Building A Culture Of Health Case Study Solution

Home >> John A Quelch >> Building A Culture Of Health

Building A Culture Of Health Case Solution

Building A Culture Of Health Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in convenient snacks, foods and beverages with its existence in about 200 nations.

The report includes a deep analysis of various elements of the social duties of major business in the food and drink market in general, and company in specific. The report also provides an examination of the degree of sustainability and CSR in the Building A Culture Of Health Case Study Analysis's organisation method along with the determination of how Case Study Analysis creates value for its customers.

Problems Identification

Case Study Help had taken certain essential steps regarding the ecological effects of its items, but, these steps are not enough to end up the criticism over the company's obligation towards social and ecological problems. This is needed to take particular tactical actions to change the market position of its certain famous brands and present Case Study Help as a company producing healthy items in the market. In this regard, business and other food and beverage business need to use their power to shift the consumer taste towards healthier items to eliminate the restraints in the growth of food market.

Critical Analysis

For the couple of years, customer food patterns have actually been changed drastically. The shift from the use of health food to made food has actually highly impacted the health of the customers. Despite of the discovery of contemporary health strategies, the general health of individuals in couple of decades have actually been extremely affected. Presently about 1 billion of individuals In US are overweight and at least 300 million of them have weight problems. Children also facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health techniques and modern-day methods to manage obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of produced food in the market discuss the prevalence of the health issues associated with food system. These concerns are indirectly the result of various practices of the food and drink business for developing value for their consumers.

Value Creation at Building A Culture Of Health Case Study Analysis

Building A Culture Of Health Case Study Solution being a huge business in the food and beverage market, offers high value to its clients by various ways. Case Study Help has a competitive advantage in offering its items far and large worldwide. The business is provided in about 200 countries with a big number of famous worldwide brands.

Moreover, the company creates worth for its consumers by ways of supplying large number of delicious food including salt, fat and sugar, which are the components that are straight gotten in touch with the emotional core of the consumer's brain. The Building A Culture Of Health Case Study Analysis along with other giant food and beverages companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Analysis along with other giant companies has an interest in discovering methods to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business also creates value by means of including the healthy point in its products. The company has done certain efforts in order to offer healthy items and minimize the share of Building A Culture Of Health Case Study Analysis in general ecological devastation. Case Study Analysis has actually taken specific actions related to the sustainability of individuals and environment including the 2009 statement of the ambitious goals and commitments related to Case Study Help items, marketplace and the neighborhood.

All of these ways have actually been effective at producing value for the Case Study Help consumers. Increasing health associated concerns have actually raised the criticism for Case Study Analysis.

Positive Function of Significant Food and Beverage Business in Attending To Social and Ecological Costs Connected With the Industry

Undoubtedly, significant food and beverage business including business, and so on can play a positive role in dealing with social and eco-friendly expenses related to the market. The eco-friendly costs connected to food and beverage market consist of the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big danger to the existence of humankind in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and beverage companies ought to play a positive function in attending to these problems to remove their development constraints associated with the criticism from the environmental communities.

The companies need to avoid usage of nitrogen fertilizers and must browse out the products of those farmers that do not use fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly costs there are particular social expenses connected with the food and beverage industry which need to be addressed by the huge food and drink business to attain the market growth and to prevent the criticism from the environmental communities. Social costs associated with the market includes the increasing health problems connected to weight problems, heart problem, diabetes and so on. The huge business could play an useful function in dealing with these issues.

The business could move towards more healthy items by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human illness. The business could likewise do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for few decades.

Evaluation of Sustainability at Building A Culture Of Health Case Study Analysis

There was a potential shift in the corporate method and objectives at Case Study Help. The new CEO was concentrated on buying much healthier items for achieving sustainable development for the company along with offering healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

The company revealed certain goals and commitments connected to human sustainability and the ecological sustainability. Building A Culture Of Health Case Study Analysis acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present different healthier products in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand, the items of Quaker Oats included several active ingredients which were hazardous to health. These harmful ingredients were not advertised which have actually become the base for criticism over the healthy brand names of Building A Culture Of Health Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Building A Culture Of Health Case Study Solution has taken particular sustainability steps for its market places. One of significant examples in this regard is the Company's marketing method related to schools. The business markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research and advancement budget plan and has presented an army of health scientists to design particular healthy items.

Ecological Sustainability

Along with the human sustainability, Building A Culture Of Health Case Study Analysis has actually taken a number of actions towards environmental sustainability. The business has actually devoted to numerous goals associated with water, land, product packaging, environment change and community. In this regard, the company committed to reduce its product packaging by countless tones to prevent high amount of wastages. The business has actually dedicated to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy usage. company has actually likewise tried specific philanthropic activities including a commitment to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be figured out that the business has taken several steps towards human and environmental sustainability. These actions are still not sufficient to accomplish the preferred commercial development and to decrease the criticism over the social responsibility of Case Study Solution.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would enable the business to attain its objective of possible growth and reduce the criticism over the business. The options might be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Building A Culture Of Health Case Study Analysis could take is to present a brand-new item line related to healthy food and drinks. The company ought to introduce a large variety of much healthier items by using its considerable research study and development expenditures.

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of dangerous items.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge cost of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and decrease the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would allow Building A Culture Of Health Case Study Help to introduce a big variety of healthier items within a short time duration with no need of significant research and advancement expenses. The pros and cons connected to alternative 3 are given below:

Pros:

• Saving of huge amount of research and development expenses for new item advancement.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy products.

Cons:

• The acquisition might not show to alter the image of Building A Culture Of Health Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Building A Culture Of Health Case Study Help is to change all of its hazardous items with much healthier items. The replacement of harmful products with much healthier items would totally change the market position of the company and would require a big number of required steps to be taken.

Pros:

• Change of market position of Building A Culture Of Health Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addictive nature of dangerous items.
• Huge cost of research and development needed to construct new healthy products.
• Employee might withstand over the modification in business design and business technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the present market circumstance, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to conserve of substantial amount of research study and advancement expenses for new item advancement. Along with it, acquisitions would enable incorporation of new items within 2 years along with the capability to target large number of customers.

This Building A Culture Of Health case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations