Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis

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Access Health Ct Marketing Affordable Care (A) And (B) Case Analysis

Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Help is a leading brand in hassle-free snacks, foods and drinks with its existence in about 200 countries. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. The business is doing efforts to make product development as its brand-new source of competitive advantage.

The report consists of a deep analysis of different elements of the social duties of major business in the food and beverage industry in general, and business in specific. The report also provides an evaluation of the extent of sustainability and CSR in the Access Health Ct Marketing Affordable Care (A) And (B) Case Study Help's company technique along with the decision of how Case Study Solution produces worth for its consumers.

Problems Identification

Case Study Solution had actually taken particular vital steps concerning the environmental impacts of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and environmental issues. This is required to take particular tactical actions to change the market position of its certain well-known brand names and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and drink business must utilize their power to shift the customer taste towards healthier products to remove the restrictions in the development of food industry.

Crucial Analysis

For the few years, consumer food patterns have been altered significantly. The shift from using natural food to manufactured food has highly impacted the health of the customers. Despite of the discovery of modern-day health techniques, the total health of individuals in couple of decades have been highly affected. Presently about 1 billion of the people In United States are obese and a minimum of 300 million of them have weight problems. Children also facing the problem of obesity. The ratios of weight problems in 1980s are rather various from the current ratios. Despite of discovery of health techniques and contemporary ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market explain the occurrence of the health problems related to food system. These issues are indirectly the result of different practices of the food and drink companies for creating value for their customers.

Worth Creation at Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution

Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis being a huge business in the food and beverage market, provides high value to its clients by different means. Value production in the food and drink industry is done through two ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its products everywhere globally. Its marketing ability makes it able to target a big base of customers. The business exists in about 200 nations with a a great deal of famous international brand names. The everywhere presence of the company products offers high value to customers.

Additionally, the company creates value for its consumers by means of providing a great deal of tasty food consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution together with other giant food and drinks business develop value for its customers by controling these ingredients in its items. Case Study Solution along with other huge business has an interest in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the business also produces worth by means of integrating the healthy point in its items. The business has actually done specific efforts in order to provide healthy items and reduce the share of Access Health Ct Marketing Affordable Care (A) And (B) Case Study Help in total environmental devastation. Case Study Analysis has actually taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and dedications associated with Case Study Analysis products, marketplace and the community.

All of these methods have actually been successful at creating value for the Case Study Analysis consumers. Increasing health related issues have actually raised the criticism for Case Study Help.

Constructive Role of Significant Food and Beverage Companies in Resolving Social and Ecological Expenses Related To the Market

Significant food and beverage companies including Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution etc. can play a positive role in attending to social and environmental expenses associated with the industry. The eco-friendly expenses connected to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a big hazard to the presence of mankind in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and beverage business must play an useful function in attending to these issues to eliminate their growth constraints related to the criticism from the ecological neighborhoods.

In order to resolve these concerns, the business might either reduce their usage of nitrogen rich active ingredients or take specific steps to minimize the quantity of nitrogen in the general environment. The companies must avoid use of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. Furthermore, the business might likewise buy reducing greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental expenses there are particular social costs related to the food and beverage market which must be dealt with by the giant food and beverage business to achieve the industry growth and to prevent the criticism from the environmental communities. Social expenses associated with the industry includes the increasing health concerns related to weight problems, cardiovascular disease, diabetes etc. The giant companies could play a positive role in dealing with these problems.

The business could move towards more healthy products by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of decades.

Examination of Sustainability at Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Analysis. The new CEO was concentrated on buying much healthier products for attaining sustainable development for the company in addition to supplying much healthier future for the people and the world both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quake Oats contained numerous components which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis has actually taken specific sustainability actions for its market places. One of major examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the business dedicated to reduce its product packaging by millions of tones to avoid high quantity of wastages. The company has actually dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be determined that the company has taken numerous steps towards human and ecological sustainability. However these steps are still not adequate to attain the wanted commercial development and to decrease the criticism over the social responsibility of Access Health Ct Marketing Affordable Care (A) And (B) Case Study Help.

Alternatives

Specific long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the business to accomplish its objective of potential development and reduce the criticism over the business. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be executed together with the cost and risks connected to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution could take is to present a brand-new line of product connected to healthy food and beverages. The company has currently introduced specific heath associated brands, but, the number of these brands in its portfolio is not possible to decrease the criticism and achieve prospective growth. The business should present a wide variety of much healthier products by utilizing its substantial research study and advancement expenses. The benefits and drawbacks related to the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to minimize criticism.
• Big expense of research study and development required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the potential development and minimize the criticism is to get the health related business at a high level. Financial investment in these kind of business would enable Access Health Ct Marketing Affordable Care (A) And (B) Case Study Solution to present a large variety of much healthier products within a brief time period with no requirement of substantial research and development expenses. The pros and cons associated with alternative 3 are offered listed below:

Pros:

• Saving of big amount of research and advancement expenses for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty by compensation of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis is to change all of its hazardous products with much healthier items. The replacement of dangerous products with much healthier products would entirely alter the market position of the business and would require a big number of necessary actions to be taken.

Pros:

• Modification of market position of Access Health Ct Marketing Affordable Care (A) And (B) Case Study Analysis
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous items.
• Big expense of research study and development required to construct new healthy items.
• Employee may withstand over the modification in the business model and company strategy.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the present industry circumstance, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of huge amount of research study and development expenses for brand-new product development. Along with it, acquisitions would allow incorporation of new products within two years along with the capability to target big number of consumers.

This Access Health Ct Marketing Affordable Care (A) And (B) case study is writen by : John A Quelch

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