Analysis

For the few years, customer food patterns have been changed drastically. The shift from making use of natural food to manufactured food has actually extremely affected the health of the consumers. Despite of the discovery of modern health techniques, the general health of individuals in few decades have been extremely impacted. Presently about 1 billion of the people In US are overweight and a minimum of 300 million of them have obesity. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are rather various from the present ratios. Despite of discovery of health strategies and modern ways to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and beverage business for creating worth for their consumers.

Worth Production at Mavi Fashioning A Path To Brand Growth Case Study Help

Mavi Fashioning A Path To Brand Growth Case Study Help being a giant business in the food and drink industry, supplies high value to its customers by numerous means. Case Study Help has a competitive advantage in providing its items far and large globally. The company is provided in about 200 countries with a large number of well-known global brands.

The business produces value for its customers by methods of supplying big number of delicious food items consisting of salt, fat and sugar, which are the components that are straight linked with the psychological core of the customer's brain. The Mavi Fashioning A Path To Brand Growth Case Study Solution together with other giant food and drinks companies produce value for its consumers by manipulating these ingredients in its products. Case Study Solution together with other huge companies has an interest in finding ways to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company also creates value by methods of integrating the healthy point in its items. The business has done certain efforts in order to provide healthy items and minimize the share of Mavi Fashioning A Path To Brand Growth Case Study Analysis in total environmental destruction. Case Study Help has taken certain actions associated with the sustainability of people and environment including the 2009 statement of the enthusiastic goals and commitments connected to Case Study Analysis products, market and the neighborhood.

All of these ways have achieved success at developing worth for the company consumers. However, these methods have likewise cause the increased ecological concerns and the criticism over the business's role in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the business items for producing customer worth deals with high amount of criticism. These ingredients are the main cause of specific fatal diseases in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health related problems have actually raised the criticism for Mavi Fashioning A Path To Brand Growth Case Study Solution.

Useful Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Industry

Certainly, significant food and drink business including business, and so on can play a positive function in resolving social and environmental costs connected with the market. The environmental expenses connected to food and beverage industry include the environmental devastation due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge danger to the presence of humankind in future.

Significant cause of these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and drink companies should play a constructive function in dealing with these concerns to remove their development constraints related to the criticism from the environmental neighborhoods.

In order to resolve these concerns, the business might either decrease their usage of nitrogen rich components or take particular steps to decrease the amount of nitrogen in the overall environment. The business should prevent usage of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. The business could also invest in minimizing greenhouse gas emissions worldwide. For example, the companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the eco-friendly costs there are specific social expenses related to the food and beverage industry which must be dealt with by the huge food and beverage business to accomplish the market development and to avoid the criticism from the ecological neighborhoods. Social expenses related to the industry includes the increasing health issues associated with obesity, cardiovascular disease, diabetes and so on. The giant business might play a positive role in attending to these problems.

The business might move towards more healthy items by minimizing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in deadly human diseases. The business might also do efforts to shift customer tastes towards healthy items as they have managed the customer taste for couple of years.

Examination of Sustainability at Mavi Fashioning A Path To Brand Growth Case Study Analysis

There was a possible shift in the corporate technique and objectives at Case Study Solution. The brand-new CEO was focused on purchasing healthier products for accomplishing sustainable development for the company together with supplying much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

The company announced certain objectives and commitments connected to human sustainability and the ecological sustainability. Mavi Fashioning A Path To Brand Growth Case Study Analysis obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats included numerous ingredients which were hazardous to health. These hazardous components were not marketed which have ended up being the base for criticism over the healthy brands of Mavi Fashioning A Path To Brand Growth Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Mavi Fashioning A Path To Brand Growth Case Study Solution has actually taken certain sustainability steps for its market places. Among major examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy items in its portfolio. The company has increased its research and development budget and has introduced an army of health researchers to create particular healthy items.

Environmental Sustainability

In this regard, the company devoted to minimize its product packaging by millions of tones to avoid high amount of wastes. The business has actually committed to reduce greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it might be figured out that the business has actually taken several steps towards human and environmental sustainability. Nevertheless these steps are still not enough to attain the desired industrial growth and to lower the criticism over the social responsibility of Mavi Fashioning A Path To Brand Growth Case Study Analysis.

Alternatives

Certain long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would enable the business to accomplish its goal of potential development and minimize the criticism over the business. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and threats related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Mavi Fashioning A Path To Brand Growth Case Study Solution might take is to present a new line of product related to healthy food and beverages. The business has currently presented certain heath associated brand names, however, the number of these brand names in its portfolio is not potential to lower the criticism and achieve potential growth. Therefore, the business needs to present a wide range of healthier products by utilizing its considerable research study and advancement expenditures. The pros and cons related to the introduction of a healthy product line in the portfolio are provided listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Huge cost of research study and advancement required to build new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential growth and reduce the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would enable Mavi Fashioning A Path To Brand Growth Case Study Solution to introduce a big variety of much healthier products within a short time period with no need of significant research study and development expenditures. The advantages and disadvantages related to alternative 3 are offered listed below:

Pros:

• Saving of substantial quantity of research and development costs for brand-new product advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.

Cons:

• The acquisition might not prove to change the image of Mavi Fashioning A Path To Brand Growth Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Mavi Fashioning A Path To Brand Growth Case Study Help is to replace all of its hazardous products with healthier products. The replacement of harmful items with much healthier items would entirely alter the market position of the company and would require a large number of essential steps to be taken.

Pros:

• Modification of market position of Mavi Fashioning A Path To Brand Growth Case Study Solution
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of harmful products.
• Huge expense of research and development required to construct new healthy products.
• Employee might resist over the change in the business design and organisation technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the current market situation, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of huge quantity of research study and advancement costs for new item advancement. Along with it, acquisitions would permit incorporation of new items within two years along with the ability to target big number of consumers.

This Mavi Fashioning A Path To Brand Growth case study is writen by : Jill Avery

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