Brannigan Foods Strategic Marketing Planning Case Study Analysis

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Brannigan Foods Strategic Marketing Planning Case Solution

Brannigan Foods Strategic Marketing Planning Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. company is a leading brand in convenient treats, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of various aspects of the social duties of major companies in the food and beverage market in general, and Case Solution in specific. It likewise offers an analysis of the growing health and ecological concerns including obesity, cardiovascular disease, environmental devastation etc. in the Western nations and the role of the companies in the food and drink industry to address these issues. The report also provides an examination of the level of sustainability and CSR in the Brannigan Foods Strategic Marketing Planning Case Study Analysis's business strategy along with the decision of how Case Study Solution develops value for its consumers. The report also provides certain strategic alternatives for company to incorporate the criticism over its social obligation with particular suggestions and an application strategy.

Issues Recognition

The huge food and drink business was going through a criticism over its responsibility towards numerous social and environmental concerns consisting of; obesity, cardiovascular disease, ecological devastation and so on. These criticisms lead, to reassess about the corporate strategy of Brannigan Foods Strategic Marketing Planning Case Study Solution. The John A Quelch has realized that the overall society, the lifestyle of people and individuals at whole have been changed now. In this circumstance with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Help must alter its direction towards healthier items. company had actually taken specific essential actions relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and environmental concerns. For that reason, the is needed to take specific tactical actions to change the market position of its specific famous brand names and present Brannigan Foods Strategic Marketing Planning Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink business must use their power to shift the customer taste towards much healthier products to get rid of the restraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to produced food has actually highly affected the health of the consumers. All of the data related to the health problems with the incorporation of manufactured food in the market discuss the occurrence of the health issues related to food system. These concerns are indirectly the result of different practices of the food and beverage business for creating worth for their customers.

Value Production at Brannigan Foods Strategic Marketing Planning Case Study Help

Brannigan Foods Strategic Marketing Planning Case Study Analysis being a huge company in the food and drink industry, supplies high value to its customers by numerous methods. Case Study Analysis has a competitive advantage in supplying its products far and large globally. The business is provided in about 200 countries with a large number of popular international brand names.

Moreover, the company produces value for its customers by means of supplying large number of tasty food products consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the consumer's brain. The Brannigan Foods Strategic Marketing Planning Case Study Solution together with other giant food and beverages business create worth for its consumers by manipulating these components in its products. Case Study Solution together with other huge companies has an interest in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the company likewise creates value by means of integrating the healthy point in its items. The business has actually done particular efforts in order to offer healthy products and lower the share of Brannigan Foods Strategic Marketing Planning Case Study Help in general ecological destruction. Case Study Solution has taken particular steps related to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments related to Case Study Help items, marketplace and the community.

All of these ways have succeeded at producing value for the company consumers. These ways have also lead to the increased environmental concerns and the criticism over the business's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for creating consumer worth deals with high quantity of criticism. These active ingredients are the main reason for certain deadly diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related problems have raised the criticism for Brannigan Foods Strategic Marketing Planning Case Study Solution.

Constructive Role of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Industry

Significant food and beverage business including Brannigan Foods Strategic Marketing Planning Case Study Help and so on can play a constructive function in resolving social and environmental expenses associated with the industry. The eco-friendly costs associated with food and drink industry include the ecological devastation due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge risk to the presence of mankind in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and drink business should play a constructive function in resolving these problems to eliminate their growth restraints related to the criticism from the environmental communities.

The companies should avoid use of nitrogen fertilizers and need to browse out the products of those farmers that do not use fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental expenses there are certain social expenses related to the food and beverage industry which must be dealt with by the giant food and beverage business to accomplish the industry development and to avoid the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health problems connected to weight problems, heart problem, diabetes and so on. The huge companies might play a positive function in resolving these problems.

The business could move towards more healthy items by decreasing the amount of harmful substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the companies ought to utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might also do efforts to move customer tastes towards healthy products as they have actually controlled the customer taste for few years. In this way the giant food and drink business could play an useful role in attending to social and environmental costs related to the industry.

Assessment of Sustainability at Brannigan Foods Strategic Marketing Planning Case Study Solution

There was a prospective shift in the corporate technique and goals at Case Study Analysis. The new CEO was focused on purchasing healthier items for attaining sustainable growth for the company in addition to supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quaker Oats consisted of several components which were hazardous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Brannigan Foods Strategic Marketing Planning Case Study Solution has taken certain sustainability steps for its market places. Among significant examples in this regard is the Business's marketing technique associated to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The business has increased its research and advancement spending plan and has actually introduced an army of health researchers to design particular healthy items.

Ecological Sustainability

Along with the human sustainability, Brannigan Foods Strategic Marketing Planning Case Study Help has actually taken a number of steps towards environmental sustainability. The company has actually committed to various objectives associated with water, land, product packaging, climate change and neighborhood. In this regard, the company committed to lower its packaging by countless tones to avoid high amount of wastages. The company has committed to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. company has actually also tried specific humanitarian activities including a commitment to offer safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken numerous steps towards human and environmental sustainability. However these actions are still not adequate to accomplish the desired industrial growth and to lower the criticism over the social responsibility of Brannigan Foods Strategic Marketing Planning Case Study Analysis.

Alternatives

Particular long term tactical alternatives could be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would make it possible for the business to accomplish its goal of potential growth and reduce the criticism over the company. Additionally, the alternatives might be examined on the basis of the time frame that would be taken by an option to be implemented together with the expense and risks connected to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first action that Brannigan Foods Strategic Marketing Planning Case Study Solution could take is to introduce a new product line related to healthy food and beverages. The company should present a wide variety of healthier items by utilizing its substantial research study and development expenses.

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social duty by compensation of the harmful products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Huge expense of research and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective development and minimize the criticism is to get the health related companies at a high level. Financial investment in these type of business would permit Brannigan Foods Strategic Marketing Planning Case Study Analysis to present a large range of healthier items within a short time duration with no requirement of considerable research and advancement expenditures. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Saving of substantial amount of research study and advancement expenses for brand-new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by payment of the harmful products with healthy products.

Cons:

• The acquisition might not prove to alter the image of Brannigan Foods Strategic Marketing Planning Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The harmful items in the item portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Brannigan Foods Strategic Marketing Planning Case Study Analysis is to change all of its harmful products with much healthier products. This could be a big shift in business technique and the business design at business. The replacement of dangerous products with much healthier items would totally change the market position of the business and would require a large number of necessary actions to be taken. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Modification of market position of Brannigan Foods Strategic Marketing Planning Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• Substantial cost of research and advancement required to build brand-new healthy items.
• Employee might withstand over the change in business design and business strategy.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the existing market circumstance, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of substantial quantity of research study and development costs for new item development. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target big number of customers.

This Brannigan Foods Strategic Marketing Planning case study is writen by : John A Quelch

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