Bayer Ag (B) Case Study Solution

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Bayer Ag (B) Case Solution

Bayer Ag (B) Case Study Solution is a well-known name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a leading brand name in hassle-free snacks, foods and beverages with its presence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. Additionally, the business is doing efforts to make product advancement as its new source of competitive advantage.

The report includes a deep analysis of numerous aspects of the social obligations of major companies in the food and drink industry in basic, and business in specific. The report likewise offers an evaluation of the level of sustainability and CSR in the Bayer Ag (B) Case Study Analysis's organisation technique along with the decision of how Case Study Help produces worth for its customers.

Issues Identification

The huge food and drink company was going through a criticism over its obligation towards various social and ecological issues including; obesity, heart problem, environmental devastation etc. These criticisms lead, to reconsider about the business technique of Bayer Ag (B) Case Study Help. The John A Quelch has actually understood that the overall society, the way of life of individuals and the people at whole have been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Analysis needs to alter its direction towards much healthier items. company had taken particular essential steps regarding the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's duty towards social and ecological problems. Therefore, the is needed to take specific tactical steps to alter the market position of its certain popular brands and present Bayer Ag (B) Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Help and other food and drink companies ought to use their power to move the customer taste towards much healthier items to remove the restrictions in the growth of food market.

Vital Analysis

The shift from the usage of natural food to produced food has highly affected the health of the customers. All of the data related to the health issues with the incorporation of produced food in the market describe the prevalence of the health problems related to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage companies for producing value for their consumers.

Value Creation at Bayer Ag (B) Case Study Help

Bayer Ag (B) Case Study Analysis being a giant business in the food and drink market, offers high worth to its consumers by various methods. Case Study Solution has a competitive advantage in offering its products far and broad internationally. The business is presented in about 200 nations with a big number of famous worldwide brands.

The company develops worth for its consumers by means of offering big number of yummy food products including salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The Bayer Ag (B) Case Study Analysis in addition to other huge food and drinks business develop worth for its customers by manipulating these active ingredients in its items. Case Study Analysis in addition to other giant business has an interest in finding methods to increase the consumer value from its items through making use of the vulnerability.

Together with it, the business likewise produces value by ways of including the healthy point in its items. The company has actually done particular efforts in order to supply healthy products and minimize the share of Bayer Ag (B) Case Study Solution in total ecological destruction. Case Study Solution has actually taken particular steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments related to Case Study Solution products, market and the neighborhood.

All of these ways have been effective at developing value for the Case Study Analysis consumers. Increasing health related concerns have raised the criticism for Case Study Analysis.

Positive Function of Major Food and Drink Business in Resolving Social and Ecological Costs Associated with the Industry

Significant food and beverage companies consisting of Bayer Ag (B) Case Study Help etc. can play a positive role in addressing social and ecological expenses associated with the industry. The eco-friendly costs associated with food and drink industry consist of the environmental destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big threat to the existence of humanity in future.

Significant cause of these ecological modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage business. Food and beverage companies must play an useful role in attending to these issues to eliminate their growth restrictions related to the criticism from the environmental communities.

In order to address these problems, the business could either decrease their usage of nitrogen rich components or take certain actions to decrease the amount of nitrogen in the general environment. The business must prevent usage of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in decreasing greenhouse gas emissions worldwide. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly expenses there are particular social expenses connected with the food and drink industry which need to be dealt with by the giant food and beverage business to accomplish the industry growth and to prevent the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health issues associated with obesity, heart disease, diabetes etc. The huge business might play a positive role in addressing these concerns.

The companies might move towards more healthy products by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human illness. The companies could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few decades.

Examination of Sustainability at Bayer Ag (B) Case Study Help

There was a potential shift in the corporate method and objectives at Case Study Analysis. The brand-new CEO was focused on investing in healthier items for attaining sustainable growth for the business along with offering healthier future for the people and the world both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quaker Oats contained a number of ingredients which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Bayer Ag (B) Case Study Analysis has taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing method related to schools. The company markets only low calories and healthy beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The company has actually increased its research and advancement budget and has actually presented an army of health scientists to develop specific healthy items.

Environmental Sustainability

In addition to the human sustainability, Bayer Ag (B) Case Study Analysis has actually taken a number of steps towards environmental sustainability. The business has actually committed to numerous objectives connected to water, land, packaging, climate modification and community. In this regard, the business devoted to lower its product packaging by millions of tones to prevent high amount of wastes. Furthermore, the company has actually devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has actually likewise tried particular philanthropic activities consisting of a dedication to supply safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has taken a number of actions towards human and environmental sustainability. These actions are still not enough to attain the desired commercial development and to lower the criticism over the social duty of Case Study Analysis.

Alternatives

Particular long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the option would allow the company to accomplish its goal of possible development and lower the criticism over the business. Moreover, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks connected to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Bayer Ag (B) Case Study Analysis might take is to introduce a brand-new line of product associated with healthy food and beverages. The business has actually currently introduced specific heath related brands, but, the number of these brands in its portfolio is not prospective to reduce the criticism and achieve possible growth. For that reason, the company should present a large range of much healthier products by using its considerable research study and advancement expenditures. The advantages and disadvantages related to the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty by compensation of the harmful items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• The dangerous items in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Huge cost of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective development and lower the criticism is to obtain the health related companies at a high level. Financial investment in these type of companies would allow Bayer Ag (B) Case Study Solution to introduce a big variety of healthier products within a short time duration without any requirement of considerable research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Saving of big amount of research and advancement costs for new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy items.

Cons:

• The acquisition might not show to alter the image of Bayer Ag (B) Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Bayer Ag (B) Case Study Analysis is to change all of its harmful items with healthier products. This might be a big shift in the business technique and the business model at business. The replacement of dangerous items with healthier items would completely alter the market position of the business and would require a a great deal of needed actions to be taken. The advantages and disadvantages connected to alternative 3 are provided below:

Pros:

• Change of market position of Bayer Ag (B) Case Study Analysis
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Big cost of research and development needed to build brand-new healthy products.
• Worker may withstand over the change in the business model and service strategy.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present market scenario, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of big amount of research study and advancement costs for new item advancement. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target large number of customers.

This Bayer Ag (B) case study is writen by : John A Quelch

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