23andme Genetic Testing For Consumers (A) Case Study Help

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23andme Genetic Testing For Consumers (A) Case Analysis

23andme Genetic Testing For Consumers (A) Case Study Solution is a widely known name of a New York based, world's leading company in the food and beverage market. company is a leading brand name in hassle-free treats, foods and beverages with its presence in about 200 nations.

The report includes a deep analysis of numerous aspects of the social obligations of significant business in the food and beverage industry in basic, and Case Help in specific. It also supplies an analysis of the growing health and ecological problems including weight problems, cardiovascular disease, environmental destruction etc. in the Western countries and the role of the business in the food and beverage market to attend to these concerns. The report likewise supplies an assessment of the degree of sustainability and CSR in the 23andme Genetic Testing For Consumers (A) Case Study Solution's company technique in addition to the decision of how Case Study Help develops value for its customers. The report also provides particular tactical options for business to incorporate the criticism over its social duty with particular suggestions and an application plan.

Concerns Recognition

Case Study Solution had actually taken specific important steps regarding the ecological impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental problems. This is required to take certain strategic steps to change the market position of its specific well-known brands and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and drink business need to utilize their power to shift the consumer taste towards healthier products to eliminate the restrictions in the growth of food market.

Important Analysis

For the few years, customer food patterns have actually been changed considerably. The shift from making use of natural food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the overall health of individuals in couple of decades have been extremely affected. Currently about 1 billion of the people In US are obese and a minimum of 300 countless them have weight problems. Children likewise dealing with the problem of obesity. The ratios of obesity in 1980s are rather various from the present ratios. Despite of discovery of health methods and modern methods to manage weight problems and other illness, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market describe the occurrence of the health concerns associated with food system. These problems are indirectly the result of numerous practices of the food and beverage business for developing worth for their customers.

Value Development at 23andme Genetic Testing For Consumers (A) Case Study Analysis

23andme Genetic Testing For Consumers (A) Case Study Solution being a giant business in the food and beverage market, supplies high worth to its clients by different means. Case Study Help has a competitive advantage in offering its items far and wide globally. The company is provided in about 200 nations with a big number of famous global brands.

The business develops value for its customers by methods of supplying large number of tasty food products consisting of salt, fat and sugar, which are the components that are directly linked with the psychological core of the customer's brain. The 23andme Genetic Testing For Consumers (A) Case Study Analysis along with other huge food and beverages companies create worth for its customers by manipulating these active ingredients in its items. Case Study Solution together with other huge companies has an interest in finding methods to increase the customer value from its items through exploiting the vulnerability.

Together with it, the company also develops value by ways of integrating the healthy point in its items. The company has actually done certain efforts in order to offer healthy items and minimize the share of 23andme Genetic Testing For Consumers (A) Case Study Help in general environmental destruction. Case Study Analysis has taken certain actions related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments related to Case Study Help products, market and the neighborhood.

All of these methods have actually achieved success at producing value for the business consumers. These means have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the business items for developing consumer worth faces high amount of criticism. These components are the primary reason for certain lethal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health related problems have raised the criticism for 23andme Genetic Testing For Consumers (A) Case Study Help.

Constructive Role of Major Food and Beverage Business in Attending To Social and Ecological Costs Associated with the Industry

Undoubtedly, significant food and drink business consisting of business, etc. can play a constructive role in addressing social and eco-friendly costs connected with the market. The environmental expenses related to food and beverage market include the environmental destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a big danger to the presence of mankind in future.

Major reason for these ecological modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and drink companies should play an useful role in attending to these problems to remove their development restraints related to the criticism from the environmental neighborhoods.

The business ought to prevent usage of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental expenses there are particular social costs related to the food and beverage market which should be dealt with by the huge food and beverage companies to accomplish the industry development and to prevent the criticism from the environmental communities. Social expenses connected with the market includes the increasing health issues related to obesity, heart disease, diabetes and so on. Nevertheless, the giant business might play a positive role in addressing these problems.

The companies could move towards more healthy items by reducing the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human illness. Along with it, the business need to utilize more nutritious components instead of derivatives of Corn and Soy to increase variety of calories from their items. The business could also do efforts to shift consumer tastes towards healthy products as they have actually managed the consumer taste for few years. In this method the giant food and beverage business might play an useful function in resolving social and eco-friendly expenses connected to the market.

Examination of Sustainability at 23andme Genetic Testing For Consumers (A) Case Study Help

There was a prospective shift in the business method and goals at Case Study Help. The new CEO was concentrated on investing in healthier products for achieving sustainable growth for the company along with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quaker Oats contained several ingredients which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, 23andme Genetic Testing For Consumers (A) Case Study Analysis has taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The business has increased its research and advancement spending plan and has actually presented an army of health researchers to create specific healthy products.

Ecological Sustainability

Along with the human sustainability, 23andme Genetic Testing For Consumers (A) Case Study Solution has actually taken numerous actions towards ecological sustainability. The business has dedicated to numerous objectives associated with water, land, product packaging, environment modification and community. In this regard, the company dedicated to reduce its packaging by countless tones to avoid high quantity of wastages. Furthermore, the business has committed to lower greenhouse gas emissions in addition to the achievement of efficiency in the energy use. company has likewise attempted certain humanitarian activities including a commitment to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be identified that the company has taken several steps towards human and ecological sustainability. These actions are still not adequate to attain the preferred industrial growth and to reduce the criticism over the social responsibility of Case Study Solution.

Alternatives

Specific long term tactical options could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would make it possible for the company to attain its objective of potential growth and decrease the criticism over the company. Furthermore, the alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the cost and threats associated with the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that 23andme Genetic Testing For Consumers (A) Case Study Analysis could take is to present a new product line related to healthy food and drinks. The business should introduce a wide range of much healthier products by using its considerable research and development expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the harmful items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to reduce criticism.
• Huge expense of research study and development required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to attain the possible development and decrease the criticism is to obtain the health associated companies at a high level. Investment in these type of business would permit 23andme Genetic Testing For Consumers (A) Case Study Analysis to introduce a large variety of much healthier products within a brief time period without any requirement of considerable research study and development expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Conserving of huge amount of research study and development expenses for new product development.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not show to alter the image of 23andme Genetic Testing For Consumers (A) Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• The harmful products in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for 23andme Genetic Testing For Consumers (A) Case Study Solution is to replace all of its dangerous products with much healthier items. This could be a big shift in business technique and the business model at company. The replacement of dangerous items with much healthier items would entirely alter the marketplace position of the company and would require a a great deal of needed steps to be taken. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Modification of market position of 23andme Genetic Testing For Consumers (A) Case Study Solution
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• Big cost of research study and advancement required to construct brand-new healthy products.
• Employee may withstand over the change in business design and business method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing market situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to save of huge amount of research and advancement expenses for new product advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target big number of consumers.

This 23andme Genetic Testing For Consumers (A) case study is writen by : John A Quelch

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