Case Flash Forward Lenovo Building A Global Brand Case Study Analysis

Home >> John A Quelch >> Case Flash Forward Lenovo Building A Global Brand

Case Flash Forward Lenovo Building A Global Brand Case Solution

Case Flash Forward Lenovo Building A Global Brand Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Solution is a prominent brand name in practical treats, foods and drinks with its existence in about 200 countries. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the product at everywhere locations. Additionally, the business is doing efforts to make item development as its new source of competitive benefit.

The report consists of a deep analysis of different elements of the social duties of significant companies in the food and drink market in basic, and company in specific. The report also provides an evaluation of the degree of sustainability and CSR in the Case Flash Forward Lenovo Building A Global Brand Case Study Help's organisation method along with the determination of how Case Study Help creates value for its customers.

Issues Identification

Case Study Help had taken specific essential steps regarding the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and environmental concerns. This is needed to take particular tactical steps to alter the market position of its particular popular brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and beverage companies need to utilize their power to move the customer taste towards healthier products to get rid of the restraints in the growth of food market.

Vital Analysis

For the few years, consumer food patterns have actually been changed drastically. The shift from using health food to made food has extremely impacted the health of the consumers. Despite of the discovery of modern health strategies, the overall health of people in few years have actually been highly impacted. Currently about 1 billion of the people In US are overweight and a minimum of 300 countless them have obesity. Kids also facing the problem of obesity. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health methods and contemporary methods to control obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market describe the frequency of the health concerns connected to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage companies for creating worth for their consumers.

Value Creation at Case Flash Forward Lenovo Building A Global Brand Case Study Solution

Case Flash Forward Lenovo Building A Global Brand Case Study Solution being a giant business in the food and beverage market, offers high value to its customers by different means. Value development in the food and drink industry is done through 2 ways i.e. taste and accessibility of the product. Case Study Solution has a competitive advantage in providing its products far and wide globally. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 nations with a a great deal of well-known worldwide brand names. The far and wide presence of the business products offers high value to consumers.

The business creates worth for its customers by means of supplying big number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Case Flash Forward Lenovo Building A Global Brand Case Study Solution together with other giant food and drinks business produce value for its customers by controling these ingredients in its products. Case Study Solution together with other huge companies has an interest in finding ways to increase the customer worth from its items through making use of the vulnerability.

Along with it, the business also creates worth by methods of including the healthy point in its products. The business has done certain efforts in order to supply healthy items and decrease the share of Case Flash Forward Lenovo Building A Global Brand Case Study Solution in general ecological destruction. Case Study Analysis has actually taken specific actions associated with the sustainability of people and environment including the 2009 statement of the ambitious objectives and dedications related to Case Study Help products, market and the neighborhood.

All of these means have actually succeeded at creating worth for the business consumers. However, these methods have likewise result in the increased environmental concerns and the criticism over the business's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for developing consumer value deals with high amount of criticism. These active ingredients are the main cause of particular deadly illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated concerns have actually raised the criticism for Case Flash Forward Lenovo Building A Global Brand Case Study Analysis.

Useful Function of Significant Food and Beverage Business in Resolving Social and Ecological Expenses Associated with the Industry

Major food and drink companies including Case Flash Forward Lenovo Building A Global Brand Case Study Help etc. can play an useful role in resolving social and ecological expenses associated with the industry. The ecological expenses connected to food and beverage market include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a big threat to the existence of mankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Food and drink companies ought to play an useful function in attending to these problems to eliminate their growth restraints related to the criticism from the ecological neighborhoods.

In order to attend to these concerns, the companies might either reduce their use of nitrogen abundant components or take certain steps to decrease the quantity of nitrogen in the general environment. The companies should prevent usage of nitrogen fertilizers and ought to seek the items of those farmers that do not utilize fertilizers for their crop. The companies might also invest in reducing greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly expenses there are particular social costs connected with the food and drink market which must be resolved by the giant food and beverage companies to achieve the industry growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health issues associated with obesity, heart disease, diabetes etc. However, the huge companies might play a constructive function in attending to these problems.

The companies could move towards more healthy items by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few decades.

Examination of Sustainability at Case Flash Forward Lenovo Building A Global Brand Case Study Help

There was a potential shift in the business method and objectives at Case Study Solution. The new CEO was concentrated on investing in much healthier items for attaining sustainable development for the business in addition to offering much healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quaker Oats included a number of active ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Case Flash Forward Lenovo Building A Global Brand Case Study Solution has actually taken certain sustainability steps for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The company markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The company has actually increased its research and advancement spending plan and has actually presented an army of health researchers to develop particular healthy items.

Environmental Sustainability

In this regard, the business committed to minimize its packaging by millions of tones to avoid high amount of wastages. The business has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be identified that the company has taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not enough to accomplish the desired commercial development and to minimize the criticism over the social duty of Case Flash Forward Lenovo Building A Global Brand Case Study Analysis.

Alternatives

Specific long term strategic options could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would allow the company to achieve its objective of possible development and lower the criticism over the company. Additionally, the alternatives could be examined on the basis of the time frame that would be taken by an option to be carried out together with the cost and threats associated with the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that Case Flash Forward Lenovo Building A Global Brand Case Study Solution might take is to introduce a new item line related to healthy food and drinks. The company ought to introduce a large variety of healthier products by utilizing its considerable research study and advancement expenditures.

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of dangerous items.
• The harmful items in the product portfolio may make the incorporation of healthy items fail to reduce criticism.
• Substantial expense of research study and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective development and lower the criticism is to get the health related companies at a high level. Investment in these kind of companies would enable Case Flash Forward Lenovo Building A Global Brand Case Study Analysis to present a big range of healthier products within a short time period with no requirement of significant research study and development expenditures. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Conserving of substantial amount of research and advancement costs for brand-new product advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Case Flash Forward Lenovo Building A Global Brand Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Case Flash Forward Lenovo Building A Global Brand Case Study Analysis is to replace all of its hazardous items with much healthier products. This might be a huge shift in business method and business design at business. The replacement of hazardous items with much healthier products would completely change the market position of the company and would need a a great deal of required steps to be taken. The pros and cons related to alternative 3 are given listed below:

Pros:

• Change of market position of Case Flash Forward Lenovo Building A Global Brand Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of harmful items.
• Substantial expense of research and advancement required to construct brand-new healthy items.
• Staff member may withstand over the change in the business design and business method.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the existing market scenario, Case Flash Forward Lenovo Building A Global Brand Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to conserve of huge amount of research and advancement costs for new product development. Along with it, acquisitions would permit incorporation of brand-new products within two years together with the ability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require substantial quantity of financial investment funds. The organizations may not be able to decrease the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Case Flash Forward Lenovo Building A Global Brand Case Study Help might show to be successful in achieving the targets.

This Case Flash Forward Lenovo Building A Global Brand case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations