23andme Genetic Testing For Consumers (C) Case Study Solution

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23andme Genetic Testing For Consumers (C) Case Analysis

23andme Genetic Testing For Consumers (C) Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage market. Case Study Help is a leading brand in convenient snacks, foods and drinks with its existence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere places. The company is doing efforts to make item development as its new source of competitive benefit.

The report consists of a deep analysis of different aspects of the social duties of significant companies in the food and drink industry in general, and Case Analysis in particular. It likewise supplies an analysis of the growing health and environmental issues including weight problems, cardiovascular disease, environmental devastation and so on in the Western countries and the function of the companies in the food and drink industry to address these issues. The report also provides an evaluation of the level of sustainability and CSR in the 23andme Genetic Testing For Consumers (C) Case Study Analysis's service method in addition to the determination of how Case Study Help creates value for its consumers. The report likewise provides particular strategic options for company to incorporate the criticism over its social responsibility with certain recommendations and an application strategy.

Problems Recognition

Case Study Analysis had actually taken certain essential actions relating to the environmental effects of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental issues. This is required to take particular strategic actions to change the market position of its particular well-known brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and drink business ought to use their power to move the customer taste towards much healthier items to get rid of the constraints in the development of food industry.

Critical Analysis

The shift from the use of natural food to made food has highly impacted the health of the consumers. All of the information related to the health concerns with the incorporation of produced food in the market describe the prevalence of the health issues related to food system. These issues are indirectly the outcome of different practices of the food and drink business for developing value for their consumers.

Worth Production at 23andme Genetic Testing For Consumers (C) Case Study Analysis

23andme Genetic Testing For Consumers (C) Case Study Help being a giant company in the food and drink industry, provides high value to its consumers by numerous means. Case Study Solution has a competitive advantage in providing its products far and broad worldwide. The business is presented in about 200 countries with a large number of famous international brands.

The company develops value for its consumers by methods of supplying big number of yummy food items consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the customer's brain. The 23andme Genetic Testing For Consumers (C) Case Study Help in addition to other huge food and beverages business produce value for its customers by controling these active ingredients in its items. Case Study Help in addition to other giant business has an interest in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the company also produces value by means of incorporating the healthy point in its products. The business has done specific efforts in order to provide healthy products and minimize the share of 23andme Genetic Testing For Consumers (C) Case Study Solution in total ecological destruction. Case Study Solution has taken particular steps related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and commitments connected to Case Study Solution items, market and the community.

All of these ways have been successful at creating value for the company consumers. These methods have likewise lead to the increased ecological concerns and the criticism over the business's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business items for creating consumer worth deals with high amount of criticism. These ingredients are the main cause of specific deadly illness in human including weight problems, diabetes, cardiovascular disease and so on. Increasing health associated issues have actually raised the criticism for 23andme Genetic Testing For Consumers (C) Case Study Solution.

Positive Role of Major Food and Beverage Business in Addressing Social and Ecological Expenses Associated with the Market

Undoubtedly, major food and beverage companies consisting of business, etc. can play a positive function in attending to social and eco-friendly expenses related to the industry. The eco-friendly costs associated with food and beverage industry include the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big danger to the existence of mankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. For that reason, food and drink companies must play a constructive function in attending to these concerns to remove their development restraints associated with the criticism from the environmental communities.

In order to deal with these problems, the business could either lower their use of nitrogen abundant components or take particular actions to minimize the amount of nitrogen in the general environment. The companies need to avoid use of nitrogen fertilizers and should seek the products of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could likewise invest in lowering greenhouse gas emissions worldwide. For example, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Together with the ecological expenses there are specific social costs related to the food and drink market which need to be resolved by the giant food and drink companies to accomplish the market growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry consists of the increasing health issues related to weight problems, heart problem, diabetes etc. The huge business could play an useful role in addressing these problems.

The business could move towards more healthy items by minimizing the amount of toxic compounds in their processed foods i.e. dioxin, which might result in deadly human illness. Together with it, the business should use more healthy active ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The business could likewise do efforts to move consumer tastes towards healthy items as they have controlled the customer taste for few years. In this method the huge food and drink business might play a constructive role in addressing social and eco-friendly expenses related to the market.

Assessment of Sustainability at 23andme Genetic Testing For Consumers (C) Case Study Solution

There was a potential shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on investing in much healthier products for accomplishing sustainable development for the business together with offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quaker Oats included numerous ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, 23andme Genetic Testing For Consumers (C) Case Study Solution has taken certain sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and nutritious drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has increased its research and advancement budget and has presented an army of health scientists to design certain healthy items.

Environmental Sustainability

In this regard, the company dedicated to decrease its product packaging by millions of tones to avoid high quantity of wastages. The business has actually committed to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it might be determined that the business has actually taken several actions towards human and environmental sustainability. However these steps are still not sufficient to attain the preferred industrial development and to lower the criticism over the social duty of 23andme Genetic Testing For Consumers (C) Case Study Solution.

Alternatives

Particular long term tactical options could be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the alternative would allow the business to attain its goal of prospective growth and minimize the criticism over the company. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that 23andme Genetic Testing For Consumers (C) Case Study Help might take is to introduce a brand-new product line related to healthy food and drinks. The business must introduce a wide range of healthier products by utilizing its substantial research and advancement expenses.

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by compensation of the dangerous items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.
• Huge expense of research study and advancement required to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible development and minimize the criticism is to acquire the health related companies at a high level. Investment in these kind of business would permit 23andme Genetic Testing For Consumers (C) Case Study Help to present a big variety of much healthier items within a brief time period without any requirement of substantial research study and development expenditures. The pros and cons associated with alternative 3 are provided below:

Pros:

• Conserving of substantial amount of research study and advancement costs for brand-new item development.
• Incorporation of brand-new products within two years.
• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy items.

Cons:

• The acquisition may not prove to change the image of 23andme Genetic Testing For Consumers (C) Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for 23andme Genetic Testing For Consumers (C) Case Study Help is to change all of its hazardous items with healthier products. The replacement of dangerous items with healthier items would totally change the market position of the company and would require a large number of required actions to be taken.

Pros:

• Modification of market position of 23andme Genetic Testing For Consumers (C) Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous items.
• Huge expense of research study and advancement needed to construct new healthy products.
• Employee might resist over the change in business model and organisation method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the current industry circumstance, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of big quantity of research and advancement expenses for new product development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the capability to target large number of customers.

This 23andme Genetic Testing For Consumers (C) case study is writen by : John A Quelch

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