23andme Genetic Testing For Consumers (B) Case Study Analysis

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23andme Genetic Testing For Consumers (B) Case Analysis

23andme Genetic Testing For Consumers (B) Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink industry. business is a prominent brand name in practical snacks, foods and beverages with its existence in about 200 nations.

The report includes a deep analysis of numerous aspects of the social obligations of major companies in the food and drink industry in basic, and company in specific. The report likewise provides an evaluation of the degree of sustainability and CSR in the 23andme Genetic Testing For Consumers (B) Case Study Analysis's company strategy along with the determination of how Case Study Analysis creates worth for its customers.

Issues Recognition

Case Study Help had actually taken certain vital actions concerning the ecological effects of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and environmental problems. This is needed to take certain strategic actions to alter the market position of its specific well-known brands and present Case Study Analysis as a business producing healthy products in the market. In this regard, company and other food and drink companies should utilize their power to shift the customer taste towards healthier products to eliminate the constraints in the growth of food market.

Important Analysis

The shift from the usage of natural food to manufactured food has extremely affected the health of the customers. All of the data related to the health problems with the incorporation of produced food in the market discuss the prevalence of the health problems related to food system. These issues are indirectly the outcome of different practices of the food and beverage business for creating worth for their consumers.

Worth Development at 23andme Genetic Testing For Consumers (B) Case Study Solution

23andme Genetic Testing For Consumers (B) Case Study Solution being a giant company in the food and beverage market, offers high value to its consumers by different ways. Case Study Help has a competitive advantage in providing its items far and wide internationally. The company is presented in about 200 nations with a large number of popular global brand names.

Moreover, the company creates value for its customers by ways of supplying a great deal of tasty food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The 23andme Genetic Testing For Consumers (B) Case Study Analysis together with other giant food and drinks business develop worth for its consumers by controling these ingredients in its items. Case Study Solution together with other giant companies has an interest in discovering ways to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the company likewise develops worth by methods of including the healthy point in its items. The business has done certain efforts in order to supply healthy items and reduce the share of 23andme Genetic Testing For Consumers (B) Case Study Analysis in general ecological devastation. Case Study Solution has taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and commitments related to Case Study Solution items, market and the neighborhood.

All of these methods have actually been successful at creating worth for the Case Study Help customers. Increasing health associated concerns have raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Companies in Attending To Social and Ecological Costs Related To the Industry

Major food and beverage companies consisting of 23andme Genetic Testing For Consumers (B) Case Study Solution etc. can play a positive function in resolving social and environmental costs associated with the industry. The eco-friendly expenses associated with food and drink market include the environmental devastation due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge hazard to the presence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Therefore, food and beverage companies must play an useful function in dealing with these concerns to eliminate their development constraints related to the criticism from the ecological neighborhoods.

In order to resolve these issues, the business could either reduce their usage of nitrogen rich ingredients or take specific steps to minimize the quantity of nitrogen in the overall environment. The business need to prevent use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The companies could also invest in reducing greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the ecological expenses there are specific social expenses related to the food and drink industry which should be dealt with by the giant food and beverage companies to attain the industry development and to avoid the criticism from the environmental communities. Social expenses connected with the industry consists of the increasing health concerns related to obesity, cardiovascular disease, diabetes and so on. Nevertheless, the huge business might play a positive role in dealing with these concerns.

The companies might move towards healthier items by minimizing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. Together with it, the companies should utilize more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for couple of decades. In this method the huge food and beverage companies might play an useful function in addressing social and ecological expenses connected to the market.

Assessment of Sustainability at 23andme Genetic Testing For Consumers (B) Case Study Analysis

There was a potential shift in the business method and goals at Case Study Help. The brand-new CEO was concentrated on purchasing much healthier items for attaining sustainable development for the company in addition to supplying much healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed specific goals and dedications connected to human sustainability and the ecological sustainability. 23andme Genetic Testing For Consumers (B) Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier items in its portfolio. However, despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats included a number of active ingredients which were hazardous to health. These hazardous ingredients were not marketed which have become the base for criticism over the healthy brand names of 23andme Genetic Testing For Consumers (B) Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, 23andme Genetic Testing For Consumers (B) Case Study Analysis has taken certain sustainability steps for its market locations. Among major examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health scientists to design specific healthy products.

Ecological Sustainability

In this regard, the business committed to lower its packaging by millions of tones to avoid high quantity of wastages. The business has committed to reduce greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be determined that the company has taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to accomplish the desired industrial development and to decrease the criticism over the social duty of 23andme Genetic Testing For Consumers (B) Case Study Solution.

Alternatives

Particular long term strategic alternatives could be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would make it possible for the company to accomplish its objective of prospective development and reduce the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that 23andme Genetic Testing For Consumers (B) Case Study Help could take is to present a new item line related to healthy food and beverages. The company must introduce a large range of healthier products by utilizing its substantial research study and development expenses.

Pros:

• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by payment of the dangerous products with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research and advancement required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the possible development and decrease the criticism is to acquire the health related companies at a high level. Investment in these type of companies would permit 23andme Genetic Testing For Consumers (B) Case Study Solution to present a big variety of much healthier items within a short time period with no need of substantial research study and development expenditures. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Conserving of huge amount of research and advancement costs for brand-new product advancement.
• Incorporation of new items within two years.
• Capability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social responsibility by settlement of the dangerous items with healthy items.

Cons:

• The acquisition may not show to alter the image of 23andme Genetic Testing For Consumers (B) Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for 23andme Genetic Testing For Consumers (B) Case Study Solution is to change all of its harmful items with much healthier products. This could be a huge shift in the business strategy and business model at company. The replacement of harmful products with much healthier products would totally change the market position of the business and would require a large number of essential steps to be taken. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Change of market position of 23andme Genetic Testing For Consumers (B) Case Study Analysis
• Capability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous products.
• Huge cost of research study and advancement required to build brand-new healthy products.
• Staff member may withstand over the change in the business model and service technique.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the business and the existing industry scenario, 23andme Genetic Testing For Consumers (B) Case Study Help is advised to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to conserve of big quantity of research and development costs for brand-new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require substantial amount of financial investment funds. The organizations might not be able to lower the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, 23andme Genetic Testing For Consumers (B) Case Study Solution could prove to be successful in attaining the targets.

This 23andme Genetic Testing For Consumers (B) case study is writen by : John A Quelch

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