Cigna Worldwide Case Study Analysis

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Cigna Worldwide Case Help

Cigna Worldwide Case Study Help is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Solution is a prominent brand in hassle-free treats, foods and beverages with its presence in about 200 nations. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at far and wide locations. The business is doing efforts to make product advancement as its brand-new source of competitive benefit.

The report consists of a deep analysis of numerous aspects of the social responsibilities of significant business in the food and beverage industry in basic, and Case Solution in particular. It likewise offers an analysis of the growing health and environmental concerns including weight problems, heart problem, environmental devastation and so on in the Western nations and the role of the business in the food and beverage industry to deal with these problems. The report likewise offers an evaluation of the extent of sustainability and CSR in the Cigna Worldwide Case Study Help's service strategy in addition to the determination of how Case Study Solution creates worth for its consumers. Furthermore, the report likewise provides certain strategic alternatives for Case Solution to integrate the criticism over its social duty with specific suggestions and an application plan.

Issues Recognition

Case Study Analysis had taken certain essential actions concerning the ecological effects of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and environmental concerns. This is required to take specific strategic steps to alter the market position of its certain famous brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and drink companies should use their power to shift the consumer taste towards much healthier products to eliminate the constraints in the development of food industry.

Critical Analysis

For the couple of decades, customer food patterns have been altered considerably. The shift from using health food to manufactured food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the total health of people in couple of decades have actually been extremely affected. Presently about 1 billion of individuals In US are obese and a minimum of 300 countless them have obesity. Kids likewise facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health methods and modern-day ways to manage weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health issues associated with food system. These problems are indirectly the result of numerous practices of the food and beverage companies for developing value for their consumers.

Value Development at Cigna Worldwide Case Study Help

Cigna Worldwide Case Study Help being a giant business in the food and beverage market, offers high worth to its customers by numerous means. Case Study Solution has a competitive benefit in supplying its items far and broad globally. The company is presented in about 200 nations with a big number of famous global brand names.

Furthermore, the company develops worth for its consumers by means of offering a great deal of yummy food consisting of salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the consumer's brain. The Cigna Worldwide Case Study Solution in addition to other giant food and beverages business create worth for its consumers by controling these ingredients in its products. Case Study Analysis along with other giant companies is interested in finding ways to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company likewise creates worth by ways of including the healthy point in its products. The company has done specific efforts in order to offer healthy products and reduce the share of Cigna Worldwide Case Study Analysis in total environmental destruction. Case Study Analysis has taken certain steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications associated with Case Study Solution products, market and the community.

All of these methods have achieved success at developing worth for the company customers. However, these means have likewise result in the increased ecological concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the business products for developing consumer worth deals with high quantity of criticism. These ingredients are the main cause of particular lethal illness in human consisting of weight problems, diabetes, heart diseases etc. Increasing health associated concerns have raised the criticism for Cigna Worldwide Case Study Help.

Positive Function of Major Food and Beverage Companies in Addressing Social and Ecological Costs Related To the Market

Significant food and drink business including Cigna Worldwide Case Study Help and so on can play a positive function in resolving social and eco-friendly expenses associated with the industry. The environmental expenses associated with food and drink market include the environmental destruction due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a huge risk to the presence of humankind in future.

Major cause of these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and drink business ought to play a constructive role in addressing these issues to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

The companies must avoid use of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly costs there are specific social expenses related to the food and drink market which should be addressed by the giant food and beverage business to attain the market development and to prevent the criticism from the ecological neighborhoods. Social expenses related to the industry includes the increasing health concerns connected to weight problems, heart problem, diabetes and so on. The huge companies could play a positive function in addressing these concerns.

The business might move towards more healthy products by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human illness. Along with it, the business ought to use more healthy components instead of derivatives of Corn and Soy to increase number of calories from their products. The companies might likewise do efforts to move customer tastes towards healthy products as they have actually managed the customer taste for few decades. In this way the giant food and beverage companies could play a positive role in attending to social and eco-friendly costs related to the industry.

Evaluation of Sustainability at Cigna Worldwide Case Study Help

There was a possible shift in the corporate technique and objectives at Case Study Analysis. The new CEO was concentrated on buying healthier items for achieving sustainable growth for the business together with offering much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present numerous much healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quake Oats included several ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Cigna Worldwide Case Study Solution has taken specific sustainability steps for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and advancement budget and has presented an army of health researchers to create certain healthy products.

Environmental Sustainability

In this regard, the business devoted to lower its packaging by millions of tones to prevent high quantity of wastes. The business has committed to decrease greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it might be determined that the company has taken a number of actions towards human and ecological sustainability. Nevertheless these steps are still not enough to achieve the preferred industrial development and to reduce the criticism over the social responsibility of Cigna Worldwide Case Study Solution.

Alternatives

Certain long term tactical options might be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would enable the business to achieve its goal of prospective growth and decrease the criticism over the business. Additionally, the alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Cigna Worldwide Case Study Solution could take is to present a new line of product related to healthy food and beverages. Although, the company has actually already presented specific heath related brands, however, the number of these brands in its portfolio is not possible to lower the criticism and achieve possible development. Therefore, the company should introduce a large range of much healthier items by utilizing its considerable research study and development expenditures. The pros and cons associated with the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the dangerous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial expense of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective development and reduce the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would permit Cigna Worldwide Case Study Solution to present a large range of healthier products within a brief time duration with no need of considerable research study and development expenses. The advantages and disadvantages connected to alternative 3 are provided listed below:

Pros:

• Conserving of substantial amount of research and development expenses for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not show to alter the image of Cigna Worldwide Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addictive nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cigna Worldwide Case Study Help is to replace all of its harmful items with healthier products. This might be a substantial shift in the business strategy and the business design at business. The replacement of harmful items with healthier items would totally alter the market position of the company and would require a large number of required steps to be taken. The advantages and disadvantages connected to alternative 3 are provided below:

Pros:

• Change of market position of Cigna Worldwide Case Study Analysis
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• Substantial expense of research study and advancement needed to construct brand-new healthy items.
• Worker may withstand over the modification in business model and service strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the company and the present industry situation, Cigna Worldwide Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of huge amount of research study and advancement costs for new item development. Together with it, acquisitions would enable incorporation of brand-new items within 2 years together with the ability to target a great deal of customers. Furthermore, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require huge quantity of investment funds. The companies might not be able to minimize the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company could prove to be effective in attaining the targets.

This Cigna Worldwide case study is writen by : John A Quelch

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