Astra Sports Inc (A) Case Study Solution

Home >> John A Quelch >> Astra Sports Inc (A)

Astra Sports Inc (A) Case Help

Astra Sports Inc (A) Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand name in practical snacks, foods and beverages with its existence in about 200 nations. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the product at everywhere places. The company is doing efforts to make product advancement as its new source of competitive benefit.

The report contains a deep analysis of numerous elements of the social obligations of major business in the food and drink industry in general, and business in specific. The report likewise offers an assessment of the degree of sustainability and CSR in the Astra Sports Inc (A) Case Study Analysis's company strategy along with the determination of how Case Study Analysis creates value for its customers.

Issues Identification

The giant food and beverage business was going through a criticism over its duty towards various social and eco-friendly problems consisting of; weight problems, heart problem, environmental destruction etc. These criticisms lead, to rethink about the business method of Astra Sports Inc (A) Case Study Solution. The John A Quelch has actually understood that the total society, the lifestyle of people and individuals at whole have actually been changed now. In this circumstance with increasing trends towards healthier products and the increasing ecological concerns, Case Study Help ought to change its instructions towards healthier items. Although, Case Study Help had taken particular important actions relating to the ecological effects of its products, but, these steps are inadequate to end up the criticism over the business's duty towards social and environmental issues. Therefore, the is needed to take specific strategic steps to change the marketplace position of its specific popular brands and present Astra Sports Inc (A) Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and drink business ought to use their power to move the customer taste towards much healthier items to remove the restrictions in the growth of food market.

Important Analysis

The shift from the use of natural food to manufactured food has actually extremely affected the health of the consumers. All of the information related to the health problems with the incorporation of manufactured food in the market describe the occurrence of the health problems related to food system. These problems are indirectly the result of numerous practices of the food and drink companies for creating value for their customers.

Value Development at Astra Sports Inc (A) Case Study Analysis

Astra Sports Inc (A) Case Study Analysis being a huge company in the food and drink market, supplies high worth to its customers by various methods. Value production in the food and beverage market is done through two methods i.e. taste and accessibility of the item. Case Study Help has a competitive benefit in providing its items far and wide internationally. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 countries with a large number of well-known worldwide brand names. The everywhere presence of the business items offers high value to consumers.

The business produces worth for its customers by ways of supplying big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Astra Sports Inc (A) Case Study Solution together with other giant food and drinks companies produce value for its consumers by controling these components in its items. Case Study Solution along with other huge business is interested in discovering methods to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the company likewise creates value by methods of including the healthy point in its items. The business has done particular efforts in order to supply healthy products and decrease the share of Astra Sports Inc (A) Case Study Analysis in total environmental devastation. Case Study Help has actually taken particular steps related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and commitments connected to Case Study Analysis items, marketplace and the community.

All of these methods have been successful at creating worth for the Case Study Help consumers. Increasing health related problems have actually raised the criticism for Case Study Help.

Useful Function of Significant Food and Beverage Companies in Addressing Social and Ecological Expenses Related To the Market

Significant food and drink business including Astra Sports Inc (A) Case Study Analysis and so on can play a constructive function in dealing with social and eco-friendly costs associated with the industry. The eco-friendly costs associated with food and beverage market include the ecological destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a big risk to the presence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen rich fertilizers and the components by the food and beverage business. For that reason, food and drink companies ought to play an useful role in addressing these concerns to remove their growth constraints connected to the criticism from the ecological communities.

In order to resolve these concerns, the companies could either decrease their usage of nitrogen abundant ingredients or take particular actions to reduce the amount of nitrogen in the overall environment. The companies should prevent usage of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. The companies might also invest in decreasing greenhouse gas emissions worldwide. For example, the companies might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental costs there are particular social expenses associated with the food and drink market which must be addressed by the huge food and beverage business to accomplish the market development and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns associated with obesity, heart problem, diabetes etc. However, the giant business could play a constructive role in addressing these issues.

The business might move towards more healthy products by reducing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human illness. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the customer taste for couple of years.

Assessment of Sustainability at Astra Sports Inc (A) Case Study Help

There was a potential shift in the business method and objectives at Case Study Help. The new CEO was concentrated on buying healthier products for achieving sustainable development for the company along with supplying much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed certain objectives and commitments associated with human sustainability and the environmental sustainability. Astra Sports Inc (A) Case Study Solution got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand, the products of Quaker Oats consisted of numerous components which were hazardous to health. These harmful ingredients were not advertised which have become the base for criticism over the healthy brand names of Astra Sports Inc (A) Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Astra Sports Inc (A) Case Study Help has actually taken particular sustainability actions for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and development budget plan and has actually introduced an army of health scientists to develop particular healthy items.

Ecological Sustainability

In this regard, the business committed to lower its packaging by millions of tones to prevent high amount of wastages. The company has actually dedicated to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it might be identified that the company has actually taken several actions towards human and environmental sustainability. However these steps are still not adequate to accomplish the desired industrial development and to decrease the criticism over the social obligation of Astra Sports Inc (A) Case Study Solution.

Alternatives

Particular long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the business to accomplish its objective of possible growth and decrease the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Astra Sports Inc (A) Case Study Help might take is to introduce a new line of product related to healthy food and beverages. The business has currently presented specific heath associated brand names, but, the number of these brands in its portfolio is not possible to reduce the criticism and achieve potential development. Therefore, the business should present a wide range of healthier items by using its substantial research and advancement expenditures. The advantages and disadvantages associated with the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful products with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Huge cost of research study and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible development and lower the criticism is to acquire the health associated business at a high level. Financial investment in these kind of business would allow Astra Sports Inc (A) Case Study Help to present a large variety of healthier items within a short time duration without any requirement of considerable research and development expenses. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Conserving of big amount of research study and advancement costs for new product development.
• Incorporation of new products within two years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility by compensation of the hazardous products with healthy items.

Cons:

• The acquisition may not show to change the image of Astra Sports Inc (A) Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Astra Sports Inc (A) Case Study Analysis is to replace all of its dangerous products with healthier products. This might be a substantial shift in business technique and business model at company. The replacement of harmful items with healthier products would entirely change the marketplace position of the business and would need a a great deal of needed actions to be taken. The pros and cons related to alternative 3 are offered below:

Pros:

• Change of market position of Astra Sports Inc (A) Case Study Solution
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous products.
• Huge cost of research study and advancement required to construct new healthy items.
• Employee may withstand over the change in the business design and business technique.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the existing market scenario, Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of big quantity of research study and advancement costs for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new products within two years along with the capability to target big number of consumers.

This Astra Sports Inc (A) case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations