Access Health Ct Marketing Affordable Care (A) Case Study Analysis

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Access Health Ct Marketing Affordable Care (A) Case Analysis

Access Health Ct Marketing Affordable Care (A) Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage industry. company is a leading brand name in hassle-free snacks, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of various aspects of the social responsibilities of significant business in the food and beverage industry in general, and Case Help in particular. It also offers an analysis of the growing health and ecological concerns including weight problems, heart problem, environmental destruction and so on in the Western nations and the role of the companies in the food and drink industry to address these concerns. The report likewise offers an evaluation of the extent of sustainability and CSR in the Access Health Ct Marketing Affordable Care (A) Case Study Help's service technique in addition to the decision of how Case Study Solution develops value for its customers. The report likewise provides particular strategic alternatives for company to integrate the criticism over its social obligation with particular suggestions and an execution plan.

Concerns Recognition

Case Study Analysis had actually taken specific essential actions relating to the ecological impacts of its products, however, these actions are not enough to end up the criticism over the company's obligation towards social and eco-friendly issues. This is needed to take specific strategic steps to alter the market position of its specific popular brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and beverage business need to use their power to move the customer taste towards much healthier products to eliminate the constraints in the growth of food market.

Vital Analysis

For the couple of years, consumer food patterns have been changed drastically. The shift from the use of health food to made food has extremely affected the health of the consumers. Despite of the discovery of contemporary health techniques, the overall health of individuals in few decades have been highly impacted. Currently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Kids also facing the problem of obesity. The ratios of obesity in 1980s are quite various from the current ratios. Despite of discovery of health methods and modern ways to control weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These problems are indirectly the result of various practices of the food and beverage companies for developing value for their consumers.

Value Development at Access Health Ct Marketing Affordable Care (A) Case Study Analysis

Access Health Ct Marketing Affordable Care (A) Case Study Help being a huge company in the food and beverage market, offers high worth to its customers by numerous ways. Value production in the food and drink industry is done through 2 ways i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in supplying its items far and wide internationally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 countries with a large number of famous global brand names. The far and wide presence of the company products supplies high value to consumers.

The company produces worth for its customers by ways of supplying big number of tasty food items including salt, fat and sugar, which are the components that are straight linked with the emotional core of the customer's brain. The Access Health Ct Marketing Affordable Care (A) Case Study Help in addition to other giant food and drinks business produce value for its consumers by controling these ingredients in its items. Case Study Analysis together with other giant companies has an interest in discovering methods to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the company also develops worth by ways of integrating the healthy point in its items. The company has actually done particular efforts in order to supply healthy items and lower the share of Access Health Ct Marketing Affordable Care (A) Case Study Solution in overall ecological destruction. Case Study Analysis has taken certain steps associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and commitments connected to Case Study Solution products, marketplace and the neighborhood.

All of these means have been successful at producing worth for the Case Study Solution customers. Increasing health associated problems have raised the criticism for Case Study Solution.

Constructive Function of Major Food and Drink Companies in Resolving Social and Ecological Expenses Related To the Industry

Indeed, significant food and drink business including business, and so on can play a constructive role in dealing with social and eco-friendly expenses related to the industry. The environmental costs associated with food and drink industry consist of the ecological destruction due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a huge hazard to the existence of mankind in future.

Major reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. For that reason, food and beverage business must play a positive function in resolving these issues to remove their growth restraints associated with the criticism from the ecological communities.

In order to deal with these concerns, the business might either minimize their usage of nitrogen abundant active ingredients or take particular steps to decrease the amount of nitrogen in the overall environment. The companies should prevent use of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies might likewise invest in lowering greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the environmental costs there are particular social expenses related to the food and beverage market which need to be addressed by the giant food and beverage business to achieve the market growth and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market includes the increasing health concerns associated with weight problems, heart problem, diabetes etc. Nevertheless, the huge business might play a positive role in dealing with these concerns.

The companies might move towards more healthy items by minimizing the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human illness. Together with it, the business need to use more nutritious components rather than derivatives of Corn and Soy to increase variety of calories from their products. The business might also do efforts to move customer tastes towards healthy products as they have managed the consumer taste for few decades. In this way the huge food and drink companies might play a constructive function in addressing social and environmental expenses associated with the industry.

Examination of Sustainability at Access Health Ct Marketing Affordable Care (A) Case Study Solution

There was a prospective shift in the corporate strategy and objectives at Case Study Solution. The new CEO was concentrated on investing in much healthier items for attaining sustainable growth for the business in addition to supplying much healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand name, the products of Quaker Oats contained several active ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Access Health Ct Marketing Affordable Care (A) Case Study Analysis has taken certain sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The business has increased its research study and advancement spending plan and has presented an army of health researchers to design certain healthy items.

Ecological Sustainability

In this regard, the business devoted to decrease its product packaging by millions of tones to prevent high quantity of wastes. The company has actually committed to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the company has taken a number of steps towards human and environmental sustainability. These actions are still not enough to achieve the wanted industrial development and to lower the criticism over the social duty of Case Study Analysis.

Alternatives

Particular long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would enable the business to achieve its objective of possible development and minimize the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and threats related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The initial step that Access Health Ct Marketing Affordable Care (A) Case Study Analysis could take is to introduce a new product line associated with healthy food and drinks. Although, the business has actually already presented particular heath associated brand names, however, the number of these brand names in its portfolio is not prospective to reduce the criticism and achieve prospective growth. The business must present a wide variety of much healthier items by utilizing its substantial research and development expenses. The pros and cons related to the intro of a healthy product line in the portfolio are provided below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Huge expense of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the possible growth and decrease the criticism is to get the health associated business at a high level. Investment in these kind of companies would enable Access Health Ct Marketing Affordable Care (A) Case Study Help to present a big variety of much healthier items within a brief time duration without any need of considerable research study and advancement expenses. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Saving of substantial quantity of research study and advancement costs for new item advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not prove to alter the image of Access Health Ct Marketing Affordable Care (A) Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Access Health Ct Marketing Affordable Care (A) Case Study Analysis is to replace all of its dangerous items with healthier items. This could be a substantial shift in business method and business model at business. The replacement of hazardous products with much healthier items would completely alter the market position of the business and would require a a great deal of required steps to be taken. The advantages and disadvantages related to alternative 3 are offered below:

Pros:

• Modification of market position of Access Health Ct Marketing Affordable Care (A) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous products.
• Huge expense of research and advancement needed to develop new healthy products.
• Staff member might resist over the change in business model and business strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present industry circumstance, Access Health Ct Marketing Affordable Care (A) Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of huge quantity of research and development expenses for new product development. In addition to it, acquisitions would permit incorporation of new items within two years along with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require big quantity of investment funds. Additionally, the companies may not be able to decrease the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Access Health Ct Marketing Affordable Care (A) Case Study Help might prove to be effective in attaining the targets.

This Access Health Ct Marketing Affordable Care (A) case study is writen by : John A Quelch

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