Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution

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Tailor Brands Artificial Intelligence-Driven Branding Case Analysis

Tailor Brands Artificial Intelligence-Driven Branding Case Study Help is a widely known name of a New York based, world's leading organization in the food and beverage industry. Case Study Analysis is a prominent brand name in practical treats, foods and drinks with its presence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide places. The company is doing efforts to make product development as its new source of competitive benefit.

The report contains a deep analysis of various elements of the social obligations of major companies in the food and beverage market in basic, and Case Analysis in specific. It also supplies an analysis of the growing health and environmental concerns consisting of obesity, heart problem, ecological destruction etc. in the Western countries and the role of the companies in the food and drink market to deal with these problems. The report also supplies an evaluation of the level of sustainability and CSR in the Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis's business strategy in addition to the decision of how Case Study Help creates value for its consumers. The report also offers particular tactical alternatives for business to integrate the criticism over its social responsibility with specific recommendations and an implementation strategy.

Concerns Recognition

The giant food and drink business was going through a criticism over its responsibility towards different social and eco-friendly problems consisting of; weight problems, heart diseases, environmental destruction etc. These criticisms lead, to reassess about the corporate method of Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis. The Jill Avery has actually recognized that the general society, the lifestyle of people and the people at whole have actually been altered now. In this circumstance with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Help must change its instructions towards healthier items. business had actually taken particular vital steps regarding the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological problems. The needed to take specific tactical actions to alter the market position of its specific famous brand names and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Solution and other food and beverage companies must use their power to shift the consumer taste towards much healthier items to get rid of the restrictions in the growth of food market.

Crucial Analysis

The shift from the use of natural food to produced food has extremely impacted the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health concerns related to food system. These problems are indirectly the outcome of different practices of the food and drink companies for developing worth for their consumers.

Value Production at Tailor Brands Artificial Intelligence-Driven Branding Case Study Help

Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis being a giant company in the food and beverage market, supplies high worth to its clients by numerous ways. Value production in the food and beverage market is done through 2 methods i.e. taste and accessibility of the product. Case Study Solution has a competitive benefit in supplying its products far and wide globally. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 countries with a large number of popular worldwide brand names. The everywhere presence of the company items provides high value to customers.

Moreover, the business develops value for its consumers by ways of offering large number of tasty food consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the emotional core of the consumer's brain. The Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution in addition to other huge food and beverages companies produce worth for its consumers by manipulating these components in its items. Case Study Help in addition to other giant companies has an interest in discovering methods to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the company likewise produces value by means of incorporating the healthy point in its items. The business has done specific efforts in order to provide healthy products and reduce the share of Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution in total ecological devastation. Case Study Analysis has taken particular steps related to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and dedications associated with Case Study Help items, marketplace and the community.

All of these ways have actually succeeded at developing value for the company customers. Nevertheless, these ways have also lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company items for developing consumer worth deals with high amount of criticism. These components are the main cause of particular fatal illness in human including obesity, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for Tailor Brands Artificial Intelligence-Driven Branding Case Study Help.

Useful Function of Major Food and Beverage Companies in Resolving Social and Ecological Expenses Associated with the Market

Major food and beverage business including Tailor Brands Artificial Intelligence-Driven Branding Case Study Help and so on can play an useful role in resolving social and environmental expenses associated with the industry. The environmental expenses connected to food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a huge hazard to the presence of humankind in future.

Significant reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and beverage business. For that reason, food and beverage companies need to play a constructive function in addressing these concerns to remove their growth constraints related to the criticism from the ecological neighborhoods.

The business ought to avoid usage of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental costs there are certain social expenses associated with the food and beverage industry which need to be addressed by the giant food and drink companies to attain the market growth and to prevent the criticism from the environmental neighborhoods. Social costs related to the industry includes the increasing health concerns associated with obesity, heart disease, diabetes etc. The giant business could play a positive role in attending to these problems.

The business could move towards more healthy products by lowering the amount of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. The companies might also do efforts to shift customer tastes towards healthy items as they have actually managed the customer taste for couple of decades.

Evaluation of Sustainability at Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis

There was a possible shift in the corporate technique and goals at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier items for attaining sustainable development for the company in addition to offering much healthier future for individuals and the world both. Under the new vision, the slogan of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced particular goals and dedications related to human sustainability and the environmental sustainability. Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous much healthier items in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats included a number of ingredients which were dangerous to health. These dangerous ingredients were not promoted which have become the base for criticism over the healthy brand names of Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution has taken specific sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets just low calories and nutritious drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has actually increased its research and development budget plan and has introduced an army of health scientists to design certain healthy products.

Environmental Sustainability

In this regard, the company devoted to reduce its product packaging by millions of tones to avoid high amount of wastages. The company has devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be figured out that the business has actually taken a number of actions towards human and ecological sustainability. These actions are still not enough to achieve the desired commercial growth and to lower the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would enable the business to attain its objective of possible growth and reduce the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Tailor Brands Artificial Intelligence-Driven Branding Case Study Help might take is to present a new product line connected to healthy food and drinks. The business has actually already introduced certain heath related brand names, however, the number of these brand names in its portfolio is not potential to lower the criticism and attain prospective development. Therefore, the business must introduce a vast array of healthier items by utilizing its significant research and development expenditures. The benefits and drawbacks connected to the intro of a healthy line of product in the portfolio are offered below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social obligation by settlement of the dangerous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of harmful products.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to minimize criticism.
• Big cost of research and development required to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the prospective growth and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would enable Tailor Brands Artificial Intelligence-Driven Branding Case Study Help to introduce a large range of much healthier items within a short time duration without any requirement of substantial research study and advancement expenditures. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Conserving of big amount of research study and advancement costs for brand-new product development.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the harmful products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Tailor Brands Artificial Intelligence-Driven Branding Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis is to change all of its hazardous products with much healthier products. This could be a huge shift in the business method and business model at company. The replacement of harmful products with much healthier products would entirely alter the marketplace position of the business and would need a large number of necessary actions to be taken. The advantages and disadvantages connected to alternative 3 are offered listed below:

Pros:

• Change of market position of Tailor Brands Artificial Intelligence-Driven Branding Case Study Solution
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of hazardous products.
• Big cost of research study and advancement required to develop brand-new healthy products.
• Staff member might resist over the modification in business model and company technique.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present industry situation, Tailor Brands Artificial Intelligence-Driven Branding Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of huge amount of research and development costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within two years together with the ability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would need big amount of financial investment funds. The companies may not be able to lower the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Tailor Brands Artificial Intelligence-Driven Branding Case Study Analysis could prove to be successful in accomplishing the targets.

This Tailor Brands Artificial Intelligence-Driven Branding case study is writen by : Jill Avery

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