Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help

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Tailor Brands: Artificial Intelligence-Driven Branding Case Help

Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and beverage market. Case Study Analysis is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 countries. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere places. Furthermore, the business is doing efforts to make product advancement as its brand-new source of competitive advantage.

The report includes a deep analysis of different aspects of the social responsibilities of significant business in the food and beverage industry in basic, and company in specific. The report also provides an assessment of the extent of sustainability and CSR in the Tailor Brands: Artificial Intelligence-Driven Branding Case Study Solution's business strategy along with the determination of how Case Study Solution develops worth for its customers.

Issues Recognition

The huge food and drink business was going through a criticism over its responsibility towards various social and eco-friendly concerns consisting of; obesity, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reassess about the business strategy of Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis. The Jill Avery has actually realized that the general society, the way of life of individuals and the people at whole have been changed now. In this circumstance with increasing trends towards healthier items and the increasing ecological concerns, Case Study Solution needs to change its instructions towards healthier products. Although, Case Study Solution had actually taken particular crucial steps concerning the environmental impacts of its items, but, these actions are inadequate to end up the criticism over the business's duty towards social and environmental problems. For that reason, the is needed to take certain tactical actions to change the marketplace position of its specific well-known brands and present Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink companies ought to use their power to move the consumer taste towards healthier products to get rid of the restraints in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These problems are indirectly the result of various practices of the food and drink business for creating value for their customers.

Worth Creation at Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help

Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help being a huge company in the food and beverage industry, provides high value to its clients by various methods. Worth production in the food and beverage market is done through 2 ways i.e. taste and availability of the product. Case Study Help has a competitive advantage in providing its products far and wide globally. Its marketing capability makes it able to target a big base of consumers. The business is presented in about 200 nations with a a great deal of popular international brand names. The far and wide presence of the business products provides high worth to customers.

The company produces worth for its consumers by means of offering large number of delicious food products consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis along with other giant food and beverages companies create value for its customers by controling these ingredients in its products. Case Study Help together with other giant business is interested in discovering methods to increase the consumer value from its items through making use of the vulnerability.

Along with it, the business likewise produces worth by means of incorporating the healthy point in its products. The business has actually done certain efforts in order to offer healthy items and lower the share of Tailor Brands: Artificial Intelligence-Driven Branding Case Study Solution in overall ecological destruction. Case Study Solution has taken certain actions connected to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and dedications associated with Case Study Analysis products, market and the neighborhood.

All of these ways have been effective at developing worth for the Case Study Analysis consumers. Increasing health associated problems have actually raised the criticism for Case Study Help.

Useful Role of Major Food and Drink Business in Dealing With Social and Ecological Expenses Associated with the Market

Certainly, significant food and beverage companies consisting of business, and so on can play a positive function in resolving social and ecological costs related to the industry. The ecological expenses connected to food and drink industry include the environmental devastation due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge danger to the presence of humanity in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage companies need to play an useful function in dealing with these issues to remove their development constraints related to the criticism from the environmental neighborhoods.

The business need to prevent use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological costs there are certain social expenses associated with the food and beverage industry which need to be resolved by the giant food and beverage companies to attain the industry growth and to prevent the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns connected to obesity, heart problem, diabetes and so on. The huge companies might play an useful function in dealing with these concerns.

The companies might move towards healthier items by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. Along with it, the business ought to use more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the consumer taste for few years. In this method the huge food and beverage companies might play an useful function in addressing social and ecological expenses associated with the industry.

Assessment of Sustainability at Tailor Brands: Artificial Intelligence-Driven Branding Case Study Solution

There was a potential shift in the business technique and objectives at Case Study Help. The brand-new CEO was focused on purchasing much healthier products for achieving sustainable growth for the business along with providing much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats included a number of ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has increased its research and advancement spending plan and has actually presented an army of health scientists to create particular healthy items.

Environmental Sustainability

Along with the human sustainability, Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis has taken a number of actions towards ecological sustainability. The company has devoted to different goals related to water, land, packaging, environment change and community. In this regard, the company devoted to lower its packaging by countless tones to avoid high quantity of wastes. The business has dedicated to decrease greenhouse gas emissions along with the achievement of performance in the energy use. business has actually also attempted specific philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the business has taken a number of actions towards human and ecological sustainability. These steps are still not enough to accomplish the wanted commercial development and to decrease the criticism over the social duty of Case Study Solution.

Alternatives

Certain long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the alternative would enable the business to accomplish its objective of prospective growth and reduce the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks connected to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help could take is to present a new line of product connected to healthy food and beverages. The company has actually already presented certain heath associated brand names, but, the number of these brand names in its portfolio is not prospective to reduce the criticism and attain potential growth. The business ought to introduce a broad variety of healthier items by using its substantial research and advancement expenditures. The pros and cons related to the introduction of a healthy line of product in the portfolio are provided listed below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to lower criticism.
• Substantial cost of research and development required to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the potential growth and minimize the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of companies would permit Tailor Brands: Artificial Intelligence-Driven Branding Case Study Help to introduce a large variety of healthier products within a brief time period with no requirement of significant research and advancement expenses. The pros and cons connected to alternative 3 are provided below:

Pros:

• Conserving of substantial amount of research study and advancement costs for brand-new item development.
• Incorporation of new items within two years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Tailor Brands: Artificial Intelligence-Driven Branding Case Study Analysis is to replace all of its harmful products with much healthier products. The replacement of harmful items with much healthier items would totally alter the market position of the company and would require a big number of necessary steps to be taken.

Pros:

• Change of market position of Tailor Brands: Artificial Intelligence-Driven Branding Case Study Solution
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• Huge expense of research and advancement required to develop new healthy items.
• Staff member may withstand over the change in the business design and service method.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the existing industry circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of big amount of research and advancement costs for brand-new product development. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target big number of customers.

This Tailor Brands: Artificial Intelligence-Driven Branding case study is writen by : Jill Avery

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