The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis

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The Park Hotels: Revitalizing An Iconic Indian Brand Case Analysis

The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage market. business is a leading brand in practical snacks, foods and drinks with its presence in about 200 nations.

The report consists of a deep analysis of different elements of the social duties of significant business in the food and drink industry in general, and Case Analysis in particular. It also supplies an analysis of the growing health and environmental problems including weight problems, heart diseases, environmental destruction and so on in the Western countries and the function of the companies in the food and drink market to attend to these issues. The report likewise provides an evaluation of the level of sustainability and CSR in the The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis's service strategy together with the determination of how Case Study Solution creates worth for its consumers. The report also provides certain tactical alternatives for business to integrate the criticism over its social responsibility with specific recommendations and an execution plan.

Problems Recognition

The huge food and drink company was going through a criticism over its responsibility towards different social and ecological concerns consisting of; weight problems, cardiovascular disease, ecological devastation and so on. These criticisms lead, to rethink about the business strategy of The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help. The Jill Avery has understood that the general society, the way of life of individuals and the people at whole have actually been changed now. In this scenario with increasing trends towards much healthier items and the increasing environmental issues, Case Study Solution must alter its direction towards much healthier products. Although, Case Study Help had taken particular important actions relating to the ecological effects of its products, but, these actions are not enough to wind up the criticism over the company's responsibility towards social and eco-friendly concerns. For that reason, the is needed to take certain strategic actions to change the market position of its certain well-known brands and present The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help as a company producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies need to utilize their power to move the customer taste towards healthier products to get rid of the constraints in the development of food industry.

Critical Analysis

The shift from the use of natural food to produced food has extremely affected the health of the customers. All of the information related to the health problems with the incorporation of made food in the market discuss the frequency of the health concerns related to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for producing value for their consumers.

Value Creation at The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis

The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis being a giant company in the food and beverage market, offers high value to its consumers by numerous means. Value production in the food and beverage market is done through 2 methods i.e. taste and availability of the product. Case Study Help has a competitive benefit in providing its items far and wide internationally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 nations with a a great deal of well-known international brand names. The far and wide existence of the company items supplies high worth to customers.

Moreover, the company produces worth for its consumers by methods of providing large number of yummy foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution in addition to other huge food and drinks companies create worth for its consumers by controling these active ingredients in its products. Case Study Solution along with other huge companies has an interest in discovering methods to increase the customer value from its items through exploiting the vulnerability.

Along with it, the company likewise creates value by methods of including the healthy point in its items. The business has actually done certain efforts in order to supply healthy products and decrease the share of The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution in general ecological destruction. Case Study Help has actually taken certain actions connected to the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Help items, marketplace and the community.

All of these means have been successful at producing value for the Case Study Help consumers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Useful Function of Significant Food and Beverage Companies in Addressing Social and Ecological Costs Connected With the Market

Indeed, major food and drink companies consisting of business, etc. can play an useful role in addressing social and eco-friendly expenses related to the industry. The environmental costs associated with food and beverage industry include the environmental devastation due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a huge risk to the existence of mankind in future.

Significant reason for these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Food and drink business need to play a positive role in dealing with these issues to eliminate their growth restraints related to the criticism from the ecological neighborhoods.

In order to address these issues, the companies could either lower their usage of nitrogen abundant active ingredients or take certain actions to reduce the quantity of nitrogen in the overall environment. The companies ought to prevent use of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. The companies could also invest in lowering greenhouse gas emissions worldwide. For example, the companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the eco-friendly costs there are specific social costs associated with the food and drink market which should be addressed by the huge food and drink companies to attain the market growth and to avoid the criticism from the environmental communities. Social costs associated with the market includes the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge companies might play an useful role in dealing with these issues.

The companies might move towards more healthy items by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The business could also do efforts to shift consumer tastes towards healthy products as they have actually controlled the customer taste for few years.

Examination of Sustainability at The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Analysis. The new CEO was focused on purchasing healthier products for accomplishing sustainable development for the company along with offering much healthier future for individuals and the world both. Under the brand-new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced particular goals and commitments connected to human sustainability and the ecological sustainability. The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various much healthier items in its portfolio. However, despite of being considered a Case Study Solution's healthy brand name, the products of Quaker Oats contained a number of ingredients which were dangerous to health. These hazardous active ingredients were not marketed which have actually become the base for criticism over the healthy brand names of The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help has taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing method related to schools. The business markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy products in its portfolio. The company has actually increased its research study and advancement spending plan and has introduced an army of health scientists to develop particular healthy products.

Environmental Sustainability

Together with the human sustainability, The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution has actually taken a number of actions towards ecological sustainability. The business has actually dedicated to numerous goals related to water, land, product packaging, environment change and community. In this regard, the company devoted to reduce its packaging by countless tones to prevent high amount of wastes. Additionally, the business has committed to minimize greenhouse gas emissions in addition to the accomplishment of efficiency in the energy use. business has actually likewise tried specific philanthropic activities including a commitment to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be determined that the company has actually taken numerous actions towards human and ecological sustainability. These steps are still not enough to achieve the wanted industrial development and to reduce the criticism over the social obligation of Case Study Solution.

Alternatives

Certain long term strategic alternatives might be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would make it possible for the company to attain its objective of possible growth and decrease the criticism over the company. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The initial step that The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution might take is to introduce a new line of product connected to healthy food and beverages. The company has actually already presented specific heath associated brand names, but, the number of these brands in its portfolio is not prospective to minimize the criticism and attain prospective development. Therefore, the company needs to present a wide range of healthier products by utilizing its significant research and advancement expenditures. The pros and cons connected to the introduction of a healthy line of product in the portfolio are offered below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social duty by compensation of the dangerous items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of hazardous products.
• The harmful items in the product portfolio might make the incorporation of healthy products fail to minimize criticism.
• Big expense of research study and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the potential growth and lower the criticism is to acquire the health related companies at a high level. Financial investment in these kind of business would allow The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Analysis to introduce a large variety of much healthier products within a short time duration without any need of substantial research and advancement expenses. The pros and cons connected to alternative 3 are offered listed below:

Pros:

• Conserving of substantial quantity of research study and development expenses for new product advancement.
• Incorporation of new items within two years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution is to replace all of its hazardous products with healthier products. This could be a substantial shift in business technique and business design at company. The replacement of harmful products with healthier products would entirely change the market position of the business and would need a a great deal of essential actions to be taken. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Change of market position of The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addicting nature of dangerous products.
• Big expense of research and advancement required to develop new healthy products.
• Employee may resist over the modification in business model and business strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the existing market scenario, The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of huge quantity of research and development costs for brand-new item advancement. Together with it, acquisitions would enable incorporation of brand-new items within two years along with the capability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need substantial quantity of investment funds. Additionally, the companies may not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, The Park Hotels: Revitalizing An Iconic Indian Brand Case Study Solution might show to be effective in achieving the targets.

This The Park Hotels: Revitalizing An Iconic Indian Brand case study is writen by : Jill Avery

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